You can survive without Flash. And now Adobe might have to

Apple has hired Adobe's CTO. Is this the death of Flash?

The Chief Technology Officer of Adobe, Kevin Lynch, has been hired by Apple to be the new VP of Technology. Is is time to start celebrating the death of Flash?

In his old job, Lynch was the chief proponent of Flash, developed by Macromedia, his old employers, before the company was bought by Adobe and he earned his CTO role. And that role, as time went by, consisted more and more of attacking the most outspoken anti-Flash company in technology: Apple.

When the iPhone was launched in 2007, it was mocked for not having Flash installed. Adobe could reasonably claim that, for a "full" web experience, you needed its software. Of course, in 2007, the idea of any smartphone being able to run the incredibly poorly engineered Flash software was pretty much laughable, and although some Android phones came out the year later with a mobile version of Flash, they largely vindicated Apple's decision. When the plugin was turned on, they ran slowly, crashed frequently, and hoovered up battery life at an alarming rate.

The real shots were fired in 2010, when the iPad was launched. Apple's vision for the iPad was clearly a full, PC-quality version of the web. And if that vision didn't have Flash in it, it never would.

But Lynch carried on fighting, writing shortly after the launch of the iPad that:

Some have been surprised at the lack of inclusion of Flash Player on a recent magical device. […]

We are now on the verge of delivering Flash Player 10.1 for smartphones with all but one of the top manufacturers. This includes Google’s Android, RIM’s Blackberry, Nokia, Palm Pre and many others across form factors including not only smartphones but also tablets, netbooks, and internet-connected TVs. Flash in the browser provides a competitive advantage to these devices because it will enable their customers to browse the whole Web.

Since then, Palm has gone bust, Google has dropped support for Flash, and Nokia has adopted Windows Phone for its smartphones – which doesn't have Flash. Only BlackBerry is left supporting the plugin, although even it turns Flash off by default. And if your last hope rests on BlackBerry, you may as well start price-matching undertakers now.

Because here's the secret: you don't need Flash. And that's not "you don't need Flash on mobile devices". Unless you play a whole bunch of Flash games – and I'm not judging you if you do (I am totally judging you if you do) – then uninstalling Flash Player will make your browser quicker, less crash-prone and less ad-heavy.

I haven't had Flash on my Mac for 6 months. Nearly every site that uses Flash only uses it for adverts. And more and more things which used to require Flash now have a fall-back which works on modern browsers. Almost every video site will now happily play video through HTML5, and the days of functionality being limited to flash for e-commerce are over. Embarassingly, the biggest exception is the BBC iPlayer, which still only plays Flash video.

So there are still times when Flash makes things easier, and my personal fallback is an installation of Chrome. Google uses its own Flash player, which means that you can have a browser which uses Flash without it infecting everything else – and without allowing any of Adobe's other crudware onto your system (yes, I'm looking at you, Adobe Updater).

But the real question is, if Lynch's legacy at Adobe is the slow death of one is its only consumer products, what does Apple want with him.

An advert taken out by Adobe in May 2010, aimed at convincing Apple to include Flash on the iPad. It failed. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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Like it or hate it, it doesn't matter: Brexit is happening, and we've got to make a success of it

It's time to stop complaining and start campaigning, says Stella Creasy.

A shortage of Marmite, arguments over exporting jam and angry Belgians. And that’s just this month.  As the Canadian trade deal stalls, and the government decides which cottage industry its will pick next as saviour for the nation, the British people are still no clearer getting an answer to what Brexit actually means. And they are also no clearer as to how they can have a say in how that question is answered.

To date there have been three stages to Brexit. The first was ideological: an ever-rising euroscepticism, rooted in a feeling that the costs the compromises working with others require were not comparable to the benefits. It oozed out, almost unnoticed, from its dormant home deep in the Labour left and the Tory right, stoked by Ukip to devastating effect.

The second stage was the campaign of that referendum itself: a focus on immigration over-riding a wider debate about free trade, and underpinned by the tempting and vague claim that, in an unstable, unfair world, control could be taken back. With any deal dependent on the agreement of twenty eight other countries, it has already proved a hollow victory.

For the last few months, these consequences of these two stages have dominated discussion, generating heat, but not light about what happens next. Neither has anything helped to bring back together those who feel their lives are increasingly at the mercy of a political and economic elite and those who fear Britain is retreating from being a world leader to a back water.

Little wonder the analogy most commonly and easily reached for by commentators has been that of a divorce. They speculate our coming separation from our EU partners is going to be messy, combative and rancorous. Trash talk from some - including those in charge of negotiating -  further feeds this perception. That’s why it is time for all sides to push onto Brexit part three: the practical stage. How and when is it actually going to happen?

A more constructive framework to use than marriage is one of a changing business, rather than a changing relationship. Whatever the solid economic benefits of EU membership, the British people decided the social and democratic costs had become too great. So now we must adapt.

Brexit should be as much about innovating in what we make and create as it is about seeking to renew our trading deals with the world. New products must be sought alongside new markets. This doesn’t have to mean cutting corners or cutting jobs, but it does mean being prepared to learn new skills and invest in helping those in industries that are struggling to make this leap to move on. The UK has an incredible and varied set of services and products to offer the world, but will need to focus on what we do well and uniquely here to thrive. This is easier said than done, but can also offer hope. Specialising and skilling up also means we can resist those who want us to jettison hard-won environmental and social protections as an alternative. 

Most accept such a transition will take time. But what is contested is that it will require openness. However, handing the public a done deal - however well mediated - will do little to address the division within our country. Ensuring the best deal in a way that can garner the public support it needs to work requires strong feedback channels. That is why transparency about the government's plans for Brexit is so important. Of course, a balance needs to be struck with the need to protect negotiating positions, but scrutiny by parliament- and by extension the public- will be vital. With so many differing factors at stake and choices to be made, MPs have to be able and willing to bring their constituents into the discussion not just about what Brexit actually entails, but also what kind of country Britain will be during and after the result - and their role in making it happen. 

Those who want to claim the engagement of parliament and the public undermines the referendum result are still in stages one and two of this debate, looking for someone to blame for past injustices, not building a better future for all. Our Marmite may be safe for the moment, but Brexit can’t remain a love it or hate it phenomenon. It’s time for everyone to get practical.