Apple iPad and the press

Will the tablet, now in its third incarnation, be the death of print journalism?

 

The take home message from Wednesday’s Press Gazette conference News on the Move was that print journalism really is done for. And as Apple geared up to release its latest model, everyone agreed that it’s mostly the iPad’s fault.

The problem is that the niche printed news used to fill (on our knees on the train, on our laps on the sofa, in our hands while queuing for a coffee) – is no longer there. We can check our phones for news while waiting at Starbucks, our PCs at work and at home, and our Apple iPads at any point in between when we happen to be sitting down.  The space for paper is, well, not even paper thin.

Printed content had, for a while, a privileged position – the sofa.  From the sofa, before the iPad, people were restricted to magazines, papers, and TV. To access other types of media, you had to go and sit at the PC, or find a table for your laptop (a misnomer, as one speaker noted – the iPad is the real laptop). Not so now.

Before going on we should note that other tablets are really not worth talking about. As one speaker put it, “the only reason you have an Android tablet is if your Granny gets confused in the shop”.  According to research firm Forrester, Apple has 73 per cent of the tablet market, and no Android tablet maker has more than a 5 per cent share against it. There is no "tablet market", it turns out – only an iPad market.

The iPad market, then, is really levelling the playing field in terms of journalistic content. Access is not restricted by medium any more, and this is reflected in the ever-tumbling print sales.

The iPad may have left journalism broken, but like a bullied younger sibling it is still trailing around after its tormentors, wanting to join in.

At the Press Gazette conference, much was made of the various spikes in web traffic for news sites via the different media, and these might be monetised.

A quick breakdown:

6am – 9am: "Commuting Spike": increased traffic on phones on the way in to work.

9am – 10am: A “web spike” as PCs are checked for news.

12pm – 2pm: Spike as iPads used over lunch.

6pm: A further web spike as workers take a final look at the news before heading home.

10pm – 12pm: iPads checked again for news before (or - they speculated - in) bed.

The trouble, though, is that profits made online are unlikely make up for the losses in print sales. According to Pew, the journalism research centre, news organisations lose $7 for every $1 gained when a customer moves their subscription from print to digital.  Still, news organisations hope to find a way to adapt. Models vary - but none seems to have struck gold yet.

One interesting departure from the usual model is the FT. They have dropped the Apple app, and instead have an HTML5 app. Their reasoning? Apple take a 30 per cent cut, which the FT can now avoid, and the HTML5 app can be used on android - which may be negligible on tablets – but becomes significant on phones.

But perhaps it’s a waste of time chasing consumers from one device to the next.

FT.com managing director Rob Grimshaw said:  “Our policy is not to second guess the consumer. Consumers hop from one device to another. The key is to have one login and one password, which will get you to our content from any device.”

And perhaps a considered burial of heads in sand is the way to go. If there's one thing everyone could agree on, it's that we have no idea what terrifying digital contraption will be released next.

 

No reason not to use an iPad, Getty images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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Want to send a positive Brexit message to Europe? Back Arsene Wenger for England manager

Boris Johnson could make a gesture of goodwill. 

It is hard not to feel some sympathy for Sam Allardyce, who coveted the England job for so many years, before losing it after playing just a single match. Yet Allardyce has only himself to blame and the Football Association were right to move quickly to end his tenure.

There are many candidates for the job. The experience of Alan Pardew and the potential of Eddie Howe make them strong contenders. The FA's reported interest in Ralf Rangner sent most of us scurrying to Google to find out who the little known Leipzig manager is. But the standout contender is Arsenal's French boss Arsene Wenger, 

Would England fans accept a foreign manager? The experience of Sven Goran-Eriksson suggests so, especially when the results are good. Nobody complained about having a Swede in charge the night that England won 5-1 in Munich, though Sven's sides never won the glittering prizes, the Swede proving perhaps too rigidly English in his commitment to the 4-4-2 formation.

Fabio Capello's brief stint was less successful. He never seemed happy in the English game, preferring to give interviews in Italian. That perhaps contributed to his abrupt departure, falling out with his FA bosses after he seemed unable to understand why allegations of racial abuse by the England captain had to be taken seriously by the governing body.

Arsene Wenger could not be more different. Almost unknown when he arrived to "Arsene Who?" headlines two decades ago, he became as much part of North London folklore as all-time great Arsenal and Spurs bosses, Herbert Chapman or Bill Nicholson, his own Invicibles once dominating the premier league without losing a game all season. There has been more frustration since the move from Highbury to the Emirates, but Wenger's track record means he ranks among the greatest managers of the last hundred years - and he could surely do a job for England.

Arsene is a European Anglophile. While the media debate whether or not the FA Cup has lost its place in our hearts, Wenger has no doubt that its magic still matters, which may be why his Arsenal sides have kept on winning it so often. Wenger manages a multinational team but England's football traditions have certainly got under his skin. The Arsenal boss has changed his mind about emulating the continental innovation of a winter break. "I would cry if you changed that", he has said, citing his love of Boxing Day football as part of the popular tradition of English football.

Obviously, the FA must make this decision on football grounds. It is an important one to get right. Fifty years of hurt still haven't stopped us dreaming, but losing to Iceland this summer while watching Wales march to the semi-finals certainly tested any lingering optimism. Wenger was as gutted as anybody. "This is my second country. I was absolutely on my knees when we lost to Iceland. I couldn't believe it" he said.

The man to turn things around must clearly be chosen on merit. But I wonder if our new Foreign Secretary Boris Johnson - albeit more of a rugger man himself - might be tempted to quietly  suggest in the corridors of footballing power that the appointment could play an unlikely role in helping to get the mood music in place which would help to secure the best Brexit deal for Britain, and for Europe too.

Johnson does have one serious bit of unfinished business from the referendum campaign: to persuade his new boss Theresa May that the commitments made to European nationals in Britain must be honoured in full.  The government should speed up its response and put that guarantee in place. 

Nor should that commitment to 3m of our neighbours and friends be made grudgingly.

So Boris should also come out and back Arsene for the England job, as a very good symbolic way to show that we will continue to celebrate the Europeans here who contribute so much to our society.

British negotiators will be watching the twists and turns of the battle for the Elysee Palace, to see whether Alain Juppe, Nicolas Sarkozy end up as President. It is a reminder that other countries face domestic pressures over the negotiations to come too. So the political negotiations will be tough - but we should make sure our social and cultural relations with Europe remain warm.

More than half of Britons voted to leave the political structures of the European Union in June. Most voters on both sides of the referendum had little love of the Brussels institutions, or indeed any understanding of what they do.

But how can we ensure that our European neighbours and friends understand and hear that this was no rejection of them - and that so many of the ways that we engage with our fellow Europeans rom family ties to foreign holidays, the European contributions to making our society that bit better - the baguettes and cappuccinos, cultural links and sporting heroes remain as much loved as ever.

We will see that this weekend when nobody in the golf clubs will be asking who voted Remain and who voted Leave as we cheer on our European team - seven Brits playing in the twelve-strong side, alongside their Spanish, Belgian, German, Irish and Swedish team-mates.

And now another important opportunity to get that message across suddenly presents itself.

Wenger for England. What better post-Brexit commitment to a new Entente Cordiale could we possibly make?

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.