One nation undivided under God

Up until 2005, Indonesia seemed sure to succumb to a wave of Islamist terror. But, in the post-Suhar

On the morning of 17 July 2009, the Dutch businessman Max Boon arrived at the J W Marriott in Jakarta for a monthly breakfast meeting organised by his consulting firm, Castle Asia. At 7.50am, as Boon and 17 other executives were sitting around a long dining table at the eastern end of the hotel, a man walked in and detonated a bomb strapped to his chest. Five minutes later, a second bomb exploded at the nearby Ritz Carlton. Nine people died and 52 were injured, including the young Dutchman, who had to have both of his legs amputated and suffered burns to 60 per cent of his body.

President Susilo Bambang Yudhoyono is said to have wept when, a month after the bombings, he received a letter from Boon, now in a wheelchair, congratulating him on independence day - 17 August. "He may have lost his legs," declared SBY (as the president is universally known), "but not his heart, spirit or mind." Jakarta newspapers later ran photographs on their front pages of Boon being ­embraced by Yudhoyono. "Indonesia is not a dangerous place to live," said the Dutchman, who announced his intention to stay on in the country and to marry his long-term Indonesian girlfriend.

The July 2009 attacks were not the first on symbols of western corporate power and affluence. The Marriott had been hit before, in 2003, as was the Australian embassy the following year, while bombs were set off on the tourist island of Bali in 2002 and 2005. Over 250 people died as a result of these attacks, all believed to have been orchestrated by Jemaah Islamiyah (JI), the south-east Asian terrorist group linked to al-Qaeda.

Despite being the fourth most populous country in the world, and the 16th-largest economy, Indonesia seldom features in the British media, except for the wrong reasons. Islamist terrorism. The massacre of Christians in East Timor. The western province of Aceh, on the island of Sumatra, making adultery punishable by stoning to death. Sharia courts handing down barbaric judgments, such as the one on a pregnant, married mother-of-two who was convicted of soliciting in 2006 - the evidence being that she had lipstick and face powder in her handbag as she waited for a bus home after work. The national parliament approving an anti-obscenity law that allows for sentences of up to ten years for "modelling" for pornography and four years for mere possession of pornographic material.

The impression is of a country teetering on the brink of extremism. The anxiety, expressed by the US senator Christopher Bond in his recent book The Next Front: South-East Asia and the Road to Global Peace With Islam, is this:

The region is home to one of the greatest concentrations of Muslims on earth . . . At 250 million, they outnumber the entire Muslim Middle East. The world's most populous Muslim-majority nation is Indonesia, 220 million [now 240 million], three times the largest Arab country, Egypt. But the Muslims of south-east Asia do not register in our mind's eye . . . Moderation is losing the high moral ground . . . Muslims we had considered moderate - or "mainstream" - began to take on the fundamentalist trappings of Arabs . . .

Bond concludes: "We can no longer afford this complacency and the ignorance it breeds." Yet, arriving at Soekarno-Hatta Airport, named after Indonesia's two greatest independence leaders (and retaining the old, Dutch spelling of Sukarno), visitors see little sign of religious affiliation of any kind. Far fewer women cover their head than in neighbouring Malaysia, where only 60 per cent of the population is Muslim, in contrast to Indonesia, with nearly 90 per cent. As you travel east into Jakarta, the city sprawls over a coastal plain of 255 square miles, from the docks in the north by the Java Sea down to the hills in the south. Mosques can be seen from the choked expressways, but the dominant architecture is of concrete, jostling for space with offices, malls and shiny new hotels.

Over coffee at the Pondok Indah Mall, Zuhairi Misrawi of Nahdlatul Ulama, the country's 30 million-strong Muslim organisation, advances a theory of startling moderation. "In NU we believe that the struggle for Indonesia is more meaningful than the struggle for Islam," he says, "because we love our country. It says in the Sunnah that to love your country is to believe in your God."

Zuhairi, who is 33 and trim in his crisp black and silver shirt, is not a member of the political party associated with NU, the National Awakening Party (PKB). Instead, in last year's elections, he stood for the secular, leftist Indonesian Democratic Party of Struggle (PDI-P), "to support the paradigm of nationalism through Islamic ideas".

