An open letter to Melanie Phillips

Alan White's open letter to the Daily Mail columnist about the promotion of a prematurely-sexualised culture on the paper's website.

This letter was submitted to Melanie Phillips through her website on 2 November. It also appears on Alan's website here.

Dear Ms Phillips,

In a piece published on 21 October (“Jimmy Savile and how the liberal left encouraged the sexualisation of our children”) you bring to the public’s attention the shameful relationship between the Paedophile Information Exchange and the National Council for Civil Liberties — known today as Liberty. You go on to say:

“Now we are being told by commentators that the culture which covered up Savile’s abuses belonged to a quite different age, that times have radically changed and paedophilia would no longer be tolerated. But this is just not true.”

As evidence for this, you cite the recent child abuse cases in Rochdale. You quite rightly add: “For while paedophilia has become a word that engenders not just social opprobrium but a degree of hysteria, at the same time Britain has, in effect, turned into a paedophile culture. It accepts — even expects — that the very young will be sexually active.”

Ms Phillips, I can find little flaw with your argument. However, I believe you make a significant omission from your piece. You fail to mention a relatively modern institution which appears to have done its utmost to promote the prematurely-sexualised culture which you describe. It is the website of the newspaper for which you write.

I find it very difficult to believe you are not aware of this. The blog post that outraged me so much that I felt compelled to write to you was published today. It now carries the title: “Little Lady Liberty! Teenager Elle Fanning pays homage to New York landmark”. It is viewable here:

This has changed from its original title, which made reference to Ellie Fanning’s “womanly curves”, which, according to an earlier version of the piece, she apparently wasn’t afraid to “flaunt”. You can see a screengrab of it here:

Ellie Fanning is 14 years old.

I believe the title of the article was changed due to the outrage that was sparked on social media. These pictures were taken from her personal Instagram account. The article, as it now stands, is just about respectable, assuming one doesn’t take offence at the reference to her “best angles”.

This is not a one-off mistake, Ms Phillips. As the journalist Martin Robbins has pointed out, this type of “journalism” (can it even be called that?) is a regular feature of Mail Online – a website on which your own writing appears. Indeed, it is endemic to the website’s culture. Tragically, this is because its editors know it generates traffic.

Here is his blog post on the subject.

And here is a video of him discussing it:

As Mr Robbins points out, “Remarkably, there is nothing in the PCC code to stop Mail Online publishing images of young children accompanied by such commentary. Section 6 of the code, focusing on children, says that “young people should be free to complete their time at school without unnecessary intrusion” and that editors “must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child’s life”.

You may be entirely unaware of all this. You may file your pieces, blissfully unaware of the nature of the site on which they are subsequently hosted. But I would appreciate a response from you as to whether you feel that this behaviour, from a website which has now broken the 100 million unique web browser mark, is morally acceptable. I understand you are the mother of two children. Would you be happy to see them portrayed using the language that this website chooses?

You have my email. I look forward to your response.

Yours sincerely,

Alan White

Social media was outraged by the Mail's depiction of 14-year-old actress Elle Fanning. Photograph: Getty Images

Alan White's work has appeared in the Observer, Times, Private Eye, The National and the TLS. As John Heale, he is the author of One Blood: Inside Britain's Gang Culture.

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones