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Alex Salmond: Why should Scotland let itself be ruled by the Tories?

People in Scotland – often the most vulnerable – are suffering from the impact of a government they didn’t elect and which cares little or nothing for their lives, says the SNP leader.

When the inconclusive result of the last UK general election became clear, there was considerable anger among some commentators – particularly from the right – that Gordon Brown was seeking to form a new administration. For our part, although we were not prepared to enter a formal coalition, I made it clear that I was open to exploring the possible involvement of the SNP in an attempt to construct an alternative scenario to what we believed would be the disaster of a Conservative-led government.

But the sense, from many both within and outside the Labour Party, was that although there had been no obvious winner, Mr Brown and Labour had been the clear losers – in England, at any rate. Although Labour had won 258 seats, many people believed that it would have been wrong to seek to form a government on that basis.

Imagine then how laughable and absurd it would have been if a party had won just a single seat in England but had not only sought to lead a government but succeeded in doing so. Such a democratic outrage is so far-fetched that it would not cross anyone’s mind as a reasonable outcome for even a second.

I assume readers in England would, rightly, refuse even to contemplate such a ludicrous possibility. And yet in Scotland today we are subject to a Westminster coalition government led by the Tories, who do indeed have the grand total of one MP north of the border. This affront to democracy gets to the heart of the independence debate. It cannot be right for a party that is overwhelmingly rejected in election after election (in the four most recent UK elections the Tories have returned zero, one, one and one MP from Scotland) to form a government pursuing policies that very few people support. In fact, for half the time since the end of the Second World War, Scotland has been governed from Westminster by parties with no majority here.

So when the Prime Minister agreed with his No campaign ally Ian Davidson, a Labour MP, that he shouldn’t come to Scotland to campaign against independence because he was “a Tory toff from the Home Counties, even one with a fine haircut”, both of them spectacularly missed the point.

I suspect both Mr Davidson and Mr Cameron know fine well that the Prime Minister’s choice of barber, background and nationality are utterly irrelevant. What is important is that people in Scotland – often the most vulnerable – are suffering from the impact of a government they didn’t elect and which cares little or nothing for their lives.

Scottish MPs have voted decisively against the bedroom tax, the welfare benefits uprating bill, means-testing for child benefit, cuts in capital spending, Royal Mail privatisation and many more coalition policies but all of them are being imposed on Scotland anyway.

Within the constraints of the Scottish Parliament, on many of these issues, there is nothing we can do. On others the Scottish government is working hard to soften the blow and to seek ways of mitigating the impact. But it makes a mockery of devolution for the Scottish Parliament to be told to divert money from other services to mitigate the impact of policies that had virtually no support in Scotland in the first place.

Because of the way public services are funded in the “devolved nations”, even policies under the control of the Scottish Parliament are under pressure from the marketising fixation at Westminster.

In 2011 I appeared on the BBC’s Question Time in Liverpool where I sympathised with people in England because of the destruction of their National Health Service that appeared to be taking place. I remarked that in Scotland we had gone down a very different route and had decided to keep the NHS in public hands. Now the shadow health secretary at Westminster is warning that the NHS is under attack and that the Tories are taking the first steps towards an American-style system. It was, of course, Labour that enthusiastically embraced the idea of competition and markets in the NHS and ripped off taxpayers by hugely expanding the ruinous Private Finance Initiative.

Labour supporters must now be watching in horror, as the journey started by their leaders could soon be completed by the Tories, with the result that universal public health provision free at the point of use could become a thing of the past in England.

It saddens me greatly to see what is being done to this great institution, but it is no longer just a case of expressing sympathy. Within the Westminster funding system, the privatisation of the NHS in England could be deeply damaging for the funding of public services in Scotland.

That is because, under the (frequently misunderstood) Barnett formula, if privatisation leads to cuts in public funding for the NHS in England this will lead to cuts to funding in Scotland. So decisions taken in Westminster by governments we didn’t elect have damaging long-term consequences for people in Scotland.

In this respect, it is important to recognise the myth that an independent Scotland will make it impossible for Labour to form a government in the rest of the UK. In fact, in only two of the 18 general elections since 1945 (October 1964 and February 1974) would the largest party at Westminster have been different if Scotland had been independent, and even then, those two governments lasted for less than 26 months in total. So Scotland’s votes within the Union have little or no influence on the make-up of the Westminster government.

But Scotland’s values as an independent country could have a much more profound impact. We could be a progressive beacon for those across these islands who yearn for a fairer society. Even before the Tories entered office in 2010, Danny Dorling, then a professor at the University of Sheffield, calculated that the UK was the fourth most unequal country in the developed world.

