Propaganda: Power and Persuasion at the British Library: Reading between the lines

Although we might be confidently distant from the Orwellian imagination, systems of information control are still being perpetuated. How can we continue to read this age-old manipulation, as it appears in ever more insidious forms?

The essential tenor of the British Library’s provocative exhibition Propaganda: Power and Persuasion is that the age of propaganda persists in our age of globalisation. Although we might be confidently distant from the Orwellian imagination, the systems of information control are being perpetuated. How then, can we read this age-old manipulation, as it appears in ever more insidious forms?

Quietly hidden away behind more familiar exhibits such as Chairman Mao’s Little Red Book and the infamous Iraq War playing cards issued by the US Military, the curators have found space for an Occupy Wall Street poster. Emblazoned with the bold Occupy aphorisms, “Fight Back Worldwide: capitalism is the crisis” and “the 99 per cent have no borders; decolonize globally”, the poster’s protagonists emerge from radiant sunlight. At first glance, the Occupy Wall Street poster phenomenon seems to be illustrative of the particular fusion of bold graphic design and protest rhetoric in the age of social media activism. The curators are not giving away much either, merely observing the ways in which Occupy imagery subverts the iconography traditionally associated with the state. In doing so, Propaganda: Power and Persuasion misses out on telling the critical narrative of propaganda as it exists in the 21st century. Of this, more anon.

In many ways the most compelling argument of the exhibition is how it searches for a more neutral portrait of propaganda, scraping away the extreme negativity surrounding it. The origins of the term in papal text are documented here, in the literature produced by the Sacra Congregatio de Propaganda Fide (Congregation for the Propagation of the Faith), a committee founded in the 17th century by Pope Gregory XV to counter the Reformation. Within this singular argument lay the seeds of our wholly oppositional understanding of propaganda, and through both world wars the emotional charge of the word was reduced to pure deception. And yet the global history of propaganda has been far more complex. In China, ‘propaganda’ (xuanchuan) cannot be distinguished from the more innocuous ‘publicity’. Instead it is a legitimate mechanism for the Party’s construction of society. The question the exhibition poses is essentially: can you engage in rational dialogue with a mass audience? Is propaganda more than just persuasion dialogue, but rather a mechanism aiming to elicit action, in which the ‘truth’ is no longer the logical endpoint? In getting to grips with the very essence of propaganda, the Aldous Huxley quotation resonates through the exhibition chamber: “The propagandist is a man who canalises an already existing stream. In a land where there is no water he digs in vain.”

The sources upon which the curators draw on, from Josef Goebbels’ ‘Volksempfänger’ radios designed for Nazi broadcasts through to the iconic imagery of Mao kindling the flames of revolution in Anyuan in the autumn of 1921, are breathtaking in scope. At the exhibition’s heart are the Norman Rockwell posters The Four Freedoms, aimed at Americans buying war bonds in World War II by appealing to core familial and religious values. Above all, this exhibition excels in showcasing state propaganda, whether in the form of Boer War board games, Cold War imagery or even public health campaigns. Exploring themes of ‘nation, enemy and war’, the wash of propaganda reaches for increasing sophistication.  But nuance is looked for in the explorations of a ‘national branding’ project that was implicit in the 2012 Olympic Games in London, a side perhaps missed out when compared to the unambiguously aggressive glorification of the state that so thoroughly informed the previous 2008 Beijing Games, in which regulated spectacle celebrated ‘shengshi’, an age of prosperity.

While the exhibition may be aesthetically impressive, from the opening floor of projected viral imagery through to the close in which a wall forms a cascading screen of twitter streams reacting to the 2012 Olympic opening ceremony and Obama’s re-inauguration, by the end we are no closer to really grappling with propaganda today. In the age of social media, “everyone is a potential propagandist”, we are told. But what is constantly alluded to but never properly addressed is perhaps the untold story: the elision of systems of state propaganda, modes of dissent and the framework of advertising. In the wake of the Tiananmen protests, the Chinese Communist Party looked to the West for new sources of inspiration, and found it in Coca-Cola. By 1996, a Party textbook proclaimed that the soft drink brand was the example par excellence to be followed: “if you have a good image, any problem can be solved.”

