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Pot Noodle: Nietzsche’s snack of choice and the food of both man and superman

I know the concept of this column is that I eat the sort of stuff that we all eat and comment on it, but there are limits.

“To get up in the morning, in the fullness of youth, and eat a Pot Noodle – now that’s what I call vicious.” So Nietzsche wrote in 1889, shortly before his complete mental breakdown. Some scholars have attributed the collapse to the philosopher’s aggressive consumption of this instant snack food. He had already condemned the German people – in Ecce Homo, his crazed “memoir” – as bovine consumers of beer and sausages from whom no refinement of thought or feeling could be expected, and his move to Italy had been driven by a love as much of pasta as Palestrina. Still other scholars have pointed out this glaring anachronism: 19th-century gentlemen of Nietzsche’s class would have regarded it as an unforgivable solecism actually to get up in the morning themselves – that’s what you had a manservant for.

Oh, and there’s the Pot Noodle thing – Golden Wonder didn’t actually launch the brand for another 88 years, which means that I for one would still favour the syphilis explanation. However, I agree it is hard to reconcile this with the many references to Pot Noodles throughout Nietzsche’s work, including four stanzas of Thus Spake Zarathustra wholly concerned with pouring the boiling water into the pot. No less an authority than Walter Kaufmann has hypothesised that these references were a “time capsule”, sent by the philosopher to his future readers, so that when the brand was launched in 1977, they’d realise he was right all along about eternal recurrence and the circularity of history.

With Pot Noodle, it’s certainly the case that what goes around, comes around. I mean to say, it has long been regarded as the Millwall FC of comestibles (“No one likes us! No one likes us! No one likes us AND WE DON’T CARE!”), a status confirmed by a 2004 survey, which identified it as the most loathed brand in Britain. Advertising that played ironically to this negative perception, such as the “slag of all snacks” campaign of 2002, hardly achieved what the marketers probably wished for: a fast food so pestilential and bad that it became sort of good and hip. Nevertheless, Thatcher is dead, Tony Blair’s gone grey, and yet Pot Noodle not only remains but 155 million of the pots are manufactured every year in Caerphilly. Walking into my local sub-post office this morning (we 21st-century gentlemen are up with the lark), I saw a file of them standing to my attention on a fusty shelf and in a moment of pure Nietzschean will-to-power I snatched up a Beef & Tomato flavour one, stalked to the till and handed over my £1.09.

“You better watch it,” said the man I choose to regard as my postmaster: “some people say that stuff can lead to fascism.” “What?” I was incredulous: “You mean Pot Noodle?” “No,” he wearied back at me, “Nietzsche’s philosophy.” Back at home I scrutinised the writing on the pot. The slogan on the foil lid read “NO Artificial Colours OR Preservatives” – I started to sweat with anxiety and pathetic ressentiment, but then I saw all my old favourites still listed in the ingredients and sighed with relief; after all, what would a Pot Noodle be without lashings of monosodium glutamate, disodium inosinate and disodium guanylate? After that it was all plain sailing as I followed the instructions to the letter; “IT’S NOT ROCKET SCIENCE,” read another cheery slogan on the pot, and indeed it wasn’t. Nevertheless, concocting a Pot Noodle snack is so very simple that as I tore off the foil lid, removed the sachet of tomato sauce and then poured in the boiling water my head began to spin with fervid possibilities. Why not customise my Pot Noodle? I could add porcini and truffle oil – I might fricassee some lamb sweetmeats and chuck them into the mix; I could do just about anything, in short, to further water down this dish, which sat on my desktop looking so very sickeningly real.

It’s still sitting there as I type this – albeit looking a little clotted and malevolent, like the surface of some alien planet. I know the concept behind this column is that I eat the sort of stuff that we all eat and then comment on it, but there are limits – I haven’t actually supped a Pot Noodle since the late 1970s, when they were a key element of my student diet. So key, in fact, that due to overzealous Pot Noodle consumption, contracted while poring over Nietzsche, I developed an allergy to monosodium glutamate which stayed with me for over a decade. It’s gone now, but like the good Nietzschean I am, I believe in the eternal and Grecian verities, such as don’t tempt fate.

In 2005, Unilever (which had acquired the brand from Golden Wonder) launched a new ad campaign for Pot Noodle with the slogan: “Have you got the Pot Noodle horn?” Many complained about this crass association between sexual arousal and instant noodles. In one of its more enlightened judgements the Advertising Standards Authority rejected these complaints on the grounds that because Pot Noodle was so closely associated with Nietzsche, and it was well known the philosopher had in fact died of syphilis, there could be no snack food more likely to lead to detumescence.