In Scotland we do not have such extremes of wealth but the gap between rich and poor is still far too wide. The anti-poverty campaigner Bob Holman, one who was famously sought out by Iain Duncan-Smith, recently announced that he was supporting independence. He wrote: “I was born in England, though I have lived in Glasgow for 30 years. I am a member of the Labour Party, which is against Scottish independence, but I will be voting Yes in September. My decision is not because I have strong nationalistic feelings, but because I believe in democracy and equality.”

And he went on: “An SNP government in an independent Scotland would be committed to abolishing the punishment that is right-wing welfare.”

On this he was right. But I don’t believe such a commitment is confined to the SNP. I don’t believe any government in an independent Scotland would engage in the dismantling of the welfare state we see under way in Westminster today. I would never pretend that governments of an independent Scotland – of whatever colour – will never make mistakes. I don’t believe we have higher values than anyone else. As in all democracies, there will be differences of opinion and a lively policy debate.

But since 1999, the Scottish Parliament has shown above all that taking decisions in Scotland works for the people who live here. When free personal care for the elderly was brought in, the policy was supported by every party in the parliament.

Since 2007 the SNP has resisted the marketisation of the NHS, abolished university tuition fees and removed the means test from prescriptions. We have championed the universal ideal and recently we have worked with Labour to find a way to help the disabled and other people suffering from the cruel and inhumane bedroom tax.

In an independent Scotland with control of social security, I firmly believe there would be no place for the divisive language of “scrounger v striver” which is designed to undermine the welfare state.

Last year, I was honoured to be asked to give the Jimmy Reid Memorial Lecture. In that lecture, I recalled Jimmy’s celebrated Glasgow University rectorial address in 1972, in which he spoke of alienation as “the cry of men who feel themselves the victims of blind economic forces beyond their control. It is the frustration of ordinary people excluded from the processes of decision-making. The feeling of despair and hopelessness that pervades people who feel with justification that they have no real say in shaping or determining their own destinies.”

When I recited those words I could not have imagined even then the scale of the rise in food bank use and the despair of those forced to turn to them because of the coalition government’s destructive attitude towards social security.

When David Cameron came into office, his big idea was the so-called big society. But what we see today is a shrinking society – one in which the third sector and private companies are being asked to become the public sector’s replacement, not its partner.

So Scotland could indeed be a champion of a progressive society – demonstrating a different and, I believe, a better way.

This does not mean an unreformed state. We have focused on prevention and early intervention. We have made some major reforms, such as the reduction in the number of police forces, and we have cut public bodies from 199 to 113. But we believe in a collaborative model of public services – not one based on competition.

The UK, then, is an unbalanced and unequal society in many ways. It concentrates an extraordinary amount of economic activity in London and the south-east of England. Shortly after he came to office the Prime Minister warned of the consequences. “This really matters,” he said. “An economy with such a narrow foundation for growth is fundamentally unstable and wasteful – because we are not making use of the talent out there in all parts of our United Kingdom.”

However, since then the imbalances have got worse. A recent report said 80 per cent of private-sector job creation was taking place in London. Before Christmas, Vince Cable spoke of London as “a giant suction machine”, draining life from the rest of the country. In Scotland, we have seen an improvement in economic performance since devolution. In fact, even without any revenue from North Sea oil, GDP per head is almost the same as for the UK. With oil and gas revenues our economy, per head, is substantially larger.

Far from being the oil-dependent economy depicted by those opposed to independence, Scotland has diverse strengths and our public finances are healthier than the UK’s.

We have more top universities, per head, than any other country and a food and drink industry aiming to turn over more than £16bn a year. We are major players in the life sciences, financial services, creative industries and other growth sectors. Despite the UK’s neglect of manufacturing, we still have significant manufacturers of international standing and we have enormous potential in renewable technology.

So, the issue for people in Scotland is not if we can afford to be an independent country – after all, we are one of the wealthiest nations on the planet. The issue is how best we can build economic security and create opportunities in the future. The choice is whether to continue as an economic region of the unbalanced, unequal Westminster model, or take on the powers of a national economy in an independent Scotland.

 

As with all countries, we will have challenges to overcome. The proximity of a world city such as London can be a great advantage but we need the powers to give Scottish business a competitive tax edge to counter the suction effect identified by Mr Cable. Expanding the working population is an important goal. But we are suffering from an immigration policy driven by a Westminster establishment in fear of the UK Independence Party.

Both the rhetoric and the policy are deeply damaging. The decision to abolish the post-study work visa is already having an effect. In the Scottish government’s white paper on independence – Scotland’s Future – we set out how an immigration policy can be designed for Scotland’s needs within the Common Travel Area.

