Show Hide image 3 March 2011 Aviva reports profit rise The insurance company gained a large increase in profits this year Insurance giant Aviva reported a sharp growth in profits for 2010. It attributed this to heightened sales of life assurance policies and cost cutting moves. Net profits totalled £2.4bn in 2010 compared to £1.8 bn in 2009, a huge increase of 35 per cent. Aviva's total sales rose to £47.1bn - an increase of 4 per cent. Aviva's growth has steadily increased in the UK, Europe, and North America, but is also picking up speed in Asia. They will be raising their total dividend 6 per cent, to 25.5 pence per share. By Liam McLaughlin Liam McLaughlin is a freelance journalist who has also written for Prospect and the Huffington Post. He tweets irregularly @LiamMc108.