The editorial lead of shame: dailymail.co.uk
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Xenophobia from the Daily Mail, and perhaps it is Tristram Hunt who should concentrate in class

The silence of the climate-change deniers, subsidising Dacre’s acres, and Tristram Hunt’s silence.

Where are they all? As half of southern England disappears under flood water, Nigel Lawson and his son Dominic, Christopher Booker, Melanie Phillips, Peter Hitchens, Richard Littlejohn, James Delingpole and other climate-change sceptics are strangely silent. When snow falls, it is their habit to report that, after looking outside, they can conclusively refute claims that the planet is warming. Now, as the country experiences unprecedented quantities of rain, with giant waves reported off the coast and winter temperatures staying mostly above freezing, they seem to have lost interest.

Beneath the Daily Telegraph’s front-page report on the floods the other day, a cross-reference signalled that Delingpole was on page 18. I turned eagerly inside. He was writing about giraffes.

Yes, I know that no particular weather event can be attributed directly to global warming. But weird, erratic weather of this sort – a heatwave in Australia, low temperatures in the US, continuous rain and wind in the UK, all breaking records – is exactly what scientists predicted. The Lawsons and the rest could at least give us a clue as to what is going through their minds.

After the flood

The Daily Mail’s petition to divert foreign aid to British flood victims is a shameless piece of xenophobic rabble-rousing, even by the Mail’s standards. Last year’s floods in northern India caused about 5,700 deaths. The Pakistan floods of 2010, which directly affected roughly 20 million people, cost an estimated £26bn. The floods in Thailand in 2011 cost even more. Dreadful though the English floods must be for those affected, the death toll and final costs will be, by international standards, insignificant. Whatever the failings of the Environment Agency, we are lucky to live in a country that has the infrastructure, emergency services and insurance provision to cope fairly well with natural disasters.

If the Mail must have a target, the £3bn a year in subsidies to UK farming, which benefits firms such as Tate & Lyle and British Sugar and landowners such as the Daily Mail’s editor, Paul Dacre (for his Scottish estate, Langwell), would be a better one.

Driven to distraction

As readers of last week’s New Statesman will have noted, Labour’s education spokesman, Tristram Hunt, has nothing to say about “education’s Berlin Wall” and the dominance of the private school minority in public life. Yet he has plenty to say on other pressing matters. Under a Labour government, he has informed us in recent weeks, teachers will be relicensed every five years, “behaviour experts” will stop kids messing about in class, children will acquire “the ability to concentrate” and schools will teach “resilience and self-control and character”. Meanwhile, Ed Miliband, presumably with Hunt’s agreement, says that parents will be able to get head teachers sacked.

Somebody should tell Hunt that, under a well-managed education system, teachers would be left to deal with bad and inattentive children, heads with bad teachers and governors (who, in local authority schools, include elected parental representatives) with bad heads. Wider strategic issues such as the role of fee-charging schools are for politicians and policymakers. It is Hunt who should learn how to concentrate.

Get your Daley rant

You may have spotted the Sunday Telegraph columnist Janet Daley – whose writing career I helped launch on the Independent’s education pages around 1987 – on BBC1’s Question Time. You may also have heard audience dissent as she delivered her trenchant right-wing opinions. Do not be deceived. In a recent column, Daley explains to “folks at home” (she’s North American and they talk that way over there) that “professional activists who are trained in the techniques of public influence” position themselves around the room so they can cause “enough ruckus to intimidate those who disagree with them”. Conservatives are apparently powerless to hit back because they “lead normal lives with private preoccupations”.

This gloriously paranoid analysis requires no comment from me but I should pay tribute to the prescience of an Independent colleague who, when I started publishing Daley (because she was among the few right-wing writers who could compose a readable sentence on education), declared that she was “not the sort of person one should encourage”.

Deal or no deal

David Cameron asks the English to phone their Scottish friends and tell them to vote No in the independence referendum. With any luck, the Scots will make the obvious reply: if you English promise to stop voting Tory, we’ll stay in the UK.
 

Peter Wilby was editor of the Independent on Sunday from 1995 to 1996 and of the New Statesman from 1998 to 2005. He writes the weekly First Thoughts column for the NS.

This article first appeared in the 13 February 2014 issue of the New Statesman, Can we talk about climate change now?

Bennett Raglin / Getty
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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones