Reviewed: The Maybe by Tilda Swinton

A fabulous send-up of our obsession with celebrity

Tilda Swinton first performed The Maybe in 1995 in collaboration with artist Cornelia Parker. For seven consecutive days, the actress slept on a white mattress inside a raised glass box at London’s Serpentine Gallery. Visitors were forced into a situation of involuntary voyeurism, as the artists issued no press release and the gallery withheld information about the installation. Unsuspecting members of the public happened upon the slumbering actress purely by chance. It was a startling installation that garnered a mixed reaction, but its impact remained firmly within the parameters of the art world.

Almost thirteen years later, Swinton has decided to revive it. The actress set-up in the lobby of New York’s Museum of Modern Art on Saturday 23rd March, forcing unsuspecting visitors to enact a kind of voyeurism as she lay there seemingly unaware of their presence. But unlike 1995, this wave of surprised visitors had Twitter. After a barrage of photos and messages were posted onto the site, blogger website The Gothamist quickly published a post on the sleeping actress, in turn sparking a wave of both national and international press coverage.

In a statement given to the Guardian, the MoMA explains that Swinton will be “popping up” in the museum at random times throughout the year. “An integral part of The Maybe's incarnation at MoMA in 2013 is that there is no published schedule for its appearance, no artist's statement released, no museum statement beyond this brief context, no public profile or image issued. Those who find it chance upon it for themselves, live and in real – shared – time: now we see it, now we don't.”

The skeptic in me applauds Swinton’s sense of timing. On 20th March, the actress gave a speech at the ferociously popular opening of the V&A’s David Bowie exhibition, and now she’s starring in an installation at a world-renowned gallery. It can only serve to benefit her reputation as an eccentric actress-come-artist. Meanwhile, The Maybe became a trending topic on Twitter, initiated a surge in visitors to the gallery and a huge amount of press coverage on both sides of the Atlantic – the MoMA must be pleased.

However, move beyond initial skepticism and Swinton’s installation reveals a deeper resonance. The Maybe dissects our obsession with celebrity. It constructs a scenario that encourages the public to gawk, to gossip, to scrutinise a famous actress as she sleeps.

One of the major components of the piece is that no one knows when or where it will be shown. When the installation was originally performed in 1995, all reactions were published posthumously. But thirteen years on, Twitter has facilitated a kind of real-time man-hunt. Buzzfeed, the famous social-network amalgamator, is live-tweeting from the museum. And every art blog and website has posted a Swinton-related story, eager to show how up-to-date they are.

The Maybe’s genius lies in its timing. Staging a revival of the installation after the advent of Twitter reveals the extent of our obsession with celebrity, as the social-network has undoubtedly contributed to global conversations, allowing and encouraging debate on art and celebrity. In this case, it has offered a steady stream of opportunities for people across the world to catch a glimpse of a real-life sleeping beauty.

When asleep, the body is at its most relaxed. We are at our most vulnerable. Under any other circumstances, it would be socially unacceptable to stare and discuss a sleeping woman. But in constructing the scenario inside a gallery, The Maybe not only allows, but encourages the public to enact that desire; only this time you must do it openly, collectively.

Photos of the installation show Swinton surrounded by people willing her to open her eyes. Standing in front of the glass, smartphone in hand, they document her slumber as if she were a rare species of bird. Like a specimen displayed in an anatomical exhibition, Swinton offers herself up for scrutiny. And we took the bait and ran with it.

Initiating voyeurism is at the heart of The Maybe. Its entire construct relies on Swinton as a recognisable face, but its resonance moves beyond this initial reaction, to one of obsession, of fascination and curiosity. She does nothing but sleep. She gives away nothing of herself, other than her physical appearance. But we're lapping it up. Search Twitter and you’ll find comments on anything from her hair to the position of her body. If it had been another, non-famous, woman lying in the MoMa it wouldn’t have caused such a furor. But The Maybe is all about creating a reaction – the installation is merely the initiator, the instigator, of a wider chain of events that ultimately reveal the vacuity of our obsession with celebrity.

Tilda Swinton sleeps in a glass box as part of an exhibition called 'The Maybe' at the Serpentine Gallery 04 September 1995 in London. Photo: Andrew Winning/AFP/Getty Images
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The radio station where the loyal listeners are chickens

Emma Hills, the head chicken trainer at Giffords Circus, knows what gets them clucking.

“The music is for the chickens, because of course on the night the music is very loud, and so it needs to be a part of their environment from the very start.” Emma Hills, the head chicken trainer at Giffords Circus, is standing in the sawdusty ring under a big top in a field outside Stroud as several rare-breed chickens wander freely around boxes and down ramps. They are the comic stars of the summer 2017 show, and Emma is coaxing them to walk insouciantly around the ring while she plays the early-morning show on Radio 1.

It’s the chickens’ favourite station. There seems to be something about its longueurs, combined with the playlist, that gets them going – if that’s the word. They really do respond to the voices and songs. “It’s a bit painful, training,” Emma observes, as she moves a little tray of worms into position as a lure. “It’s a bit like watching paint dry sometimes. It’s all about repetition.”

Beyond the big top, a valley folds into limestone hills covered in wild parsley and the beginnings of elderblossom. Over the radio, Adele Roberts (weekdays, from 4am) hails her listeners countrywide. “Hello to Denzel, the happy trucker going north on the M6. And van driver Niki on the way from Norwich to Coventry, delivering all the things.” Pecking and quivering, the chickens are rather elegant, each with its fluffy, caramel-coloured legs and explosive feather bouffant, like a hat Elizabeth Taylor might have worn on her way to Gstaad in the 1970s.

Despite a spell of ennui during the new Harry Styles single, enthusiasm resumes as Adele bids “hello to Simon from Bournemouth on the M3 – he’s on his way to Stevenage delivering meat”. I don’t imagine Radio 1 could hope for a better review: to these pretty creatures, its spiel is as thrilling as opening night at the circus. Greasepaint, swags of velvet, acrobats limbering up with their proud, ironic grace. Gasps from beholders rippling wonder across the stalls.

Emma muses that her pupils learn fast. Like camels, a chicken never forgets.

“I’ve actually given up eating them,” she admits. “Last year I had only two weeks to train and it was like, ‘If they pull this off I won’t eat chicken ever again.’ And they did. So I didn’t.” 

Antonia Quirke is an author and journalist. She is a presenter on The Film Programme and Pick of the Week (Radio 4) and Film 2015 and The One Show (BBC 1). She writes a column on radio for the New Statesman.

This article first appeared in the 25 May 2017 issue of the New Statesman, Why Islamic State targets Britain

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