Denmark was right to ban discrimination in hair salons

If you're trying to end gender discrimination, then end gender discrimination.

After being picked up by the Daily Mail, a Reuters story on a ruling by Denmark's Board of Equal Treatment has spread far and wide. Mia Shanley writes:

It ordered a salon advertising women's haircuts for 528 crowns ($94) and men's haircuts for 428 crowns - plus an extra fee for long hair - to pay 2,500 crowns ($450) to a woman who had filed a complaint.

Now, a trade organization for hairdressers has called the decision absurd, saying it will become a nightmare to set prices for customers and warning of "pricing chaos".

"It takes, quite simply, longer time with women," Connie Mikkelsen, chairwoman of the Danish organization for independent hairdressers and cosmeticians, said in a statement on Monday.

The story is being passed off as yet another example of loony Scandinavian gender politics, but I'm not so sure I agree.

The actual report (run through Google translate, it does relatively well with Danish) gives more detail on the story. The complainant is a woman with a short, boyish haircut, who was nonetheless told she would have to pay the price for a "woman's haircut" (over £10 more). She left without getting her hair cut, and complained to the Board of Equal Treatment.

In other words, a woman, who wanted to purchase an identical service to a man, was told that she had to pay a £10 surcharge for being a woman. Not for having long hair — which would take more time to cut, and be a justifiable expense — nor, she claims, for wanting a more complex cut — the salon claims she could have got a male price if she'd wanted clippers, but I, and the Board, find it hard to believe a salon offering a £50 men's haircut would refuse to use anything but clippers on a man — but simply for being female.

That seems a textbook example of gender discrimination. It could be easily avoided by offering, say, "women's style" and "men's style" haircuts, or haircuts for "long" and "short" hair. But instead — and I think the complainant hits the nail on the head when she argues that the price difference is based on the traditional pricing in the industry, rather than the pricing which best reflects the costs involved — it has opted to price based on gender.

Far from ludicrous over-stretching of gender equality laws, it sounds more like the very reason they were made. No wonder the salon lost, and was ordered to pay a little under £300 in compensation.

 

Photograph: untitled by . ally on flickr.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.