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Spiritual awakening

Globalisation has been good for gods in the Indian subcontinent. As the region has remade itself, it

On a foggy winter's night in November 1998, Om Singh, a young landowner from Rajasthan, was riding his Enfield Bullet back home after winning a local election near Jodhpur, when he misjudged a turning and hit a tree. He was killed instantly. As a memorial, his father fixed the motorbike to a stand, raised on a concrete plinth under the shelter of a small canopy, near the site of the crash.

“We were a little surprised when people started reporting miracles near the bike," Om's uncle Shaitan Singh told me on my last visit. "Om was no saint, and people say he had had a drink or two before his crash. In fact, there was no indication whatsoever during his life that he was a deity. He just loved his horses and his motorbike. But since his death a lot of people have had their wishes fulfilled here - particularly women who want children. For them, he has become very powerful. They sit on the bike, make offerings to Om Singh-ji, and it is said that flowers drop into their laps. Nine months later they have sons. Every day people see him. He comes to many people in their dreams."

“How did it all begin?" I asked. We were in the middle of a surging throng: crowds of red-turbaned and brightly sari-ed villagers gathered around the bike, the women queuing patiently to straddle its seat and ring the bell on the canopy. Nearby, two drummers were loudly banging dholaks, while chai-shop owners made tea and paan for the pilgrims. Other stalls sold plaques, postcards and statues of Om Singh and his motorbike. Pieces of cloth were tied to branches all over the tree and gold flags flapped in the desert wind. Everywhere buses and trucks were disgorging pilgrims coming to visit Rajasthan's newest shrine.

“First it was just family and friends who came," Shaitan Singh replied. "Then people realised there was a certain power here. It wasn't just the Hindus: Muslims came, too. Now the truck drivers will never pass this spot without stopping and making an offering. Every year the crowd grows."

“Do you believe in Om's power?" I asked.

“The more faith grows," he answered enigmatically, "the stronger it becomes."

Across the subcontinent, faith has been growing and religion becoming stronger as the region develops and reinvents itself. In 19th-century Europe, industrialisation and the mass migrations from farms and villages to the towns and cities went hand in hand with the Death of God: organised religion began to decline, and the church and state moved further and further apart. The experience of south Asia has been more or less the reverse of this.

During the early 20th century, educated, urban Hindu reformers moved away from ritualised expressions of faith, and early leaders such as Jawaharlal Nehru and B R Ambedkar constitutionally formed India as a model secular state with no official faith: this was to be a nation where, in the words of Nehru, dams would be the new temples. But over the past 20 years, just as India has freed itself from the shackles of Nehruvian socialism, so India has also gone a long way to try to shake off Nehruvian secularism, too. The revival of religiosity and religious extremism in Pakistan may be more the focus of the international media, especially as Barack Obama grapples in vain with the troubled region now hyphenated as Af-Pak, but what is happening in India is equally remarkable and in many ways surprisingly similar.

The dramatic revival of piety and religion in India has recently been the subject of a remarkable study by Meera Nanda, a Delhi-based academic who has shown how globalisation may be making India richer, and arguably more materialistic, but it is also making Indians more religious, and at the same time making religion more political. "Globalisation has been good for the gods," she writes in The God Market.

As India is liberalising and globalising its economy, the country is experiencing a rising tide of popular Hinduism which is leaving no social segment and no public institution untouched. There is a surge in popular religiosity among the burgeoning and largely Hindu middle classes, as is
evident from a boom in pilgrimage and the invention of new, more ostentatious rituals. This religiosity is being cultivated by the emerging state-temple-corporate complex that is replacing the more secular public institutions of the Nehruvian era . . . a new Hindu religiosity is getting more deeply embedded in everyday life, in both the private and public spheres.

India now has 2.5 million places of worship, but only 1.5 million schools and barely 75,000 hospitals. Pilgrimages account for more than 50 per cent of all package tours, the bigger pilgrimage sites now vying with the Taj Mahal for the most visited sites in the country: the Balaji Temple in Tirupati had 23 million visitors in 2008, while over 17 million trekked to the mountain shrine of Vaishno Devi.

In a 2007 survey jointly conducted by the Hindustan Times and the CNN-IBN news channel, 30 per cent of Indians said they had become more religious in the past five years. Such is the appetite for rituals in this newly religious middle class that there has recently been a severe shortfall of English- and Sanskrit-speaking priests with the qualifications to perform Vedic and Agamic rites. When it comes to rituals in the new India, demand has completely outstripped supply.