In Scotland’s Future we also set out phased transformational plans for childcare, which will open up much greater opportunities for women in particular and boost the workforce. This, in turn, will boost tax revenues. Crucially, with independence, that tax revenue will stay in Scotland, rather than being sent to the London Treasury, which will allow us to reinvest to fund the policy. If the SNP was to form the first government of an independent Scotland, it will be this expansion of childcare that will be our priority, so we will not go ahead with the married couple’s allowance planned for next year.

We also propose a collaborative social partnership model to boost productivity. Our Fair Work Commission will have a remit to increase the minimum wage at least in line with inflation, and we will bring together employers and employees in a convention on employment and labour relations to look at a range of issues such as a living wage. By taking these and other measures, Scotland will become a more resilient economy. Other, comparable European countries have achieved higher growth rates and more equal societies, so we know what is possible.

And for the rest of the UK, a strong Scotland will act as a counterweight to rebalance the activity so concentrated at present in the south-east of England. These, of course, are SNP proposals. But the first government of an independent Scotland will be the government that wins the first election in an independent Scotland in May 2016.

Before that government takes office, a Yes vote this September will trigger the start of negotiations with the UK government to ensure the transition to independence. Both the Scottish and the UK governments have signed the 2012 Edinburgh Agreement, which commits us to respecting the outcome of the referendum and to working together constructively in the best interests of the people of Scotland and the rest of the UK.

On the issue of currency, the Scottish government has accepted the advice of the Fiscal Commission Working Group that a sterling-zone currency union is in the best interests of an independent Scotland and the rest of the UK. The pound is not the property of George Osborne or Ed Balls, nor even Danny Alexander. It is as much Scotland’s pound as the rest of the UK’s.

When Mr Osborne flew in to Scotland to pronounce that he would not accept such an arrangement and would refuse even to discuss the matter with us, the Chancellor chose to misrepresent the fiscal commission’s proposals. He chose also to misrep­resent the size of the Scottish financial sector and the impact of oil-price fluctuations, and offered misleading comparisons with the eurozone.

The Treasury further argued that the UK is the continuing state in international law, and so Scotland is not entitled to a share of the Bank of England, among other things. As a campaign tactic, it seems as if the UK government is insisting on the sole right
to determine what the assets are and which are the liabilities.

Despite the UK Treasury’s position, the Scottish government is continuing to be constructive. Even though the Treasury has accepted that it has the legal obligation to pay back the UK debt in the event of a Yes vote, we are willing to finance a fair share. This is dependent, of course, on receiving a fair share of the assets. It is the UK government that curiously seems to be insisting, through its line of argument, that the rest of the UK must shoulder the whole debt burden.

As Christine Bell, professor of constitutional law at Edinburgh, has pointed out, “Legally under international law the position is clear: if the remainder of the UK keeps the name and status of the UK under international law, it keeps its liabilities for the debt. The UK took out the debt, and legally it owes the money. Scotland cannot therefore ‘default’.”

This is just one reason why I believe that, despite the destructive rhetoric of the No campaign, common sense will prevail and a fair share of assets and liabilities will indeed be agreed. Besides Mr Osborne’s announcement, the No campaign has seized on comments by the president of the European Commission, José Manuel Barroso, about Scotland’s EU membership, including a preposterous comparison between Scotland and Kosovo. We have always accepted that it is for the member states to decide the route for Scotland to continue its membership of the EU as an independent country. We have also always accepted that negotiations will have to take place.

But there is nothing in any European treaty that allows for the removal of five million EU citizens against their will because they have taken part in a legal, democratic vote about how they should be governed. Mr Barroso’s comments were followed by a range of experts setting out why he was wrong.

Sir David Edward, a former British judge at the European Court of Justice who describes himself as a moderate unionist, has said there is an obligation to negotiate Scotland’s membership between the event of a Yes vote and Scotland becoming independent.

Yet even more than the legal position, we need to be clear about the EU’s very purpose. It is founded on the principles of democracy, freedom and solidarity. It is in the business of enlargement. To remove Scotland would involve turning its back on these founding values and it is entirely unclear why any EU state would contemplate such a step.

Our vision of an independent Scotland is one of a country engaging fully with the EU and the broader international community, co-operating closely with our friends and neighbours in the UK.

The close cultural and social ties across these islands will continue and, I believe, will be strengthened. We can learn from each other in a partnership of equals based on mutual respect. I passionately believe that an independent Scotland will be a more democratic, fairer and more prosperous country and that is why I believe the momentum is so strongly with the Yes campaign and why on 18 September the people of Scotland will vote Yes. 

Alex Salmond is the leader of the Scottish National Party and the First Minister of Scotland

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

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The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

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The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

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It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge