Why the UK's luxury brands aren't expected to "do a Gucci"

There was a dual tone throughout this programme: a kind of impatient casting up of the eyes to heaven about Britain’s lack of tax incentives for luxury craftsmen, and a deep smugness that many of our producers have neither the backing nor even any remote

Selling British Luxury
Radio 4

A programme on Monday about the UK’s luxury brands (Church’s brogues, Fox Brothers flannels) naturally applauded their “subtle fusion of heritage and craftsmanship”. But there was a dual tone throughout: a kind of impatient casting up of the eyes to heaven about Britain’s lack of tax incentives for luxury craftsmen, and a deep smugness that many of our producers have neither the backing nor even any remote desire to “do a Gucci” and be wheeled out across China. “The discernment trends are with us,” sniffed Deborah Meaden of Dragons’ Den, speaking very fast in a convinced tone, like someone forever moving towards grabbing mid-level loot. It sounded sensible but hardly audacious.

I once interviewed a former chief executive of Louis Vuitton who said that his favourite part of the job was not the parties or products (I believed him – he was wearing a zip-up cardigan) but the dawn poring over sales figures, seeking shapes and promises in buying, forging forth to Chennai and Yekaterinburg and Siberia.

“I have a very big idea of what Europe is,” he said inexorably. “Basically it starts in Paris, and ends up via the rest of the world in Vladivostok.” At the time we were in Kazakhstan, where he was opening a store in a mall aimed at young Kazakhs oil-rich from a treacherous site in the Caspian sea and shopping high-end for the first time in a century. And yet, the first product I spotted in this gold-dripping mall? Not, in fact, Louis Vuitton or Prada or Hermès – but a bottle of bubble bath from the Somerset brand Cowshed.

Later that day, on the damp walls of a restaurant on the outskirts of the largest city, Almaty (arrived at in a 1980s Lada), I noticed a mouldering but cherished hand-tinted, 18th-century print of West Wycombe Park in Buckinghamshire. If ex-Soviets can foster such whimsical ideas of Britain, anybody can. (And they do. One of the last prisoners in the Gulag, a double agent and former KGB code-breaker, said that his most prized possession back in Moscow had been an AA road map of the UK, featuring a special route to T E Lawrence’s house in Dorset.)

For now, though, we must accept our roots in the petit-bourgeois trading classes, plug our cufflinks, and think smallish.

Is it cause for smugness that British brands aren't able to "do a Gucci"?

Antonia Quirke is an author and journalist. She is a presenter on The Film Programme and Pick of the Week (Radio 4) and Film 2015 and The One Show (BBC 1). She writes a column on radio for the New Statesman.

This article first appeared in the 17 October 2013 issue of the New Statesman, The Austerity Pope

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How wine crosses national boundaries

With a glass of wine, and a bit of imagination, wine can take us anywhere.

Wine offers many pleasures, one of which is effortless movement. You can visit places that make the wines you love, but you can also sip yourself to where these grapes once grew, or use a mind-expanding mouthful to conjure somewhere unrelated but more appropriate to your mood. Chablis, say, need not transport you to damp and landlocked Burgundy, even if the vines flourish there, not when those stony white wines suit sun, sea and shellfish so well.

Still, I’d never been to Istria – a triangle of land across the Adriatic from the upper calf of Italy’s boot – either in vino or in veritas, until I tried a selection of wines from Pacta Connect, a Brighton-based, wine-importing couple obsessed with Central and Eastern Europe. 

The tapas restaurant Poco on Broadway Market in east London has fiercely ecological credentials – it uses lots of locally sourced and sustainably grown food and the space is a former bike shop – but this fierceness doesn’t extend to entirely virtuous wine-buying, thank goodness. I’m all for saving the planet: waggle the eco-spear too hard, however, and I’ll be forced to drink nothing but English wine. Trying each other’s wines, like learning each other’s customs, is vital to understanding: there’s no point improving the atmosphere if we all just sit around inhaling our own CO2 at home.

The world is full of wine and it is our duty to drink variously in the name of peace and co-operation – which are not gifts that have frequently been bestowed on Istria. I have sought enlightenment from Anna, the Culinary Anthropologist. A cookery teacher and part-time Istrian, she has a house on the peninsula and a PhD in progress on its gastronomy. So now, I know that Istria is a peninsula, even if its borders are debated – a result of Croatia, Slovenia and Italy all wanting a piece of its fertile red soil and Mediterranean climate.

From ancient Romans to independence-seeking Croatians in the early 1990s, all sorts of people have churned up the vineyards, which hasn’t stopped the Istrians making wine; political troubles may even have added to the impetus. A strawberry-ish, slightly sparkling Slovenian rosé got on splendidly with plump Greek olives and English bean hummus, topped with pickled tarragon and thyme-like za’atar herbs from the Syrian-Lebanese mountains. A perfumed white called Sivi Pinot by the same winemaker, Miha Batič, from Slovenian Istria’s Vipava Valley, was excellent with kale in lemon juice: an unlikely meeting of the Adriatic, the Atlantic and the Mediterranean. Sivi Pinot is another name for Pinot Grigio, which seems fair enough: as long as we can raise our glasses and agree to differ, names should be no problem.

But sometimes we can’t. The other Slovenian winemaker on the menu, Uroš Klabjan, lives three kilometres from the Italian city of Trieste, where his Malvazija Istarska would be called Malvasia Istriana. Either way, it is fresh and slightly apricot-like, and goes dangerously well with nothing at all: I see why this is Istria’s most popular white grape. His Refošk, an intense red, is also good but there is a complicated argument over when Refošk should be called Teran. Like battles over parts of the Balkans, these wrangles seem incomprehensible to many of us, but it’s sobering to think that wine can reflect the less pleasant aspects of cross-cultural contact. Intolerance and jingoism don’t taste any better than they sound.

We finish with Gerzinić’s Yellow Muskat and rhubarb parfait: Croatian dessert wine from an ancient grape found around the world, with an English plant transformed by a French name. There’s nothing sweeter than international co-operation. Except, perhaps, armchair travel.

Nina Caplan is the 2014 Fortnum & Mason Drink Writer of the Year and 2014 Louis Roederer International Wine Columnist of the Year for her columns on drink in the New Statesman. She tweets as @NinaCaplan.

This article first appeared in the 23 June 2016 issue of the New Statesman, Divided Britain