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Sponsored post: 2014, Year of the Creative SME

At Salford Business School we are celebrating 2014 as the year of the creative SME. By that we don't just mean businesses operating in the creative sector, but rather businesses that take a creative and innovative approach to whatever sector they are operating in and advocate the importance of creative ingenuity to business growth.

2014: Year of the Creative SME

At the start of the year we are beginning to see the green-shoots of recovery in the UK economy and around the world. GDP forecasts for 2014 have been upgraded by the International Monetary Fund, CBI and the British Chambers of Commerce among others, expecting economic growth at a faster rate than any other major European economy and latest reports predicting that unemployment will fall by around 7% in the next quarter.

With this recovery we are seeing an increased recognition of the importance of establishing an environment that fosters and nurtures creativity, innovation and enterprise in supporting businesses of all sizes to create jobs, attract investment and boost exports.

SMEs play a vital role in supporting economic growth. 85% of employment creation worldwide between 2002 and 2010 came from small and medium sized enterprises. In the UK SMEs account for 99.9% of all private sector business, 59.3% of all employment in the private sector and 48.1% of all private sector turnover thus having a significant contribution to the country's GDP.

SMEs also have a critical role to play in innovation either individually or through collaboration with larger organisations. The ability to innovate is one of the key issues linked to growth for smaller companies i.e. having the capacity to supply customers with new products, processes or services which are novel, competitive and valued. However, the latest figures from the Department for Business, Innovation and Skills suggests that just 37% of SMEs are innovative, falling behind larger corporates and international competition.

There are a number of barriers facing SMEs when it comes to innovation. For example, the ability to identify business opportunities; a lack of managerial time; a lack of skills or training in the workforce; and, a shortage of working capital to finance growth.

At Salford Business School we are celebrating 2014 as the year of the creative SME. By that we don't just mean businesses operating in the creative sector, but rather businesses that take a creative and innovative approach to whatever sector they are operating in and advocate the importance of creative ingenuity to business growth.

With the expertise from our industry-engaged, academic global thought-leaders and the fantastic facilities we have available at our MediaCityUK Campus we are able to provide support and resource in overcoming the barriers to innovation. Businesses that use external advice at key stages in their development grow faster than those that do not but, as identified in Lord Young's 2013 report, too few businesses are currently taking external advice and taking advantage of the wider range of business support services and acceleration infrastructure available through Universities.

As a top 5 UK University in SME engagement (HEBCIS, 2013), throughout the next year our programme of activities will focus on supporting SMEs through innovation as part of our commitment to support economic regeneration regionally, nationally and internationally. We will do this by: working with SMEs in providing specialist help on expanding their workforce, marketing a business and growing online; providing advice and access to start-up loans and growth vouchers; increasing the flow and flexibility of highly qualified graduates into SMEs; and facilitating research partnerships to increase resources available for innovation within SMEs.

For quick knowledge bites, our blog platform provides food for thought http://blogs.salford.ac.uk/business-school/ and our free MOOC series provides cutting-edge Search and Social Media Marketing advice for SME international business growth http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business

For more information or to find out how Salford Business School can help your business to innovate and grow please visit http://www.salford.ac.uk/business-school/business-services

Professor Amanda Broderick

Dean, Salford Business School

@DeanSalfordBiz

 

 

 

A year on from the Spending Review, the coalition's soothsayer has emerged to offer another gloomy economic prognosis. Asked by ITV News whether he could promise that there wouldn't be a double-dip recession, Vince Cable replied: "I can't do that.

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How the Brexit referendum has infantilised British politics

Politicians like Boris are not characters in a fantasy show. If they aspire to high office then they must be held to high standards. 

Ancient Greece is the cradle of modern Europe.  From its primordial soup emerged so much of our culture, our language and our politics. Of the three, it seems to be the politics that has made the least progress over the centuries. In fact, if you dropped an Athenian into the middle of politics in the UK today, they would find themselves right at home. This is not because of the direct democracy, the demagogues or the xenophobia, though all are worryingly familiar, but because of the style of the debate itself.

To understand politics in ancient Greece you have to grasp that they had no concept of ‘the truth’. This is not to say that they were liars, simply that the framework by which we judge credibility was not one they would have recognised. The myths and legends that dominated their discourse were neither thought of as being ‘true’ or ‘made-up’, they simply were, and the fact of their being known allowed them to be used as reference points for debate and argument.

Modern politics seems to be sliding back towards this infant state, and nothing embodies this more than the childish slanging match that passes for an EU referendum debate. In the past six years the UK has had three great exercises of direct democracy and it is safe to say none of the campaigns have added a great deal to sum of human enlightenment. Who remembers the claims that babies would die as a result of the special voting machines needed to conduct AV elections? But the EU referendum has taken this to new extremes. The In campaign are executing what is a fairly predictable strategy, the kind of thing that is normal fare in politics these days. Dossiers of doomsday scenarios. Experts wheeled out. Statistics embellished to dazzle the public. One can question the exact accuracy, but at least you feel they operate within certain parameters of veracity.

What is happening on the Out side, in contrast, is the collective nervous breakdown of a large section of the political establishment. Just this week we have had Penny Mordaunt, a government minister, flat-out denying the UK’s right to veto new accessions to the EU. We have seen the fiercely independent Institute for Fiscal Studies denounced as a propaganda arm for Brussels. Most bizarrely, Boris Johnson even tried to claim that the EU had banned bananas from being sold in bunches larger than three, something that nobody who has actually visited a shop in the UK could possibly believe. These kind of claims stretch our political discourse way beyond the crudely drawn boundaries of factual accuracy that normally constrain what politicians can do and say. Surely the people peddling these myths can never be taken seriously again?

But they will. You just watch as Johnson, Mordaunt and the rest slide effortlessly back into public life. Instead of being ridiculed for their unhinged statements, they will be rewarded with plush offices and ministerial cars. Journalists will continue to hang on every word they say. Their views will be published in newspapers, their faces will flit ceaselessly across our TV screens. Johnson is even touted as a plausible future leader of our country, possibly before the year is out. A man who over his meandering career seems to have held every possible opinion on any topic you care to name. Or rather, perhaps it is more accurate to say that the character we call Boris has no opinions at all, simply interests. The public, who have scant regard for a political class they believe to be untrustworthy, seem to have taken a shine to a man who is perhaps the most fundamentally dishonest of Westminster’s denizens.

What does all this say about the state of our politics? If it is true that we are seeing the advent of ‘post-truth’ politics, as some have argued, then it has grown out of the corrosive relationship between politicians and the public. It is both a great irony and a great tragedy that the very fact that people distrust all politicians is what has permitted the most opportunistic to peddle more and more outlandish claims. Political discourse has ceased to be a rational debate with agreed parameters and, like the ancient Greeks, more resembles a series of competing myths. Claims are assessed not by their accuracy but by their place in the grand narrative which is politics.

But the truth matters. For the ancients it was the historian Thucydides who shifted the dial decisively in favour of fact over fiction. In writing his Histories he decided that he wanted to know what actually happened, not just what made a good story. In a similar vein British politics needs to take a step back towards the real world. Broadcasters launching fact-checkers are a good start, but we need to up the level of scrutiny on political claims and those who make them. At times it feels like the press operate as a kind of counterweight to Game of Thrones author George RR Martin, going easy on much-loved characters for fear of upsetting the viewers.

But politicians like Boris are not characters in a fantasy show. If they aspire to high office then they must be held to high standards. If politics is the art of the possible, then political discourse is the art of saying what you can get away with. Until there are consequences for the worst offenders, the age of post-truth politics will continue suck the life from our public debate.