The iconic Occupy Wall Street pamphleting, in its stylistic borrowings from the romantic well of Russian Revolutionary and Soviet propaganda, is the perfect evocation of how 21st century activism embodies all the trademark hallmarks of marketing. The French cultural theorist Jean Baudrillard wrote of this process in his 1981 Simulacra and Simulation: “The whole script of advertising and propaganda comes from the October Revolution and the market crash of 1929”. Baudrillard went on to observe that “both languages of the masses, issuing from the mass production of ideas, or commodities, their registers, separate at first, progressively converge. Propaganda becomes the marketing and merchandising of idea-forces, of political men and parties with their ‘trademark image’.” The Occupy poster is the epitome of this convergence of the worlds of advertising and activism.

In one of the many video portraits scattered across the exhibition space, the journalist John Pilger recalls a Czech dissident telling him during the Cold War: “You believe everything you see on the TV or read on the papers, but we’ve learnt to read between the lines.” Deploying everything from money to stamps and charting the shift from print to social media, Propaganda: Power and Persuasion offers a powerful insight into state influence and the flows of information that fashioned the 20th century political landscape. With Nazi propaganda nestled next to Britain’s own war campaign imagery, the exhibition never shys away from foregrounding the monsterization techniques behind audience appeal. Its co-curator David Welch argues that the danger only lies in a monopoly of propaganda, as seen in totalitarian states. But the sorry truth is that we can no longer afford to make political and commercial distinctions in propaganda today, when faced with a real loss of meaning, reading between the lines becomes all too urgent.

The White-Haired Girl. A Chinese film poster from 1950. Image: British Library.

En Liang Khong is an arts writer and cellist.

Follow on twitter @en_khong

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Celluloid Dreams: are film scores the next area of serious musical scholarship?

John Wilson has little time for people who don't see the genius at work in so-called "light music".

When John Wilson walks out on to the stage at the Royal Albert Hall in London, there is a roar from the audience that would be more fitting in a football stadium. Before he even steps on to the conductor’s podium, people whistle and cheer, thumping and clapping. The members of his orchestra grin as he turns to acknowledge the applause. Many soloists reaching the end of a triumphant concerto performance receive less ecstatic praise. Even if you had never heard of Wilson before, the rock-star reception would tip you off that you were about to hear something special.

There is a moment of silence as Wilson holds the whole hall, audience and orchestra alike, in stasis, his baton raised expectantly. Then it slices down and the orchestra bursts into a tightly controlled mass of sound, complete with swirling strings and blowsy brass. You are instantly transported: this is the music to which Fred Astaire and Ginger Rogers danced, the music of George Gershwin, Cole Porter, Irving Berlin, which reverberated around the cauldron of creativity that was Hollywood of the early 20th century, when composers were as sought after as film directors.

Wilson’s shows are tremendously popular. Since he presented the MGM musicals programme at the Proms in 2009, which was watched by 3.5 million people on TV and is still selling on DVD, his concerts have been among the first to sell out in every Proms season. There are international tours and popular CDs, too. But a great deal of behind-the-scenes work goes into bringing this music – much of which had been lost to history – back to life. There are familiar tunes among the complex arrangements that he and his orchestra play, to be sure, but the music sounds fresher and sharper than it ever does on old records or in movies. Whether you’re a film fan or not, you will find something about the irrepressible energy of these tunes that lifts the spirits.

Sitting in an armchair in the conductor’s room beneath the Henry Wood Hall in south London, Wilson looks anything but energetic. “Excuse my yawning, but I’ve been up since three o’clock this morning,” he says. This is a short break in a hectic rehearsal schedule, as he puts his orchestra through its paces in the lead-up to its appearance at the 2016 Proms. Watching him at work before we sat down to talk, I saw a conductor who was far from sluggish. Bobbing on the balls of his feet, he pushed his players to consider every detail of their sound, often stopping the musicians to adjust the tone of a single note or phrase. At times, his whole body was tense with the effort of communicating the tone he required.

The programme that Wilson and his orchestra are obsessing over at the moment is a celebration of George and Ira Gershwin, the American songwriting partnership that produced such immortal songs as “I Got Rhythm”, “’S Wonderful” and “Funny Face”, as well as the 1934 opera Porgy and Bess. Though it might all sound effortless when everyone finally appears in white tie, huge amounts of preparation go into a John Wilson concert and they start long before the orchestra begins to rehearse.

“Coming up with the idea is the first step,” he says. “Then you put a programme together, which takes a great deal of time and thought and revision. You can go through 40 drafts until you get it right. I was still fiddling with the running order two weeks ago. It’s like a three-dimensional game of chess – one thing changes and the whole lot comes down.”

Wilson, 44, who also conducts the more conventional classical repertoire, says that his interest in so-called light music came early on. “When you’re a kid, you don’t know that you shouldn’t like the Beatles, or you shouldn’t like Fred Astaire, or whatever,” he says. “You just like anything that’s good. So I grew up loving Beethoven and Brahms and Ravel and Frank Sinatra and the Beatles.” At home in Gateshead – he still has the Geordie accent – the only music in the house was “what was on the radio and telly”, and the young boy acquired his taste from what he encountered playing with local brass bands and amateur orchestras.

He had the opposite of the hothoused, pressured childhood that we often associate with professional musicians. “Mine were just nice, lovely, normal parents! As long as I wore clean underwear and finished my tea, then they were happy,” he recalls. “I was never forced into doing music. My parents used to have to sometimes say, ‘Look, you’ve played the piano enough today; go out and get some fresh air’ – things like that.” Indeed, he received barely any formal musical education until he went to the Royal College of Music at the age of 18, after doing his A-levels at Newcastle College.

The title of the concert he conducted at this year’s Proms was “George and Ira Gershwin Rediscovered”, which hints at the full scale of Wilson’s work. Not only does he select his music from the surviving repertoire of 20th-century Hollywood: in many cases, he unearths scores that weren’t considered worth keeping at the time and resurrects the music into a playable state. At times, there is no written trace at all and he must reconstruct a score by ear from a ­recording or the soundtrack of a film.

For most other musicians, even experts, it would be an impossible task. Wilson smiles ruefully when I ask how he goes about it. “There are 18 pieces in this concert. Only six of them exist in full scores. So you track down whatever materials survive, whether they be piano or conductors’ scores or recordings, and then my colleagues and I – there are four of us – sit down with the scores.” There is no hard and fast rule for how to do this kind of reconstruction, he says, as it depends entirely on what there is left to work with. “It’s like putting together a jigsaw, or a kind of archaeology. You find whatever bits you can get your hands on. But the recording is always the final word: that’s the ur-text. That is what you aim to replicate, because that represents the composer’s and lyricist’s final thoughts.” There is a purpose to all this effort that goes beyond putting on a great show, though that is a big part of why Wilson does it. “I just want everyone to leave with the thrill of having experienced the sound of a live orchestra,” he says earnestly. “I tell the orchestra, ‘Never lose sight of the fact that people have bought tickets, left the house, got on the bus/Tube, come to the concert. Give them their money’s worth. Play every last quaver with your lifeblood.’”

Besides holding to a commitment to entertain, Wilson believes there is an academic justification for the music. “These composers were working with expert ­arrangers, players and singers . . . It’s a wonderful period of music. I think it’s the next major area of serious musical scholarship.”

These compositions sit in a strange, in-between place. Classical purists deride them as “light” and thus not worthy of attention, while jazz diehards find the catchy syncopations tame and conventional. But he has little time for anyone who doesn’t recognise the genius at work here. “They’re art songs, is what they are. The songs of Gershwin and Porter and [Jerome] Kern are as important to their period as the songs of Schubert . . . People who are sniffy about this material don’t really know it, as far as I’m concerned, because I’ve never met a musician of any worth who’s sniffy about this.

Selecting the right performers is another way in which Wilson ensures that his rediscovered scores will get the best possible presentation. He formed the John Wilson Orchestra in 1994, while he was still studying at the Royal College of Music, with the intention of imitating the old Hollywood studio orchestras that originally performed this repertoire. Many of the players he works with are stars of other European orchestras – in a sense, it is a supergroup. The ensemble looks a bit like a symphony orchestra with a big band nestled in the middle – saxophones next to French horns and a drum kit in the centre. The right string sound, in particular, is essential.

At the rehearsal for the Gershwin programme, I heard Wilson describing to the first violins exactly what he wanted: “Give me the hottest sound you’ve made since your first concerto at college.” Rather than the blended tone that much of the classical repertoire calls for, this music demands throbbing, emotive, swooping strings. Or, as Wilson put it: “Use so much vibrato that people’s family photos will shuffle across the top of their TVs and fall off.”

His conducting work spans much more than his Hollywood musical reconstruction projects. Wilson is a principal conductor with the Royal Northern Sinfonia and has performed or recorded with most of the major ensembles in Britain. And his great passion is for English music: the romanticism of Elgar, Vaughan Williams and Delius needs advocates, too, he says. He insists that these two strands of his career are of equivalent importance. “I make no separation between my activities conducting classical music and [film scores]. They’re just all different rooms in the same house.” 

The John Wilson Orchestra’s “Gershwin in Hollywood” (Warner Classics) is out now

Caroline Crampton is assistant editor of the New Statesman.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser