Picture Book of the Week: Yes to a Rosy Future

Bashar al-Assad's last campaign.

“His portraits are everywhere: gas stations, bus stops, supermarkets, restaurants. On top of posters that are faded, sometimes torn, new portraits are added. Whatever their size, whether a publicity handout or a tarp covering the side of a building, they are omnipresent and picture a calm, imposing leader.”

These words, written by Christian Brändle – director of the Zurich Design Museum – in his afterward to Yes to a Rosy Future, (Trolley, £12.99) encapsulate the eerie magnetism of Nicolas Righetti’s latest photo book: a series taken during the Syrian dictator Bashar al-Assad’s last presidential campaign. Righetti left Beruit during the 2007 Lebanese conflict, taking shelter in Syria in time for the controversial May elections that saw al-Assad re-elected Head of State with a reported 97 percent of the vote. “These enormous and ubiquitous portraits were a tradition started by Bashar al-Assad’s father, Hafez, who ran Syria from 1970 to 2000”; states the book’s introduction. “The son’s ascendancy was initially marked by a notable decline of the personality cult as well as hope for a more open, democratic society.” 

Righetti’s pictures of pre-election personality propaganda, each accompanied by statements from the President’s official speeches (“I will remain the Syrian people’s benevolent son”) are a poignant lament for the “sad turnaround” of Assad’s leadership and a return to the “coercive traditions of the old Ba’ath party”. Righetti is no stranger to dictatorship, having completed previous project in North Korea and Turkmenistan.

“Such portraits allow a sovereign to be everywhere on his territory,” concludes Brändle: “A portrait makes one see and feel a set of intentions.... background, text and clothes are part of a calculated construction.”

Political iconography is inherently a facade, and after two years of brutal civil war such cheery, paternal warmth rings ever more false against a backdrop of suffering. These “photographic sculptures” are being torn down. 

***

All photographs courtesy and property of Nicolas Righetti/Trolley Books

Words: Charlotte Simmonds 

"Yes to a rosy future" was the government slogan behind al-Assad's 2007 campaign. (Photo: Nicholas Righetti/Trolley Books)
Show Hide image

SRSLY #52: New Blood / Absolutely Fabulous / Bewitched

On the pop culture podcast this week: Anthony Horowitz police procedural New Blood, the Absolutely Fabulous movie and the 2005 film Bewitched by Nora Ephron.

This is SRSLY, the pop culture podcast from the New Statesman. Here, you can find links to all the things we talk about in the show as well as a bit more detail about who we are and where else you can find us online.

Listen using the player below...

...or subscribe in iTunes. We’re also on StitcherRSS and SoundCloud – but if you use a podcast app that we’re not appearing in, let us know.

SRSLY is usually hosted by Caroline Crampton and Anna Leszkiewicz, the NS’s web editor and editorial assistant. We’re on Twitter as @c_crampton and @annaleszkie, where between us we post a heady mixture of Serious Journalism, excellent gifs and regularly ask questions J K Rowling needs to answer.

The Links

New Blood

Anna on the show's pitch-perfect portrayal of millennial life in London.

Huw Fullerton on New Blood's obsession with property.

Absolutely Fabulous

The trailer for the movie.

An interesting take on the way the show and now the film charts the evolution of celebrity.

Bewitched

The trailer.

An example of the universally negative critical reaction to the film.

 

For next time

Caroline is reading Ask Polly columns, like this one.

If you’d like to talk to us about the podcast or make a suggestion for something we should read or cover, you can email srslypod[at]gmail.com.

You can also find us on Twitter @srslypod, or send us your thoughts on tumblr here. If you like the podcast, we’d love you to leave a review on iTunes - this helps other people come across it.

We love reading out your emails. If you have thoughts you want to share on anything we’ve discussed, or questions you want to ask us, please email us on srslypod[at]gmail.com, or @ us on Twitter @srslypod, or get in touch via tumblr here. We also have Facebook now.

Our theme music is “Guatemala - Panama March” (by Heftone Banjo Orchestra), licensed under Creative Commons. 

See you next week!

PS If you missed #51, check it out here.