In her book, Nanda writes engagingly about what she calls "karma capitalism" and the Indian equivalent of American televangelists, the TV God Men, some of whom have huge followings: Sri Sri Ravi Shankar, who is in many ways India's Pat Robertson, has built a global spirituality empire called the Art of Living, which claims 20 million members, and much of whose land has been donated by Indian state governments.

Meanwhile, religion and politics are becoming ever more entangled. Nanda presents interesting evidence about the dramatic increase in state funding for yagnas (fire sacrifices), yoga camps and temple tourism, as well as the sharp increase in state donation of land for temples, ashrams and training schools for temple priests. In Rajasthan, the government annually spends 260 million rupees on temple renovations and training for Hindu priests. Mass pujas (prayers) and public yagnas have become an important part of political campaigning for all parties, not just the overtly Hindu Bharatiya Janata Party (BJP).

Perhaps surprisingly, India's growing band of techies and software professionals seems particularly open both to religiosity in general and to hard right-wing Hindu nationalism in particular, so much so that many have joined a special wing of the far-right Rashtriya Swayamsevak Sangh (the National Association of Volunteers), the organisation to which Mahatma Gandhi's assassin belonged. The RSS now organises regular social meetings called IT-milans, where right-wing techies can "meet like-minded people and get a sense of participating in something bigger than just punching keyboards all day".

The modernisation of the RSS is certainly one of the more worrying trends in Indian religiosity, as is the organisation's increasing respectability in the eyes of the urban Indian middle class. For, like the Phalange in Lebanon, the RSS was founded in direct imitation of European fascist movements. Like its 1930s models, it still makes much of daily parading in khaki drill and the giving of militaristic salutes (the RSS salute differs from that of the Nazis only in the angle of the forearm, which is held horizontally over the chest). The idea is to create a corps of dedicated paramilitary zealots who will bring about a revival of what the RSS sees as the lost Hindu golden age of national strength and purity.

The BJP, which governed India from 1999 until 2004, and is now the principal opposition party, was founded as the political wing of the RSS, and most senior BJP figures hold posts in both organisations. Though the BJP is certainly much more moderate and pragmatic than the RSS - like Likud in Israel, the BJP is a party that embraces a wide spectrum of right-wing opinion, ranging from mildly conservative free marketeers to raving ultra-nationalists - both organisations believe, as the centrepiece of their ideology, that India is in essence a Hindu nation and that the minorities may live in India only if they acknowledge this.

The most notable political manifestation of the increasing presence of religion in Indian life took place in the early 1990s as the Hindu right rose slowly to power, partly as a result of taking advantage of a long-running dispute over a small mosque in the northern Indian town of Ayodhya. The argument revolved around the question of whether Mir Baqi, a general of the Mughal emperor Babur (1483-1530), had built the mosque over a temple commemorating the birthplace of the Hindu god Lord Ram.

Although there was no evidence to confirm the existence of the temple or even to identify the modern town of Ayodhya with its legendary predecessor, Hindu organisations began holding rallies at the site, campaigning for the rebuilding of the temple. Finally, at a rally in December 1992, a crowd of 200,000 militants, whipped into a frenzy by inflammatory BJP statements, stormed the barricades. Shouting "Death to the Muslims!" they attacked the mosque with sledgehammers. One after another, like symbols of India's traditions of tolerance, democracy and secularism, the three domes were smashed to rubble.

Over the next month, violent unrest swept India: mobs went on the rampage and Muslims were burned alive in their homes, scalded by acid bombs or knifed in the street. By the time the army was brought in, at least 1,400 people had been slaughtered in Bombay alone. It was a measure of how polarised things had become in India that this violence played so well with the electorate. In 1991, the BJP had taken 113 seats in parliament, up from 89 in the previous ­election. In 1996 that proportion virtually doubled, and the BJP became the largest party. After the 1999 general election, with 179 seats, it was finally able to take the reins of power into its hands.

Since then, however, the BJP has lost two general elections, largely for economic reasons, and perhaps especially their neglect of India's farmers; the ability of the religious right to mobilise votes by exploiting communal religious grievances seems, thankfully, to have diminished. But as large-scale anti-Christian riots in Orissa last year showed, it doesn't take much to wake the sleeping dragon of communal conflict from its slumber, and Ayodhya remains an emotive and divisive issue. If religion is no longer a vote-winner for the BJP, it is largely because other parties have found more subtle ways to use its ever-growing power.