It is hard to overstate the strength of nationalist feeling in Indonesia. This archipelago of 17,500 islands was united under the repressive rule of the Dutch, who established their first trading post on Java in 1603 but did not conquer the last parts of their East Indies colonies until the 20th century. While the British returned to Malaya and Borneo after the Second World War, the Dutch were not welcomed back in Indonesia. Two days after the Japanese surrender in 1945, Sukarno and Mohammad Hatta declared independence. The Netherlands' armies did not land until months later, and spent much of the following four years in a brutal attempt to reclaim their empire that outraged world opinion. During the chaos, various "independent" states were set up by the Dutch; both a Soviet republic and an Islamic state were briefly announced by other groups. Even after the Dutch finally departed and Sukarno declared a unitary state in 1950, the mainly Christian area of the South Moluccas proclaimed independence and rebellions broke out on the islands of Sumatra and Sulawesi.

Nationalism came to represent a "unity in diversity" - or bhinneka tunggal ika - that was as much an aspiration as an achievement for this multi-ethnic, multi-religious land. The words are the national motto, and are inscribed on the country's coat of arms. Two attempts to insert the Jakarta Charter - calling for sharia law to be made mandatory for all Muslims - into the constitution have failed, first in 1945, and again in 1998, during the transition to democracy after the fall of the Suharto dictatorship.

Faith has always been regarded differently here. "We are totally unlike Muslims in the Middle East and North Africa," Zuhairi tells me. "We even have to import our terrorists." He was referring to the JI leaders Azhari Husin and Noordin Top, both Malaysian, who were shot dead during police raids in 2005 and 2009.

Yet Middle Eastern fundamentalism has made inroads into Indonesian Islam, which is traditionally syncretic. "Before, many people were nominally Muslim, but really they were Hindu or animist," the PDI-P parliamentarian Budiman Sujatmiko says over dinner one evening at the Sultan Hotel, whose towers overlook the huge Gelora Bung Karno, the stadium in which President Obama was expected to have delivered a speech during a visit to Indonesia this year, twice postponed.

The language of fundamentalist Islam, whether being proposed by those who truly believe in it or by those merely using it for electoral advantage, is more widespread. "They are both the problem," Sujatmiko says. "Don't ask me which is better or worse."

The opportunists include the business-based Party of the Functional Groups - Golkar - which dominated the Suharto era. Elections were rigged in Golkar's favour, but the semblance of a vote allowed the dictatorship to claim the country was a democracy. Although its support has collapsed post-Suharto, it still won 14 per cent of the vote in the 2009 elections. Support for the key "fundamentalist" (that is to say, Islamist) Prosperous Justice Party (PKS) grew from 1.4 per cent in 1999 to 8 per cent last year.

For millennia, Hinduism, Buddhism and animism were the religions of the archipelago. Islam had arrived by the 13th century, but it never claimed all of the islands. Bali remains predominantly Hindu, while Christianity, brought first by the Portuguese and then by the Dutch, is widespread in the eastern isles. Even where Islam took hold, it overlay rather than obliterated pre-existing belief systems. President Suharto, who ruled from 1967-98, was a Muslim, but he also consulted a dukun, or soothsayer, and made much of his wife's royal lineage to draw on the mystical authority historically vested in Javanese rulers. One biographer referred to him as "Indonesia's last sultan".

Under Sukarno, who instituted "guided democracy" in 1957 (the last free elections before 1999 were held in 1955), and then Suharto, "the Indonesian state . . . was practically hostile to Islam", wrote Bahtiar Effendy, professor of political science at the State Islamic University, Jakarta. In consequence, Muslims adopted a "docile religious-political stance". The waves of radicalisation that swept through the Muslim world, first in reaction to the perceived failure of the pan-Arabist nationalist experiment in the 1970s and then, in the 1980s, after the Islamic Revolution in Iran, crashed into an impermeable obstacle in Suharto's authoritarian New Order (whose fervent anti-communism gained it such favour in the west that both the US and Australia backed his invasion of East Timor in 1975).

Although most of the population was Muslim, religion was expected to take second place to Pancasila, the five-pillared national ideology that includes belief in "one God" but deliberately does not specify which. Opposition of all kinds was firmly repressed, resulting in either banishment from the country, as in the case of the radical cleric Abu Bakar Ba'asyir (who later emerged as JI's spiritual leader), or internal exile, such as the thousands of suspected communists imprisoned on the penal island of Buru in the far east.

Then the unthinkable happened. The Suhar­to regime finally fell, brought down in the middle of the Asian economic crisis by demonstrations, riots, splits in the armed forces and an emboldened opposition. As the political sphere opened to all comers, a multiplicity of parties emerged: 181 between May and October 1998, 42 of which were specifically Islamic.

