Ford India opens new dealer facilities

Ford India has opened 28 new authorized Ford dealer facilities in 24 cities to enhance market availa

The company said that the new facilities have been opened in cities from New Delhi in the north; to Malappuram in the south. As part of the expansion, the company has opened a showroom in the East Delhi Metro Rail Station, and other showrooms and workshops from Jaipur to Cochin.

According to Ford, after a $500m investment which doubled annual production capacity to 200,000 units, the Chennai manufacturing facility will produce Ford models at the plant for export to international markets. The plant is also being groomed to produce diesel and petrol engines for local vehicle production and export within Asia Pacific and Africa region.

Michael Boneham, president and managing director of Ford India, said: "Growing our dealership base, building strong business fundamentals and getting closer to our customers are areas of high priority as we gear up to launch our new Figo and enter this high volume segment in 2010.

"We have opened new facilities in 13 Tier III cities today, and more than 40% of Ford service outlets are now located in secondary markets."