F or the growing politicisation of faith among the middle classes is only part of a much wider story. Behind the headlines, and beyond the political sphere, in the small towns and villages suspended between modernity and tradition, Indian religion is in a state of fascinating flux. Over the past couple of years, while researching Nine Lives, my book on local and folk beliefs in contemporary India, I have been very struck by how fast forms of traditional Indian devotion have been changing, even in the villages and backwaters, as India transforms itself at breakneck speed.

As is now well known, India is already on the verge of overtaking Japan to become the third-largest economy in the world; the Indian economy is expected to overtake that of the United States by roughly 2050. Much has now been written about the way that India is moving forward to return the subcontinent to its historical place at the heart of global trade, but so far little has been said about the way these huge earthquakes have affected the diverse religious traditions of south Asia, and particularly the archaic and deeply embedded syncretic, pluralist folk traditions that continue to defy the artificial boundaries of modern political identities.

Though the west often likes to imagine the religions of the east as deep wells of ancient and unchanging wisdom, in reality much of India's religious identity is closely tied to specific social groups, caste practices and father-to-son lineages, all of which are changing rapidly as Indian society transforms itself beyond recognition.

Certainly on my travels around India for Nine Lives, I found many worlds strangely colliding as the velocity of this process increases. In Jaipur, I spent time with Mohan Bhopa, an illiterate goatherd from Rajasthan who keeps alive a 4,000-line sacred epic that he, now virtually alone, still knows by heart. Living as a wandering bard and storyteller, he remembers the slokas of one of the great oral epics of Rajasthan praising the hero-god Papuji. Mohan told me, however, that his ancient recitative art is threatened by the lure of Bollywood and the Hindu epics shown on Indian TV, and he has had to adapt the old bardic tradition in order to survive.

The epic that Mohan recites contains a regional variant on the "national" Ramayana myth. In the main Ramayana tradition, the hero Lord Ram goes to Lanka to rescue his wife, Sita, who has been captured by the demon king Ravana. In the Rajasthani version of the myth, the hero is Papuji, and he goes to Lanka, not to rescue a kidnapped spouse, but to rustle Ravana's camels. It is exactly these sorts of regional variants, and self-contained local cults, which are being lost and menaced by what the eminent Indian historian Romila Thapar calls the new "syndicated Hinduism".

As Thapar explains in a celebrated essay on the subject, Hinduism is different from other major world religions in that it has no founder and no founding text. Indeed, the idea that Hinduism constitutes a single system is a very recent idea, dating from the arrival of the British in Bengal in the 18th century. Used to western systems of faith, early colonial scholars organised many of the disparate, overlapping multiplicity of non-Abrahamic religious practices, cults, myths, festivals and rival deities that they encountered across south Asia into a new world religion that they described as "Hinduism".

Since the mid-19th century, Hindu reformers such as Vivekananda have taken this pro­cess forward, so that Hinduism has slowly become systemised into a relatively centralised nationalist ideology which now increasingly resembles the very different structures of the Semitic belief systems that its more extreme adherents tend to abhor. "The model," writes Thapar, "is in fact that of Islam and Christianity . . . worship is increasingly congregational and the introduction of sermons on the definition of a good Hindu and Hindu belief and behaviour [is] becoming common, and register[s] a distinct change from earlier practice."

According to Thapar, the speed of this homogenising process is now rising. "The emergence of a powerful middle class", she believes, has created a desire for a "uniform, monolithic Hinduism, created to serve its new requirements". This Hinduism masquerades as the revival of something ancient and traditional, but it is really "a new creation, created to support the claims of [Hindu] majoritarianism".

All over India, villages were once believed to be host to a numberless pantheon of sprites and godlings, tree spirits and snake gods who were said to guard and regulate the ebb and flow of daily life. They were worshipped and propitiated, as they knew the till and soil of the local fields and the sweet water of the wells, even the needs and thirsts of the cattle and the goats in the village. But increasingly in urban India, these small gods and goddesses are falling away and out of favour as faith becomes more centralised, and as local gods and goddesses give way to the national, hyper-masculine hero deities, especially Lord Krishna and Lord Ram, a process that scholars call the "Rama-fication" of Hinduism. New deities are emerging, but carefully tailored for satisfying modern and middle-class needs, such as Santoshti Ma, who first reached national consciousness in the 1970s Bollywood film Jai Santoshti Ma. Also popular are other new deities such as Shani Maharaj, who neutralises the negative impact of the planet Saturn, and Aids Amma, who reputedly has the power to do away with HIV.

