Power to the crafts

What happens when craftivism meets spirituality?

Browsing and navigating my way through the colourful and diverse independent zines stalls showcased at the annual "Publish and Be Damned" event, I find myself drawn to a stall draped in handmade patchwork bunting. The stall is being manned by three women - one is wearing a huge knitted blue jumper with a grinning cat on it, one is in a studded denim jacket, and one is wearing a floral print hijab – and they are selling a small handcrafted zine called OOMK – One of My Kind. In tough economic circumstances, it’s inspirational enough that people are setting up very niche creative publications that they care about passionately, but these women are the only visibly ones from an ethnic minority in the hall - and happen to be muslim illustrators too.

Sofia Niazi, who is of Pakistani origin, tells me that she feels strongly about visual communication and that she founded the zine, alongside Rose Nordin and Sabba Khan, as she felt there was a noticeable gap in the market. “Articulating yourself visually is something that has been lacking in the muslim community,” she explains, “sometimes the arts isn’t encouraged, even though it influences us so much in the way we understand things and join the dots, and there aren't many muslims going to art schools. It’s frustrating when your voice isn’t heard, so we thought we’d do something about it, and create a friendly space where alternative talent can be appreciated and showcased.”

The zine has a folksy feel and is a highly eclectic visual feast, reflecting their mixed and interweaving heritage, with the aim to celebrate “the imaginations, creativity and spirituality of women.” I’m struck by the fact that it is inclusive, with 25 women contributors – writers and artists – all from different backgrounds, dipping into both ethereal and political realms in the issues they tackle. The theme of this issue is fabric, and explores the appreciation and struggle women have with material. Instead of finding glamorous Hollywood actresses that you’ll find in glossy magazines, there is a striking illustrated tribute to Malala Yousafzai, who was shot in the head by Taliban gunmen as she walked to school. Artist Ceri May writes about expression using wool and felt, there is a sketch of human rights lawyer Gareth Peirce, and a cut out poster of harem pants with the caption: “Elastic revolution. Escape the fat race. One size fits all.”

Underpinning this publication is the ethos of “craftivism”. I had never heard of this before, but it is a concept coined in 2003 by Betsy Greer, and she explains that it is a term that defines the intersection of “craft” and “activism”. It’s a movement that defies second-wave feminists by reclaiming traditionally feminised and domestic activities – sewing and knitting - that have historically been marginalised and undervalued, which is turned on its head and used instead as a means to make a stand and raise awareness of a cause. The juxtaposition of the comfort of craft with a bold political image is powerful, and far more accessible, and arguably, more effective than any political pamphlet could be. The artist Hannah Habibi writes in her essay in the magazine how she uses “stictching as a weapon of resistance” against gender constraints.

Of course, this isn’t something new. You can always spot a highly creative handmade banner at a demonstration, which guarantees a smile. Barbara Kruger in the 70s and 80s crocheted, sewed, painted and most famously juxtaposed photograph montages with bold text to criticise sexism and challenge concepts of power. Yet sometimes, there is the perception that art is exclusive and ethnocentric. The perception that that there is a monopoly over creative expression, or the negative notion that channeling your voice through art is worthless, need to be broken. Which is why I find publications like OOMK and projects by young women like Sofia, Rose and Sabba particularly exciting, and hopefully small efforts like this will inspire and make art more accessible and open to new audiences.  

Rose Nordin sells copies of the inaugural issue of OOMK (Photo: Aisha Gani)
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Harry Styles: What can three blank Instagram posts tell us about music promotion?

Do the One Direction star’s latest posts tell us about the future of music promotion in the social media age - or take us back to a bygone era?

Yesterday, Harry Styles posted three identical, captionless blank images to Instagram. He offered no explanation on any other social network, and left no clue via location serves or tagged accounts as to what the pictures might mean. There was nothing about any of the individual images that suggested they might have significance beyond their surface existence.

And, predictably, they brought in over a million likes – and thousands of Styles fans decoding them with the forensic dedication of the cast of Silent Witness.

Of course, the Instagrams are deliberately provocative in their vagueness. They reminded me of Robert Rauschenberg’s three-panelled White Painting (1951), or Robert Ryman’s Untitled, three square blank canvases that hang in the Pompidou Centre. The composer John Cage claimed that the significance of Rauschenberg’s White Paintings lay in their status as receptive surfaces that respond to the world around them. The significance of Styles’s Instagrams arguably, too, only gain cultural relevance as his audience engages with them.

So what did fans make of the cryptic posts? Some posited a modelling career announcement would follow, others theorised that it was a nod to a Taylor Swift song “Blank Space”, and that the former couple would soon confirm they were back together. Still more thought this suggested an oncoming solo album launch.

You can understand why a solo album launch would be on the tip of most fans’ tongues. Instagram has become a popular platform for the cryptic musical announcement — In April, Beyoncé teased Lemonade’s world premiere with a short Instagram video – keeping her face, and the significance behind the title Lemonade, hidden.

Creating a void is often seen as the ultimate way to tease fans and whet appetites. In June last year, The 1975 temporarily deleted their Instagram, a key platform in building the band’s grungy, black and white brand, in the lead up to the announcement of their second album, which involved a shift in aesthetic to pastel pinks and bright neons.

The Weekend wiped his, too, just last week – ahead of the release of his new single “Starboy”. Blank Instagrams are popular across the network. Jaden Smith has posted hundreds of them, seemingly with no wider philosophical point behind them, though he did tweet in April last year, “Instagram Is A BlackHole Of Time And Energy.”

The motive behind Harry’s blank posts perhaps seems somewhat anticlimactic – an interview with magazine Another Man, and three covers, with three different hairstyles, to go along with it. But presumably the interview coincides with the promotion of something new – hopefully, something other than his new film Dunkirk and the latest update on his beloved tresses. In fact, those blank Instagrams could lead to a surprisingly traditional form of celebrity announcement – one that surfaces to the world via the print press.

Anna Leszkiewicz is a pop culture writer at the New Statesman.