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Saab launches crossover vehicle 9-4X with free application

Firm hopes to exploit social media for marketing

Saab has launched its first crossover vehicle, the 9-4X, with a free app including a guide to its features, updates on Saab activities and easy-to-use links for social network sharing.

Saab's latest application is available at the iTunes Apps Store, it features a presentation of the 9-4X.

The company said that the contents can be easily shared via e-mail or social networks such as Facebook and Twitter.

Saab interactive marketing manager Johan Grundin said, they see the updated app as a fantastic opportunity to maximize the interest around Saab and its products.

"We complete the current experience of the new Saab 9-5 and provide a presentation of the Saab 9-4X," Grundin said.

"We also introduce Saab Newsroom and our ambition is to make future apps available for other mobile platforms."