Ironically, there are strong parallels between the way this new Hinduism is standardising faith and what is happening in south Asian Islam - a religion Hindu nationalists routinely demonise. There, too, the local is tending to give way to the national as the cults of local Sufi saints - the warp and woof of popular Islam in India for centuries - lose ground to a more standardised, middle-class and textual form of Islam, imported from the Gulf and propagated by the Wahhabis, Deobandis and Tablighis in their madrasas. Today, the great Sufi shrines of the region find themselves in a position much like that of the great cathedrals and saints' tombs of northern Europe 500 years ago, on the eve of the Reformation. As in 16th-century Europe, the reformers and puritans are on the rise, distrustful of music, images, festivals and the devotional superstitions of saints' shrines. As in Europe, they look to the text alone for authority, and recruit the bulk of their supporters from the newly literate urban middle class, which looks down on what it sees as the corrupt superstitions of the illiterate peasantry.

Where this process differs from 16th-century Europe is in the important role played by colonialism. Religiously conservative Hindus and Muslims alike suffered the humiliation of colonial subjugation, and had to watch as their faith was branded degraded and superstitious by the victorious colonisers and their missionaries. In both faiths, reform movements re-examined and reinvented their religions in reaction to the experience of failure and conquest; but while Hindu reformers tried to modernise their diverse spectrum of theologies and cults to become more like western Christianity, Muslim radicals opted instead to turn their backs on the west, and return to what they saw as the pure Islamic roots of their faith.

In the aftermath of the brutal massacres by the British following the Great Uprising of 1857, Muslim radicals left the ruins of Delhi and the demolished Mughal court, rejecting both the gentle Sufi traditions of the late Mughal emperors and the ways of the west. Instead, disillusioned refugees from Delhi founded a Wahhabi-like madrasa at Deoband that went back to Quranic basics and stripped out anything syncretic, Hindu or European from the curriculum. A hundred and forty years later, it was out of Deobandi madrasas in Pakistan that the Taliban emerged to create the most retrograde Islamic regime in modern history, a regime that in turn provided the crucible from which emerged al-Qaeda, and the most radical fundamentalist Islamic counter-attack the modern west has yet had to face. In the al-Qaeda training camps of Kandahar, Deobandi currents of thought received a noxious cross-fertilisation with ideas that emerged from two other intellectuals forced to rethink their faith in reaction to domination by the west: the fathers of the intellectual Egyptian jihad, Hassan al-Banna and Sayyid Qutb.

Understandably, while it is the Islamists' assaults on India and the west that have absorbed our press of late, it is sometimes forgotten that the Taliban are also at war with rival comprehensions of Islam. Last year, in a new front on this war, they dynamited the shrine of the 17th-century Pashtun poet-saint Rahman Baba at the foot of the Khyber Pass in the North-West Frontier. For centuries, his shrine was a place where musicians and poets had gathered; Rahman Baba's Sufi verses in Pashto had long made him the national poet of the Pathans. Some of the most magical evenings I have ever had in south Asia were spent in the garden of this shrine, under the palm trees, listening to the sublime singing of the Afghan Sufis.

Then, about ten years ago, a Saudi-funded Wahhabi madrasa was built at the end of the track leading to the dargah (Sufi shrine). Soon its students took it upon themselves to halt what they saw as the un-Islamic practices of the shrine. On my last visit there, in 2003, I talked about the situation with the keeper of the shrine, Tila Mohammed. He described how young Islamists regularly came and complained that his shrine was a centre of idolatry, immorality and superstition: "My family have been singing here for generations," he said. "But now these Arab madrasa students come here and create trouble."

“What sort of trouble?" I asked.

“They tell us that what we do is wrong. They tell women not to come at all, and to stay at home. They ask people who are singing to stop. Sometimes arguments break out - even fist fights. This used to be a place where people came to get peace of mind. Now when they come here they just encounter more problems, so gradually they have stopped coming."

“How long has this being going on?"

“Before the Afghan war there was nothing like this," he replied. "But then the Saudis came, with their propaganda to stop visiting the saints, and to stop us preaching ishq [love]. Now this trouble happens more and more frequently."

