Rolls-Royce names new CEO

Rolls-Royce Motor Cars (Rolls-Royce) has appointed Torsten Müller-Ötvös as its chief executive offic

He will assume the role at the end of March 2010 from Tom Purves, who will retire after 25 years of service with the BMW Group.

According to Rolls-Royce, Torsten Müller-Ötvös will continue to report to Ian Robertson, member of the board of management of BMW AG, responsible for group sales and marketing and also chairman of Rolls-Royce.

Ian Robertson said: "Torsten has many years of solid experience in the fields of brand and product management as well as marketing. He is the perfect candidate to lead Rolls-Royce Motor Cars into a period of expansion having not only a successful track record as a manager, but also a feel for the unique attributes of a traditional brand."

Torsten Müller-Ötvös has held a number of management positions in sales and marketing division and was instrumental in brand and product management for MINI, between 2000 and 2003. He also re-launched MINI brand and internationally re-established it as first small car brand. In 2004, he assumed responsibility for central marketing and brand management at BMW. He has been serving BMW global product management since April 2008, and also of its after-sales business.

Goodwood, UK-based Rolls-Royce Motors Cars, a wholly-owned subsidiary of BMW Group, is a manufacturer of luxury Rolls-Royce branded automobiles.