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Fighting snark with snark: Bodyform viral video destroys commenter

Snark, snarkier, snarkiest.

New Statesman

When Bodyform, the feminine hygene company, received a snarky comment on its Facebook page which went viral, it only had one option: up the snark. It rose to the challenge admirably, and produced a video which had me laughing uncomfortably loudly in the NS newsroom:

The original comment, to which the ad is a response, came from its Facebook page, and is reproduced below. It garnered 84,000 likes:

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger