Melanin without tokenism: black people are slowly being allowed to be normal on TV

In her first column on television and pop culture, Bim Adewunmi explores the progress made by non-white characters on British telly.

Last Sunday night I felt, like Obi Wan before me, a great disturbance in the Force. No one had died, thank goodness, but my Twitter feed was abuzz with activity. The euphoria was evident: “What's this advert??” tweeted a friend. “Never seen so many black people in a prime-time advert in my life!!” Another replied to the post with: “British peak time ad full of black people. #WellINever”. My favourite was: “Listen... the way I almost snapped my neck, by doing a double take cos there were still black faces on the second time I looked up!”

Yes, there was an ad, full of black people, on terrestrial British television, during one of the most watched programmes on a Sunday night. The Force was properly disturbed.

The advertisement – starring singer Janelle Monáe and a coterie of attractive, well-dressed people, hanging out – was for Sonos. I have only a vague idea what the product does, despite the ad being about a minute long. But more importantly (for me, not Sonos) the ad was a small thing highlighting a much bigger thing: the – slowly – increasing presence of people of colour on television. Let me qualify that: we (or at least one version of us) have been on telly for a long while now. I’ve watched a lot of television, and I remember that much. What I’m talking about here is the evolution of people of colour on television. Things are still far from perfect, but that have got so much better than when I was a child or even a teenager. Back then, spotting brown people was like a game of Where’s Wally? except instead of the distinctive striped jumper of our cartoon hero, they were sporting assorted stereotypes, from aggressive criminal to street kids in need of a hot meal and a chance meek ‘model minority’ – tokenism at its purest.

I remember reading a Sidney Poitier interview in which the Oscar-winning actor spoke about his role in Stanley Kramer’s 1967 film Guess Who’s Coming To Dinner. He spoke of the character Dr John Prentice’s qualities, and the thinking that he had to be perfect in the context of the movie. Not merely "very good", but absolutely perfect, a paragon: a highly-educated and qualified doctor, and a world traveller (stopping off to give talks at the UN, as you do). I read later that he was going to be written as divorced, but it was decided to make him widowed, to complete his "perfect" image. He had to be utterly above reproach in order for white audiences to embrace him as an equal. But more than that, he had to counter the prevalent representation of black people onscreen.

Here and now, in 2012, we’ve reached the latest stage of our evolution onscreen: we are "normal". We are just like everyone else. We’re not over what I call the "Poitier Exemplar" just yet, but we are slowly moving past it. Monáe – hanging out and listening to music with friends – did not look entirely dissimilar to me and my life (pompadour and expertly tailored suit notwithstanding).

That’s what struck me the most about seeing it – in a world where the default experience of "normal" is "white", and more and more people of colour are finally being seen as possibilities when casting the default. Seeing that ad was seeing a reflection of what my life looks like. At the start of the ad, it was Janelle Monáe and friends, evolving into a black woman and her friends, and ending on just a woman and her friends. It’s the normalcy that strikes. Finally.

And most fantastic of all, it’s all over telly. My current favourite black woman on television is Vod (played by Zawe Ashton) on Channel 4’s Fresh Meat, a role that has almost nothing to do with her melanin. She is a fully-formed character, written as a rounded individual, and a full part of the world she inhabits. In US TV (and also on More4 at the moment), Kerry Washington is kicking arse and taking names as Washington power player Olivia Pope in ABC’s Scandal. Keeping her company is Mindy Kaling’s new comedy on Fox as well as Brit-doing-an-accent-and-wielding-a-baseball-bat Archie Panjabi in the superlative The Good Wife on NBC. Other casts with a dose of melanin that sidesteps tokenism include the very funny Happy Endings (will it ever return to E4?)and New Girl (Lamorne Morris’s Winston is fantastic if somewhat underused).

Some Girls. Source: BBC

But wait, there’s more! BBC3’s new comedy Some Girls follows four teenage girls and has a black lead in Adelayo Adedayo. The rash of ads in the run up to the orgy of consumption that is Christmas has yielded a bumper crop of "normal" brown folks too. Sainsbury’s has a black family with the little boy doing the dishes to the surprise of his parents, and Tesco’s campaign also makes use of another, sipping on champagne in the kitchen on Christmas Day. Baileys’ Blondie-soundtracked ad features several hues and shades. As a lifelong telly addict, I can’t lie: it’s all kind of thrilling.

There is still a need for the Poitier Exemplar, for we are not yet at the Promised Land in terms of the narrowness of our represented reality (hello, Top Boy). But what struck me the hardest about Sunday night was that we’re firmly on the way, and that is A Good Thing.

Viva from Some Girls. Source: BBC

Bim Adewunmi writes about race, feminism and popular culture. Her blog is  yorubagirldancing.com and you can find her on Twitter as @bimadew.

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7 things we learned from the Comic Relief Love, Actually sequel

Even gay subtext is enough to get you killed.

After weeks of hype, the Love, Actually Comic Relief short sequel, Red Nose Day, Actually, finally aired tonight. It might not compare to Stephen’s version of events, but was exactly what you’d expect, really – the most memorable elements of each plotline recreated and recycled, with lots of jokes about the charity added in. So what did Red Nose Day, Actually actually teach us?

Andrew Lincoln’s character was always a creep

It was weird to show up outside Keira Knightley’s house in 2003, and it’s even weirder now, when you haven’t seen each other in almost a decade. Please stop.

It’s also really weird to bring your supermodel wife purely to show her off like a trophy. She doesn’t even know these people. She must be really confused. Let her go home, “Mark”.

Kate Moss is forever a great sport

Judging by the staggering number of appearances she makes at these things, Kate Moss has never said no to a charity appearance, even when she’s asked to do the most ridiculous and frankly insulting things, like pretend she would ever voluntarily have sex with “Mark”.

Self-service machines are a gift and a curse

In reality, Rowan Atkinson’s gift-wrapping enthusiast would have lasted about one hour in Sainsbury’s before being replaced by a machine.

Colin Firth’s character is an utter embarrassment, pull yourself together man

You’re a writer, Colin. You make a living out of paying attention to language and words. You’ve been married to your Portuguese-speaking wife for almost fourteen years. You learned enough to make a terrible proposal all those years ago. Are you seriously telling me you haven’t learned enough to sustain a single conversation with your family? Do you hate them? Kind of seems that way, Colin.

Even gay subtext is enough to get you killed

As Eleanor Margolis reminds us, a deleted storyline from the original Love, Actually was one in which “the resplendent Frances de la Tour plays the terminally ill partner of a “stern headmistress” with a marshmallow interior (Anne Reid).” Of course, even in deleted scenes, gay love stories can only end in death, especially in 2003. The same applies to 2017’s Red Nose Day actually. Many fans speculated that Bill Nighy’s character was in romantic love with his manager, Joe – so, reliably, Joe has met a tragic end by the time the sequel rolls around.  

Hugh Grant is a fantasy Prime Minister for 2017

Telling a predatory POTUS to fuck off despite the pressure to preserve good relations with the USA? Inspirational. No wonder he’s held on to office this long, despite only demonstrating skills of “swearing”, “possibly harassing junior staff members” and “somewhat rousing narration”.

If you get together in Christmas 2003, you will stay together forever. It’s just science.

Even if you’ve spent nearly fourteen years clinging onto public office. Even if you were a literal child when you met. Even if you hate your wife so much you refuse to learn her first language.

Now listen to the SRSLY Love, Actually special:

Anna Leszkiewicz is a pop culture writer at the New Statesman.