The end came on 4 March 2009. A group of Pakistani Taliban arrived at the shrine before dawn and placed dynamite around the squin­ches of the dome. The shrine chamber was completely destroyed. The Taliban issued a press release blaming the shrine for opening its doors to women and allowing them to pray and seek healing there. Since then several other shrines in areas under Taliban control have been blown up or shut down, and one - that of Haji Sahib Turangzai, in the Mohmand region of the Federally Administered Tribal Areas - has been turned into a Taliban headquarters.

If the North-West Frontier is now dominated by the Wahhabis and their mad­rasas, in Sindh the Sufis are putting up a strong resistance on behalf of their saints and the old, mixed culture that emerged in the course of a thousand years of cohabitation between Hinduism and Islam. Here, 60 years after Partition and the expulsion of most of the Hindus of Pakistan into India, one of the Sajjada Nasheens, or hereditary tomb guardians of the great shrine of Sehwan, is still a Hindu, and it is he who performs the opening ritual at the annual Urs (death ceremony). Hindu holy men, pilgrims and officials still tend the shrine, replenishing the lamps and offering water to visiting pilgrims.

Many scholars believe that the Sufi fakirs of Sehwan Sharif model their dreadlocks, red robes and ecstatic dancing on those of Shaivite sadhus. For Sehwan was once the cult centre of a Shaivite sect called the Pashupatas, who believed in emulating the dance of Shiva as part of their rituals, and using this shamanistic dancing as a way of reaching union with God.

As elsewhere in south Asia, these local, composite and pluralistic traditions are under threat; but, as in India, the Sufis of Sindh are not going down without a fight. As one female Sufi devotee put it: "I sometimes feel that it is my duty to protect the Sufi saints, just as they have protected me. Today in our Pakistan there are so many of these mullahs and Wahhabis and Tablighis who say that to pay respect to the saints in their shrines is shirk [heresy].

“Those hypocrites! They sit there reading their law books and arguing about how long their beards should be, and fail to listen to the true message of the Prophet. Mullahs and Aza­zeel [Satan] are the same thing."

As the great saint Shah Abdul Latif wrote:

Why call yourself a scholar, o mullah?
You are lost in words.
You keep on speaking nonsense,
Then you worship yourself.
Despite seeing God with your own eyes,
You dive into the dirt.
We Sufis have taken the flesh from
the Holy Quran,
While you dogs are fighting with each other.
Always tearing each other apart,
For the privilege of gnawing at the bones.

William Dalrymple is the New Statesman's south Asia correspondent. His most recent book is "Nine Lives: In Search of the Sacred in Modern India", published by Bloomsbury (£20)

This article first appeared in the 21 December 2009 issue of the New Statesman, Christmas Special

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The Brexit odd squad

The Brexiters are resilient and have the support of some unlikely foreign allies. Can they really topple the political establishment and lead Britain out of the European Union?

Look at the troops arrayed on the Leave and the Remain sides in the June referendum and you might think that our continued membership of the European Union is assured. On the side of staying in the EU are Britain’s four living prime ministers, the International Monetary Fund, the Treasury, most members of the Labour and Liberal Democrat parties, the Trades Union Congress, the Confederation of British Industry, the governor of the Bank of England, the head of the NHS, Britain’s three largest trade unions and the US president. Leave has Boris Johnson, Nigel Farage and the contested ghost of Margaret Thatcher.

Yet few expect the final result of Britain’s In/Out referendum to be as asymmetric as that roll-call would suggest. At the top of the pro-EU campaign Britain Stronger in Europe, there is no doubt: it could lose.

So what – and who – is responsible for the unlikely appeal of Brexit’s “odd squad”? And how do they work together when their side is so fractious and its big personalities seem so uninterested in teamwork?

The story begins on the morning of 20 February, when David Cameron summoned his cabinet to announce the results of his EU renegotiation and ask his ministers to support Britain’s continued membership of the Union. Those who did left by the front door; the six dissidents were asked to leave by the tradesman’s entrance.

Nipping out the back were the full cabinet members Iain Duncan Smith, Michael Gove, Chris Grayling, Theresa Villiers and John Whittingdale, plus the employment minister, Priti Patel, who has the right to attend cabinet meetings. They soon reconvened at Vote Leave’s headquarters, a nondescript tower block in Westminster, where they posed with a giant sign bearing the campaign’s slogan “Vote Leave, take control” – a sight more reminiscent of a group of local councillors vowing to protect a bus lane than the upper reaches of the British political class.

Then again, the cabinet Leavers are not, on the whole, an impressive bunch. Villiers and Grayling were among the casualties of the formation of the coalition government in 2010, moving from their briefs to make way for Lib Dems, and both had to be content with junior posts until the 2012 reshuffle. Since then, Villiers has been a competent if uninspiring operator in Northern Ireland. Grayling was widely held to be a failure at the Ministry of Justice and now serves as Leader of the House of Commons, historically the antechamber between full cabinet rank and the wilderness.

As for Whittingdale, he is that rare creature in Whitehall: a secretary of state for culture, media and sport who does not regard the post as a stepping stone to bigger things. As the recent white paper on the future of the BBC showed, the golden thread of his thinking is scepticism: towards the EU, the BBC and regulation of the press. He was Margaret Thatcher’s last political secretary in Downing Street and, after becoming an MP in the 1992 election, he set up meetings between the former prime minister and his fellow new boys from the 1992 intake – meetings that John Major blamed for fanning the flames of Eurosceptic rebellion in the dog days of his premiership.

Priti Patel also has impeccable Eurosceptic credentials. She cut her teeth as a press officer to the Referendum Party, set up in a doomed attempt to secure an In/Out referendum in 1997. Following William Hague’s election as Tory leader and the adoption of complete hostility towards the single currency, she joined the Conservative Party, becoming an MP in 2010.

She is best known for contributing to Britannia Unchained, a series of essays by Patel and four of her fellow 2010-ers (including Dominic Raab, widely expected to run for the Tory leadership next time). The book was intended to provide the intellectual ballast for a revivified Thatcherism, though the only part that attracted headlines was the claim that British workers were “among the worst idlers in the world”.

This dubious crew of ministerial heavyweights has grown marginally more likeable since Duncan Smith’s resignation as work and pensions secretary. Yet it is not his six-year tenure as a minister but his two-year stint as Tory leader that has left the biggest mark on the Brexit debate, with his former hires among the loudest advocates for a Leave vote – including the founding editor of ConservativeHome, Tim Montgomerie, now at Gove’s old newspaper the Times. (In the unhappiest periods of Cameron’s first term, when the Prime Minister was frequently criticised by Montgomerie in that newspaper, Cameroons would mutter about the irony that one of their sharpest critics had served as chief of staff to the least successful leader of the Conservative Party in its history.)

As for Michael Gove, though he is loved by lobby journalists, he remains a hate figure in the country at large and particularly among teachers, as a result of his belligerent tactics during his time as secretary of state for education.

***

The last of the senior Brexit-supporting Tories didn’t leave through the back door that morning because he hadn’t yet declared his position. That came the next day, in a media scrum outside his home in Islington, north London.

The former mayor of London Boris Johnson is still Britain’s most popular politician, surviving crises and scandals that would have left others dead in the water. He is also the only politician whom the Remain campaign truly fears. But Johnson is not a wholly congenial presence among Britain’s Brexiters. Although he is a far more adept planner than his dishevelled appearance – or his paper-thin record at City Hall – would suggest, he can be difficult to manage. His  weekly Telegraph column has largely been turned to cheerleading for Brexit but Vote Leave’s biggest gun doesn’t always point in the direction its chief strategists would like.

During Barack Obama’s visit to the UK in April, Johnson became embroiled in a war of words in which he suggested that the president had an ancestral dislike of Britain because of his “part-Kenyan” heritage. Having made this racially charged argument in the Sun, he extended the story needlessly by giving a similarly robust interview to the Daily Mail, much to the frustration of staffers at Vote Leave.

So there you have it. An unpopular firebrand, an unsuccessful former Tory leader, four relative nonentities and a blond bombshell who is considered clever but uncontrollable. It is less a huddle of Big Beasts than a grotesque menagerie – and these are among the sensible, mainstream voices on the Leave side. The other politicians who can get on to the Sunday shows to talk Brexit include Nigel Farage, who is adored by the four million people in Britain who voted Ukip in last year’s general election – and hated by the remaining 42 million. Yet he is a national treasure compared to George Galloway, formerly of Labour, who secured just 37,000 votes in the mayoral election. An unkind observer might say that none of the Brexit-backing politicians can stop traffic: half of them because they are unknown and the other half because most people would quite like to run them over.

There are also few compelling figures from business, sport, entertainment and science backing Brexit. Ian Botham is a rare celebrity Outer. “Cricket is a game where you achieve the greatest success when you are confident in your own ability to go out and stand proud,” he wrote in the Sunday Times. “Britain has that spirit.” In April, a slew of acts withdrew from a gig in Birmingham after finding out that it was organised by Leave.EU. Only Phats & Small, whose last hit was in 1999, refused to pull out.

Then there’s the infighting. To give just one example of the ongoing civil war, Vote Leave – the officially recognised campaign group for Brexit – believes Farage is so toxic to its cause that it regards his invitation to appear in a TV discussion alongside Cameron as an establishment stitch-up. “ITV has effectively joined the official In campaign,” said a Vote Leave statement to journalists on 11 May, written by Dominic Cummings, the campaign’s director. “There will be consequences for its future – the people in No 10 won’t be there for long.”

***

In the light of all this, why are the pro-Europeans so worried? Many feel that the current campaign is beginning to remind them of a nightmare year: 2011, when Britain voted decisively to reject electoral reform by moving from first-past-the-post to the Alternative Vote (AV). Around the time of the 2010 general election, polls had shown that Britain was in favour of the change by a 27-point margin. But on 5 May 2011, more than two-thirds of voters said No to AV, which ended up more than 35 points ahead.

What undid the Alternative Vote was a ruthlessly effective campaign against it – one that was almost completely fact-free. No2AV focused relentlessly on the cost of a new voting system; poster after poster made reference to its illusory price tag of £250m. “He needs bulletproof vests,” intoned one illustrated with a picture of a soldier, “NOT an alternative voting system.” Another came with a picture of a baby: “She needs a new cardiac facility, NOT an alternative voting system.”

As one veteran of the pro-AV campaign recalled recently: “It was impossible to fight. How do you repudiate it without repeating it? We never found a way.”

That appeal to economic interests was so powerful that Vote Leave has come up with a similarly memorable figure: the £350m weekly cost of Britain’s EU membership. This has been debunked by fact-checkers such as Full Fact, which estimates that the UK pays roughly £9.8bn a year once money back is taken into account. Regardless, Vote Leave keeps quoting the figure – and no wonder, because the chief executive of Vote Leave is also the architect of No2AV’s crushing victory: a 38-year-old LSE graduate called Matthew Elliott.

Despite Vote Leave’s anti-politics flavour, Elliott is a Westminster insider and well connected in the wonk world. He is the founder of the Taxpayers’ Alliance, the most high-profile of a close network of think tanks that are a proving ground for a rising generation of right-wingers. The Taxpayers’ Alliance, the Institute of Economic Affairs and the Adam Smith Institute together form what one alumnus jokingly calls a “Sorbonne for neoliberals”.

Much of Vote Leave’s staff is drawn from another Elliott creation: Business for Britain. The group was set up ostensibly to lobby for David Cameron to renegotiate Britain’s membership of the EU but was in reality designed as a Leave campaign in utero. Accordingly, many of its early recruits have ended up moving across.

Elliott is regarded as having a keen eye for talent and for being generous with his time. At each organisation where he has worked, he has taken care to bring on promising protégés. Alumni of the Elliott school include Susie Squire, who spent two years at the heart of Cameron’s administration as press secretary; Nick Pickles, head of UK public policy at Twitter; and Dylan Sharpe, the combative head of public relations at the Sun. Most of his favourite employees have three things in common: libertarian politics, a cut-throat instinct and loyalty to him personally. Those who have worked for Elliott largely speak highly of him.

The same cannot be said for the second leading player in Vote Leave who has the Remain side worried: Gove’s former henchman Dominic Cummings. David Laws – who, as a junior minister, worked closely with Cummings when he was at Gove’s Department for Education – describes him as a “grade-A political Rottweiler”. “As well as being bright,” Laws writes in his memoirs, “Dom Cummings was also blunt, rude, impatient and tactless.” According to friends of both, without Cummings’s encouragement, Gove would have been a mostly silent presence in the Leave campaign because of his close friendship with Cameron.

The former special adviser’s commitment to anti-Europeanism is a long-held one – his first job in politics was at Britain for Sterling, which lobbied against Britain joining the European single currency in the 1990s. Thereafter, he worked for Iain Duncan Smith during his brief and unhappy leadership. A former staffer from that time remembers him as an “abrasive presence”.

