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Sponsored post: 2014, Year of the Creative SME

At Salford Business School we are celebrating 2014 as the year of the creative SME. By that we don't just mean businesses operating in the creative sector, but rather businesses that take a creative and innovative approach to whatever sector they are operating in and advocate the importance of creative ingenuity to business growth.

2014: Year of the Creative SME

At the start of the year we are beginning to see the green-shoots of recovery in the UK economy and around the world. GDP forecasts for 2014 have been upgraded by the International Monetary Fund, CBI and the British Chambers of Commerce among others, expecting economic growth at a faster rate than any other major European economy and latest reports predicting that unemployment will fall by around 7% in the next quarter.

With this recovery we are seeing an increased recognition of the importance of establishing an environment that fosters and nurtures creativity, innovation and enterprise in supporting businesses of all sizes to create jobs, attract investment and boost exports.

SMEs play a vital role in supporting economic growth. 85% of employment creation worldwide between 2002 and 2010 came from small and medium sized enterprises. In the UK SMEs account for 99.9% of all private sector business, 59.3% of all employment in the private sector and 48.1% of all private sector turnover thus having a significant contribution to the country's GDP.

SMEs also have a critical role to play in innovation either individually or through collaboration with larger organisations. The ability to innovate is one of the key issues linked to growth for smaller companies i.e. having the capacity to supply customers with new products, processes or services which are novel, competitive and valued. However, the latest figures from the Department for Business, Innovation and Skills suggests that just 37% of SMEs are innovative, falling behind larger corporates and international competition.

There are a number of barriers facing SMEs when it comes to innovation. For example, the ability to identify business opportunities; a lack of managerial time; a lack of skills or training in the workforce; and, a shortage of working capital to finance growth.

At Salford Business School we are celebrating 2014 as the year of the creative SME. By that we don't just mean businesses operating in the creative sector, but rather businesses that take a creative and innovative approach to whatever sector they are operating in and advocate the importance of creative ingenuity to business growth.

With the expertise from our industry-engaged, academic global thought-leaders and the fantastic facilities we have available at our MediaCityUK Campus we are able to provide support and resource in overcoming the barriers to innovation. Businesses that use external advice at key stages in their development grow faster than those that do not but, as identified in Lord Young's 2013 report, too few businesses are currently taking external advice and taking advantage of the wider range of business support services and acceleration infrastructure available through Universities.

As a top 5 UK University in SME engagement (HEBCIS, 2013), throughout the next year our programme of activities will focus on supporting SMEs through innovation as part of our commitment to support economic regeneration regionally, nationally and internationally. We will do this by: working with SMEs in providing specialist help on expanding their workforce, marketing a business and growing online; providing advice and access to start-up loans and growth vouchers; increasing the flow and flexibility of highly qualified graduates into SMEs; and facilitating research partnerships to increase resources available for innovation within SMEs.

For quick knowledge bites, our blog platform provides food for thought http://blogs.salford.ac.uk/business-school/ and our free MOOC series provides cutting-edge Search and Social Media Marketing advice for SME international business growth http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business

For more information or to find out how Salford Business School can help your business to innovate and grow please visit http://www.salford.ac.uk/business-school/business-services

Professor Amanda Broderick

Dean, Salford Business School

@DeanSalfordBiz

 

 

 

A year on from the Spending Review, the coalition's soothsayer has emerged to offer another gloomy economic prognosis. Asked by ITV News whether he could promise that there wouldn't be a double-dip recession, Vince Cable replied: "I can't do that.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war