The way I see it: Rankin, photographer

Does art make a difference?

If I didn't think it made a difference, I wouldn't be doing what I do. Art has always had a place in social commentary, reflecting who we are and making observations about the time we are in. It's always made a difference to my life. The series of Congo images [at www.oxfam. org.uk/oxfam_in_action/where_we_work/ drc/rankin_gallery] is an attempt on my part to do something with my work that could have direct benefits for others. If these images can open the eyes of even a few people to the situation in Congo, then it validates the process of making the images in the first place.

Should politics and art mix?

They always have and always will. I think you can look at art as society's conscience and politics as its ego. I think every aspect of life should mix with politics.

Is good art a product of inspiration or perspiration?

It's like having sex, then having a baby. If you aren't inspired, there is no starting point to work hard from.

Does money corrupt an artist?

To be a real artist you have to think beyond financial gains, but it's a key to potential. Money allows you to think on a greater scale and communicate to a larger audience.

Which artist do you most admire, and why?

I admire Damien Hirst because he provokes an incredibly strong reaction in people, which is something that I really empathise with. His work is great and gets people talking.

What inspires you?

My dreams, because I'm having very vivid dreams. Also people and working. When I'm photographing subjects, whether they are models, celebrities or regular people, I always talk incessantly to the person in front of the lens. I do it to get a reaction, so that I can capture something about their personality, and every person will have a different reaction, a different outlook. I find inspiration in diversity.

If you were world leader, what would be your first law?

I would let people smile in passport photos.

Who would be your top advisers?

My girlfriend's dad, my manager Sandra, and Paddington Bear.

What would you censor?

I am not really for censoring. If I were to censor something based on my moral values, that doesn't seem just. It's all subjective. I think the individual should take responsibility for their own thoughts, ideas and opinions, and hence their own code of ethics.

Who would you banish?

Men with moustaches. Beards are OK, but moustaches are just smug.

What couldn't you live without?

Radio 4. I really like Radio 4.

Do you love your country?

Absolutely, but not as much as I love making love.

Are we all doomed?

Probably, but I hope not for a while. In the meantime, let's fill the glass up one more time and say cheers.

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