“We weren't prepared," says Zulkieflimansyah, chief economic strategist for the PKS. Zul and his progressive-minded allies, who want PKS to be inclusive and moderate, thought Suharto wouldn't step down until 2010. They weren't in place when the dictator fell, and the "seniors" who were - PKS has four cabinet ministers today - weren't so forward-thinking. "They were very influenced by the Muslim Brotherhood. So people said we were Taliban."

This impression was not helped by PKS's involvement in the passing of the very broadly defined anti-pornography law in October 2008, which was deemed a threat to the erotic dance cultures of Bali and Java and an attempt to impose Islamic values on the non-Muslim east. "Anything that supposedly raises the libido could be prosecutable," complained one protester at the time.

The Salihara arts complex, in the narrow, winding, low-rise streets of south Jakarta, is one place where the effects of the bill were feared - but never realised. Goenawan Mohamad, a renowned poet and founder-editor of Tempo magazine, says: "The trend to conservatism is unmistakable, more and more women wearing hijabs and so on. What's most worrying is the Islamic militants who might attack your theatre, or seize your books."

Tempo was twice closed down during the New Order. Goenawan's friends were jailed and one was kidnapped, never to be seen again. It must be unnerving to receive death threats. "The first time, yes," he says. "But after that, if I say something blasphemous, people go, 'He's not a famous Muslim intellectual, so what?'"

Goenawan, who is 69, mentions people's attachment to the Pancasila ideology and the strength it gives to those who oppose any attempt to curtail pluralism or free expression. It reaches back into a much older Javanese culture, which has always been very sensual. "It goes far deeper than Wahhabism," he says. "When we say 'unity in diversity', the Muslims can't say anything. We are an archipelagic culture. We have a lot of shores that have always been open to strangers."

Although Pancasila was used partly as an instrument of oppression under Suharto, it also exists to protect liberties.

The day I arrived in Jakarta, anti-government protesters paraded a buffalo named SiBuYa through the streets. The closeness to the president's initials, SBY, was not coincidental. "Under Suharto they would have been shot," Goenawan says.

Confidence may be widespread among Indonesians that their gentle tradition of Islam will endure. The outside world, however, worries. It is little more than a year since the bombs went off in Jakarta; today, hotels and shopping centres insist visitors pass through security scanners before entering. The early release of Abu Bakar Ba'asyir, jailed in 2005 in connection with JI terrorist attacks, infuriated Australia and the US. Detachment 88, the country's elite special force unit named in honour of the number of Australians who died in the first Bali bombings of 2002, has had great success in rounding up JI members. What was Indonesia doing releasing the group's spiritual leader so soon?

Goenawan says that criticism was mistaken. "It's good that he's out. Otherwise he would be a hero. Instead, he's a grumpy old man, a joke. Freedom helps. The Muslim Brotherhood flourished under Anwar al-Sadat because Egypt had no democracy. Only a small minority have ever voted for parties here that want an Islamic state. Democracy has the means to quell this."

Through pluralism and confidence in its own traditions, Indonesia, this nation state of 240 million people, offers a different model to the world of what it means to be a democratic, Muslim-majority country. There is unanimity that pursuing the goals of justice and alleviating poverty will ensure that the country's moderation is preserved.

The links with the Middle East will always persist, particularly through al-Azhar University in Cairo and the hajj to Mecca. Al-Azhar is generally considered the oldest university in the world and was historically the greatest centre of Sunni scholarship - so Muslims from Indonesia will always travel there to be educated in theology.

Indonesia has its own centres of Islamic scholarship and moderate networks of pesantren, or Muslim boarding schools. Saudis may fund mosques, it is argued, but the extremist ideology they hope to export along with the buildings fails to take root in a soil too rich and varied for dry, husky seeds from Arabia.

The US secretary of state, Hillary Clinton, for one, is optimistic. "As I travel around the world," she said during a visit to Jakarta in February last year, "I will be saying to people, if you want to know whether Islam, democracy, modernity and women's rights can coexist, go to Indonesia."

Zulkieflimansyah makes an even greater prediction. "If we can show that Islam and democratic values are compatible, we are confident the future of Islam can be written here in Indonesia," he says. "Otherwise there is no hope."

Sholto Byrnes is a contributing editor of the New Statesman.

Sholto Byrnes is a Contributing Editor to the New Statesman

This article first appeared in the 09 August 2010 issue of the New Statesman, The first 100 days

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

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The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

***

 

The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

***

It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge