Picture Book of the Week: Punk – Chaos to Couture

How D I Y went high fashion.

The story goes that Malcolm McLaren plucked John Lydon off the street to audition for his new band after seeing him strut past in a Pink Floyd t-shirt, defaced with a scrawling “I hate”. It was 1975 and that band later became the Sex Pistols.

For 40 years, punk and fashion have been as inseparable as two strips of Velcro - each goading the other towards a more vibrant and more urgent vision of itself. When punk spoke anger, it spoke in speared belts, torn denim and heavy boots. Simultaneously safety pins, badges, flags and black leather earned new identities on the backs of disgruntled youths.

Fashion clung to punk's sweaty chest and devoured its energy. The punk look became a fantastical assemblage of noise, attitude, working-classness, crisis and resistance. In Britain, as Dick Hebdige asserts in his 1979 work Subculture and the Meaning of Style, the movement's “decisive break” with its “parent culture” made fashion a powerful shorthand for belief in punk ethos. “The punk ensembles," he writes, “did not so much magically resolve experienced contradictions as represent the experience of contradiction itself in the form of visual puns (bondage, the ripped tee-shirt etc)… the sensibility which punk style embodied was essentially dislocated, ironic and self aware.”

Punk’s appropriation by mainstream fashion has been ravenous and total. New York’s Metropolitan Museum of Art last week launched Punk: Chaos to Couture, an exhibition counting Anna Wintour and Beyoncé as honorary chairs and which opened on the eve of the museum’s annual costume gala.

One hundred men’s and womenswear designers – John Galliano, Alexander McQueen, Miuccia Prada, Karl Lagerfeld and Dolce & Gabanna, to name a few – exhibit collections which “extend the visual language of punk”, carrying on from looks established by punk heroes like Blondie, Sid Vicious, Richard Hell, Patti Smith and Vivienne Westwood. Influential garments from the mid-1970s will also be on display.

A book of the same name by curator Andrew Bolton accompanies the show, with an introduction by Jon Savage and prefaces from Richard Hell and John “Johnny Rotten” Lydon (The Metropolitan Museum of Art, £30). In his introduction, Bolton says that the focus of the exhibition is on punk as “aesthetic” rather than “attitude” – how has haute couture borrowed from punk’s D I Y manifesto?

Acknowledging the inherent contradictions of "do-it-yourself" designer clothing (I imagine it would be tricky to whip up a Versace gown in one’s Brixton squat), Bolton says: “Although punk’s democracy stands in opposition to fashion’s autocracy, designers continue to appropriate punk’s aesthetic vocabulary to capture its youthful rebelliousness.” Some have cringed at the juxtaposition (“A tough, mythical New York punk wouldn’t see herself here,” wrote Sasha Frere-Jones in the New Yorker) and Chaos to Couture will undoubtedly take fire from punk purists. Though it's worth noting, perhaps, that haute couture was historically defined by the "custom fit". And punk fashion was nothing if not personalised. 

Punk: Chaos to Couture is on at the Metropolitan Museum of Art in New York from 9 May to 14 August.

 

(John Lydon, 1976. Courtesy of The Metropolitan Museum of Art, Photograph by Richard Young/Rex USA)

 

(Jordan, 1977. Courtesy of The Metropolitan Museum of Art, Photograph from Rex USA)

 

(Richard Hell, late 1970s. Courtesy of The Metropolitan Museum of Art, Photograph © Kate Simon)

 

(Karl Lagerfeld, Vogue, March 2011. Courtesy of The Metropolitan Museum of Art, Photograph by David Sims)

 

(Rodarte, Vogue, July 2008. Courtesy of The Metropolitan Museum of Art, Photograph by David Sims)

 

(Hussein Chalayan, spring/summer 2003. Dazed and Confused, March 2003, Photograph by Eric Nehr)

All images courtesy of The Metropolitan Museum of Art.

Karl Lagerfeld for House of Chanel, Vogue, March 2011. Photo by David Sims.

Charlotte Simmonds is a writer and blogger living in London. She was formerly an editorial assistant at the New Statesman. You can follow her on Twitter @thesmallgalleon.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser