Why bad movies keep coming out and what to do about it

Unlike the babbling brook of Hollywood – with its suppression of truth, fake heroes and warmongering – a masterpiece, or just a good movie, is unforgettable.

As an inveterate film fan, I turn to the listings every week and try not to lose hope. I search the guff that often passes for previews, and I queue for a ticket with that flicker of excitement that brings to mind matinees in art-deco splendour. Once inside, lights down, beer in hand, I feel hope recede as the minutes pass. How many times have I done a runner? There is a cinema I go to that refunds your money if you’re out the door within 20 minutes of the opening titles. The people there have knowing looks. My personal best is less than five minutes of the awful Moulin Rouge.

The other day, I saw Blue Jasmine, written and directed by Woody Allen. The critics’ applause was thunderous. “A work of brilliance . . . Pure movie-going pleasure . . . Smart, sophisticated and hugely enjoyable . . . Brilliantly funny”. One journalist called it a “miracle”. So I queued for a ticket, even conjuring the wonderful scene from Annie Hall (1977) when Allen, standing in a cinema queue, meets his hero Marshall McLuhan, he of “the medium is the message”.

Today he might as well call up Hans Christian Andersen’s parable about a naked emperor, which applies to his latest “work of brilliance”. By any fair and reasonable measure, it is crap. Every character is cardboard. The schematic “plot” is crude. Two adopted sisters are thrown together implausibly. There is a wannabe politician whose name should be Congressman Stereotype. The script is lazy, dated and patronising. Clearly, Allen wrote it during a night sweat. “If Cate Blanchett doesn’t receive an Oscar nomination,” wrote the Times critic, “then I will eat a Chanel hat.” Actually, Blanchett deserves a Lifeboat medal. She tries and fails to rescue this wreck.

PR has subverted much of our lives, making unconscious acolytes of those who once might have operated outside the pack. The drumbeat of crap movies with big promotional budgets, mostly from the United States, is incessant. The US market share of cinema box-office takings in Britain is more than 70 per cent; the small UK share is mainly for US co-productions. Films from Europe and the rest of the world account for a tiny fraction.

The hype of public relations – Edward Bernays’s euphemism for propaganda – is now regarded as truth. The medium has become the message. David Cameron, a former PR huckster for a media asset-stripper, saw the hyped Fifth Estate, and declared: “Benedict Cumberbatch – brilliant, fantastic piece of acting. The twitchiness and everything of Julian Assange is brilliantly portrayed.” Neither he nor Cumberbatch has ever met Assange; nor has any of the makers of this fiction. Based on a dodgy, axe-grinding book, this DreamWorks juggernaut is a perfidious, unethical exploitation of a man fighting for his freedom, if not his life.

Not surprisingly, Cameron’s government is slashing at the British Film Institute, keeper of the world’s greatest film archive and one of this country’s most liberating institutions. Like the National Health Service, it would not be established today. If you yearn to avoid Hollywood’s “babbling brook of bullshit” (to borrow from Richard Lewis in Curb Your Enthusiasm), join the BFI. As a long-time member and supporter, I am often to be found in one of its acoustically excellent cinemas, seeing films past and present, classics and unknowns, that are reminders of how pleasurable an hour or two in front of celluloid can be. For more than 30 years, my own films have had their premieres here.

The antithesis of Blue Jasmine and The Fifth Estate has just ended a run at the BFI. This is Nothing But a Man, one of only two fiction features directed by Michael Roemer, a German Jewish refugee who grew up in Kent before emigrating to the US. Made in 1964 and set in the Deep South with an almost entirely African-American cast, it is the story of Duffy (Ivan Dixon), a tormented young black man whose life is consumed and distorted by his refusal to accept his “boy” status. Aware that only collective action can beat racism, he is constantly looking for solidarity and failing to find it.

Is Duffy’s anger the product of an obstinate nature or a principled struggle against The Man? In keeping us guessing, Roemer (he wrote the script with Robert M Young) ensures the anger is real, almost a presence in the cinema. Yet it is masked behind smiles; almost everyone in this remarkable film smiles as a way of trapping, if not containing despair. The jazz singer Abbey Lincoln, who plays Duffy’s wife, Josie, is superb at this emotional and political sleight of hand. There is hope, too, but not a driblet of sentimentality.

None of the main cinema chains in the US wanted to show Nothing But a Man. No major distributor picked it up. Like The War Game by Peter Watkins, which the BBC banned for 20 years, Roemer’s film did the rounds of church halls, youth centres and later video recorders. The point about the film is that it is as timeless as its director is ageless. At 85, Michael Roemer still teaches at the Yale School of Art and worries that he could not make “commercial” films that people wanted to see.

He need not worry. A film is judged by how or whether we remember it. Unlike the babbling brook of Hollywood – with its suppression of truth, fake heroes and warmongering – a masterpiece, or just a good movie, is unforgettable. Join the BFI.

johnpilger.com

Film canisters within the acetate vault at the BFI. Image: Getty

John Pilger, renowned investigative journalist and documentary film-maker, is one of only two to have twice won British journalism's top award; his documentaries have won academy awards in both the UK and the US. In a New Statesman survey of the 50 heroes of our time, Pilger came fourth behind Aung San Suu Kyi and Nelson Mandela. "John Pilger," wrote Harold Pinter, "unearths, with steely attention facts, the filthy truth. I salute him."

This article first appeared in the 17 October 2013 issue of the New Statesman, The Austerity Pope

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser