Citi renews US private label card partnership with Tractor Supply Company

Operator of retail farm and ranch stores will administer the credit card programme for an additional

Citi has renewed its long-standing partnership with Tractor Supply Company, an operator of retail farm and ranch stores in the US, to administer the private label credit card programme for an additional five years.

Citi has offered private label financing products to Tractor Supply Company customers since 2000.

Retail Partner Cards, within Citi Holdings, provides consumer and commercial credit card products and services, including private label credit cards, for national and regional retailers across the US.

The business services more than 40 million customers and consists of managed assets of approximately $50bn. Retail partners include The Home Depot, Shell, Macy's, Sears, and ExxonMobil, among others.

Tractor Supply Company president and chief merchandising officer Gregory Sandfort said this partnership enables Tractor Supply Company to focus on serving customers while leveraging the strengths of Citi's financial expertise.

"This program helps us tailor our marketing and merchandise to fit our customers' needs and build on-going relationships with them," Sandfort said.