After Duncan Smith’s removal as Tory leader, Cummings retreated to his native Durham, where he helped to engineer victory for the No side in the referendum on whether to give the north-east its own devolved assembly. It was the tactics used in that referendum – an endless focus on costs, coupled with personal attacks on the credentials of the Yes side – which were taken on and extended by Elliott during the AV contest. Those tactics are once again on display in this referendum.

That partly explains why, on the Remain side, Cummings is respected and feared in equal measure. Yet his confrontational approach often proves his undoing: for instance, he understood the importance of giving a cross-party sheen to Vote Leave (not least to secure the official campaign designation), yet his conduct led to the departure of the Eurosceptic Labour MP Kate Hoey. “We live in a world where people get things by being nice to each other,” reflects a former colleague of Cummings, “and Dom doesn’t really work like that.”

Hoey’s walkout set the ball rolling on another, less dramatic exit: John Mills, Labour’s largest private individual donor and a Brexiter of many years’ standing. He feared the Vote Leave brand had become irrevocably Conservative. (Unlike Hoey, Mills remains on speaking terms with Vote Leave.)

Friends say that, for Elliott, who has been “planning this [campaign] for some time”, Cummings’s disposition is a price worth paying for his tactical nous. It was Cummings who was the architect of Vote Leave’s two-pronged strategy: claiming that the money we now pay to the EU could go towards the NHS, and suggesting that Brexit will allow us to cut immigration by “regaining control of our borders”.

The perceived cut-through of the latter message with older Labour voters was behind Vote Leave’s big tactical gamble. On 8 May, an official statement by the campaign declared that leaving the EU would also entail leaving the single market.

That decision is unlikely to find favour with big businesses that rely on international trade but it does allow Vote Leave to make strong and unambiguous claims about cutting immigration. If we are outside the European Union but inside the single market (as Norway is), we would have to accept free movement of labour. If we leave the single market, however, we could introduce a points-based entry system, or even finally achieve Cameron’s otherwise impossible cap on net migration.

Upset business but win over small-C conservative voters: it’s a big risk for the Brexiters to take. It represents a throw of the dice by Cummings, who sidelined Nigel Farage precisely in order to minimise the campaign’s focus on immigration. But with the vote scheduled to take place on 23 June and a repeat of last year’s refugee crisis in the Mediterranean looming, security and borders are likely to be at the forefront of voters’ minds. For all that those on the Brexit side have denounced Cameron for running a repeat of “Project Fear”, they know that they have to make change less terrifying than maintaining the status quo.

***

In their quest to take Britain out of the EU, the Brexiters have a simple, if high-stakes, strategy. They want to appear to be the underdogs (hence their repeated complaints about the government’s £9m pro-EU leaflet) and as a scrappier, grass-roots campaign taking on the might of the establishment. Naturally, this image doesn’t reflect an unvarnished truth: the press has been largely onside and senior editors and columnists are very willing to take Vote Leave’s calls.

There is also no concern about keeping the lights on. Arron Banks, the insurance magnate who bankrolled Ukip at the 2015 general election, might have refused to fund Vote Leave after it triumphed over his favoured vehicle, Leave.EU – he has called Matthew Elliott “Lord Elliott of Loserville” and threatened to sue the Electoral Commission for naming Vote Leave the official voice of Brexit – but insiders say that the campaign’s financial position is nothing to worry about.

If Vote Leave wins, it will have scored an extraordinary victory – and, it should be noted, defied the hopes of most of our allies in the rest of the world. The politicians backing Britain’s continued membership of the EU include not just Barack Obama but his likely successor, Hillary Clinton, as well as the prime ministers of Canada, New Zealand and Australia.

There is a vanishingly small number of international politicians who back Brexit. Like the inner core of Vote Leave, they are overwhelmingly drawn from the right-wing fringe – US Republicans such as Ted Cruz and Donald Trump and the French National Front leader, Marine Le Pen, who, unhappily for the Brexiters, is expected to visit Britain to support their case.

The only foreign leader who seriously supports a British Leave vote in June is a man praised by Nigel Farage and whose country Dominic Cummings spent several years working in: Vladimir Putin, who, as far as British voters are concerned, is even more toxic than Farage, Galloway or Gove.

When Britain’s odd squad looks abroad for allies, its options are few – but this ragtag collective is far from beaten. 

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics. 

This article first appeared in the 26 May 2016 issue of the New Statesman, The Brexit odd squad