I’m not so sure, because wasn’t this the same Nietzsche who presciently aphorised: “Love and hatred are not blind but sickened by the Pot Noodle they bear with them”? Answers on a pot, please.

Next week: Madness of Crowds

Will Self is an author and journalist. His books include Umbrella, Shark, The Book of Dave and The Butt. He writes the Madness of Crowds and Real Meals columns for the New Statesman.

This article first appeared in the 01 May 2015 issue of the New Statesman, The Scots are coming!

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No, the battle in Momentum isn't about young against old

Jon Lansman and his allies' narrative doesn't add up, argues Rida Vaquas.

If you examined the recent coverage around Momentum, you’d be forgiven for thinking that it was headed towards an acrimonious split, judging by the vitriol, paranoia and lurid accusations that have appeared online in the last couple days. You’d also be forgiven for thinking that this divide was between a Trotskyist old guard who can’t countenance new ways of working, and hip youngsters who are filled with idealism and better at memes. You might then be incredibly bemused as to how the Trotskyists Momentum was keen to deny existed over the summer have suddenly come to the brink of launching a ‘takeover bid’.

However these accounts, whatever intentions or frustrations that they are driven by, largely misrepresent the dispute within Momentum and what transpired at the now infamous National Committee meeting last Saturday.

In the first instance, ‘young people’ are by no means universally on the side of e-democracy as embodied by the MxV online platform, nor did all young people at the National Committee vote for Jon Lansman’s proposal which would make this platform the essential method of deciding Momentum policy.

Being on National Committee as the representative from Red Labour, I spoke in favour of a conference with delegates from local groups, believing this is the best way to ensure local groups are at the forefront of what we do as an organisation.

I was nineteen years old then. Unfortunately speaking and voting in favour of a delegates based conference has morphed me into a Trotskyist sectarian from the 1970s, aging me by over thirty years.

Moreover I was by no means the only young person in favour of this, Josie Runswick (LGBT+ representative) and the Scottish delegates Martyn Cook and Lauren Gilmour are all under thirty and all voted for a delegates based national conference. I say this to highlight that the caricature of an intergenerational war between the old and the new is precisely that: a caricature bearing little relation to a much more nuanced reality.

Furthermore, I believe that many people who voted for a delegates-based conference would be rather astounded to find themselves described as Trotskyists. I do not deny that there are Trotskyists on National Committee, nor do I deny that Trotskyists supported a delegates-based conference – that is an open position of theirs. What I do object is a characterisation of the 32 delegates who voted for a delegates-based conference as Trotskyists, or at best, gullible fools who’ve been taken in.  Many regional delegates were mandated by the people to whom they are accountable to support a national conference based on this democratic model, following broad and free political discussion within their regions. As thrilling as it might be to fantasise about a sinister plot driven by the shadow emperors of the hard Left against all that it is sensible and moderate in Momentum, the truth is rather more mundane. Jon Lansman and his supporters failed to convince people in local groups of the merits of his e-democracy proposal, and as a result lost the vote.

I do not think that Momentum is doomed to fail on account of the particular details of our internal structures, providing that there is democracy, accountability and grassroots participation embedded into it. I do not think Momentum is doomed to fail the moment Jon Lansman, however much respect I have for him, loses a vote. I do not even think Momentum is doomed to fail if Trotskyists are involved, or even win sometimes, if they make their case openly and convince others of their ideas in the structures available.

The existential threat that Momentum faces is none of these things, it is the propagation of a toxic and polarised political culture based on cliques and personal loyalties as opposed to genuine political discussion on how we can transform labour movement and transform society. It is a political culture in which those opposed to you in the organisation are treated as alien invaders hell-bent on destroying it, even when we’ve worked together to build it up, and we worked together before the Corbyn moment even happened. It is a political culture where members drag others through the mud, using the rhetoric of the Right that’s been used to attack all of us, on social and national media and lend their tacit support to witch hunts that saw thousands of Labour members and supporters barred from voting in the summer. It is ultimately a political culture in which our trust in each other and capacity to work together on is irreparably eroded.

We have a tremendous task facing us: to fight for a socialist alternative in a global context where far right populism is rapidly accruing victories; to fight for the Labour Party to win governmental power; to fight for a world in which working class people have the power to collectively change their lives and change the societies we live in. In short: there is an urgent need to get our act together. This will not be accomplished by sniping about ‘saboteurs’ but by debating the kind of politics we want clearly and openly, and then coming together to campaign from a grassroots level upwards.

Rida Vaquas is Red Labour Representative on Momentum National Committee.