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Power to the crafts

What happens when craftivism meets spirituality?

Rose Nordin sells copies of the inaugural issue of OOMK (Photo: Aisha Gani)

Browsing and navigating my way through the colourful and diverse independent zines stalls showcased at the annual "Publish and Be Damned" event, I find myself drawn to a stall draped in handmade patchwork bunting. The stall is being manned by three women - one is wearing a huge knitted blue jumper with a grinning cat on it, one is in a studded denim jacket, and one is wearing a floral print hijab – and they are selling a small handcrafted zine called OOMK – One of My Kind. In tough economic circumstances, it’s inspirational enough that people are setting up very niche creative publications that they care about passionately, but these women are the only visibly ones from an ethnic minority in the hall - and happen to be muslim illustrators too.

Sofia Niazi, who is of Pakistani origin, tells me that she feels strongly about visual communication and that she founded the zine, alongside Rose Nordin and Sabba Khan, as she felt there was a noticeable gap in the market. “Articulating yourself visually is something that has been lacking in the muslim community,” she explains, “sometimes the arts isn’t encouraged, even though it influences us so much in the way we understand things and join the dots, and there aren't many muslims going to art schools. It’s frustrating when your voice isn’t heard, so we thought we’d do something about it, and create a friendly space where alternative talent can be appreciated and showcased.”

The zine has a folksy feel and is a highly eclectic visual feast, reflecting their mixed and interweaving heritage, with the aim to celebrate “the imaginations, creativity and spirituality of women.” I’m struck by the fact that it is inclusive, with 25 women contributors – writers and artists – all from different backgrounds, dipping into both ethereal and political realms in the issues they tackle. The theme of this issue is fabric, and explores the appreciation and struggle women have with material. Instead of finding glamorous Hollywood actresses that you’ll find in glossy magazines, there is a striking illustrated tribute to Malala Yousafzai, who was shot in the head by Taliban gunmen as she walked to school. Artist Ceri May writes about expression using wool and felt, there is a sketch of human rights lawyer Gareth Peirce, and a cut out poster of harem pants with the caption: “Elastic revolution. Escape the fat race. One size fits all.”

Underpinning this publication is the ethos of “craftivism”. I had never heard of this before, but it is a concept coined in 2003 by Betsy Greer, and she explains that it is a term that defines the intersection of “craft” and “activism”. It’s a movement that defies second-wave feminists by reclaiming traditionally feminised and domestic activities – sewing and knitting - that have historically been marginalised and undervalued, which is turned on its head and used instead as a means to make a stand and raise awareness of a cause. The juxtaposition of the comfort of craft with a bold political image is powerful, and far more accessible, and arguably, more effective than any political pamphlet could be. The artist Hannah Habibi writes in her essay in the magazine how she uses “stictching as a weapon of resistance” against gender constraints.

Of course, this isn’t something new. You can always spot a highly creative handmade banner at a demonstration, which guarantees a smile. Barbara Kruger in the 70s and 80s crocheted, sewed, painted and most famously juxtaposed photograph montages with bold text to criticise sexism and challenge concepts of power. Yet sometimes, there is the perception that art is exclusive and ethnocentric. The perception that that there is a monopoly over creative expression, or the negative notion that channeling your voice through art is worthless, need to be broken. Which is why I find publications like OOMK and projects by young women like Sofia, Rose and Sabba particularly exciting, and hopefully small efforts like this will inspire and make art more accessible and open to new audiences.