Apple iPad and the press

Will the tablet, now in its third incarnation, be the death of print journalism?

 

The take home message from Wednesday’s Press Gazette conference News on the Move was that print journalism really is done for. And as Apple geared up to release its latest model, everyone agreed that it’s mostly the iPad’s fault.

The problem is that the niche printed news used to fill (on our knees on the train, on our laps on the sofa, in our hands while queuing for a coffee) – is no longer there. We can check our phones for news while waiting at Starbucks, our PCs at work and at home, and our Apple iPads at any point in between when we happen to be sitting down.  The space for paper is, well, not even paper thin.

Printed content had, for a while, a privileged position – the sofa.  From the sofa, before the iPad, people were restricted to magazines, papers, and TV. To access other types of media, you had to go and sit at the PC, or find a table for your laptop (a misnomer, as one speaker noted – the iPad is the real laptop). Not so now.

Before going on we should note that other tablets are really not worth talking about. As one speaker put it, “the only reason you have an Android tablet is if your Granny gets confused in the shop”.  According to research firm Forrester, Apple has 73 per cent of the tablet market, and no Android tablet maker has more than a 5 per cent share against it. There is no "tablet market", it turns out – only an iPad market.

The iPad market, then, is really levelling the playing field in terms of journalistic content. Access is not restricted by medium any more, and this is reflected in the ever-tumbling print sales.

The iPad may have left journalism broken, but like a bullied younger sibling it is still trailing around after its tormentors, wanting to join in.

At the Press Gazette conference, much was made of the various spikes in web traffic for news sites via the different media, and these might be monetised.

A quick breakdown:

6am – 9am: "Commuting Spike": increased traffic on phones on the way in to work.

9am – 10am: A “web spike” as PCs are checked for news.

12pm – 2pm: Spike as iPads used over lunch.

6pm: A further web spike as workers take a final look at the news before heading home.

10pm – 12pm: iPads checked again for news before (or - they speculated - in) bed.

The trouble, though, is that profits made online are unlikely make up for the losses in print sales. According to Pew, the journalism research centre, news organisations lose $7 for every $1 gained when a customer moves their subscription from print to digital.  Still, news organisations hope to find a way to adapt. Models vary - but none seems to have struck gold yet.

One interesting departure from the usual model is the FT. They have dropped the Apple app, and instead have an HTML5 app. Their reasoning? Apple take a 30 per cent cut, which the FT can now avoid, and the HTML5 app can be used on android - which may be negligible on tablets – but becomes significant on phones.

But perhaps it’s a waste of time chasing consumers from one device to the next.

FT.com managing director Rob Grimshaw said:  “Our policy is not to second guess the consumer. Consumers hop from one device to another. The key is to have one login and one password, which will get you to our content from any device.”

And perhaps a considered burial of heads in sand is the way to go. If there's one thing everyone could agree on, it's that we have no idea what terrifying digital contraption will be released next.

 

No reason not to use an iPad, Getty images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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Watch Ian Paisley Jr thank Martin McGuinness for partnership that "saved lives"

The son of Ian Paisley said he "humbly" thanked the man who was both his father's enemy, and then friend. 

Northern Irish politics started 2017 at a low point. The First Minister, the Democratic Unionist Arlene Foster, is embroiled in scandal - so much so that her deputy, Sinn Féin's Martin McGuinness, resigned. Then McGuinness confirmed speculation that he was suffering from a serious illness, and would be resigning from frontline politics altogether. 

But as Ian Paisley Jr, the son of the Democratic Unionist founder Ian Paisley and a DUP politician himself, made clear, it is still possible to rise above the fray.

Paisley Sr, a firebrand Protestant preacher, opposed the Good Friday Agreement, but subsequently worked in partnership with his old nemesis, McGuinness, who himself was a former member of the IRA. Amazingly, they got on so well they were nicknamed "The Chuckle Brothers". When Paisley Sr died, McGuinness wrote that he had "lost a friend".

Speaking after McGuinness announced his retirement, Paisley Jr wished him good health, and then continued: 

"The second thing I'm going to say is thank you. I think it's important that we actually do reflect on the fact we would not be where we are in Northern Ireland in terms of having stability, peace and the opportunity to rebuild our country, if it hadn't been for the work he did put in, especially with my father at the beginning of this long journey.

"And I'm going to acknowledge the fact perhaps if we got back to some of that foundation work of building a proper relationship and recognising what partnership actually means, then we can get out of the mess we're currently in."

Questioned on whether other unionists "dont really get it", Paisley Jr retorted that it was time to move on: "Can we please get over that. Everyone out there has got over it. We as the political leaders have to demonstrate by our actions, by our words, and by our talk that we're over that."

He said he was thanking McGuinness "humbly" in recognition of "the remarkable journey" he had been on. The partnership government had "not only saved lives, but has made lives of countless people in Northern Ireland better", he said. 

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.