Japan’s Yankee genius, the greatest scientist you've never heard of

Ovshinsky created a hatful of world-changing innovations, many of which threatened the dominance of America’s great new invention: the transistor. US corporate interests rubbished his work and he ended up licensing his technologies to a few small Japanese

On 17 October, there will be a portentous conjunction. This will be the day when the United States reaches its overdraft limit, leaving it with just $30bn to pay its bills (about half the $60bn a day needed). It is also the UN’s International Day for the Eradication of Poverty; and it will be the first anniversary of the death of Stanford Ovshinsky, the greatest scientist you’ve never heard of. We could pull everything together neatly by naming it “Ovshinsky Day”.

Ovshinsky created a hatful of world-changing innovations. In 1968, the New York Times declared that his new electronic switch would lead to a future in which we would all have “small, general-purpose desktop computers for use in homes, schools and offices” and “a flat, tubeless television set that can be hung on the wall like a picture”.

It seemed so unlikely that no one in the US wanted to invest. What’s more, Ovshinsky’s discoveries threatened the dominance of America’s great new invention: the transistor. US corporate interests rubbished his work and he ended up licensing his technologies to a few small Japanese companies. You might know their names: Sharp, Canon, Sony, Matsushita . . .

No wonder Ovshinsky was later hailed as “Japan’s American genius”. That US overdraft might not have become quite so bad if the country’s business leaders had operated with more foresight and less fear.

By the end of his life, Ovshinsky had established a new field of science: the study of “amorphous” materials, messy solids that have no regular atomic structure. He published around 300 academic papers on the subject. His inventions gained more than 400 patents. All this from a man who taught himself physics using books borrowed from the public library in his home town of Akron, Ohio.

The technology behind rewritable CDs and DVDs was Ovshinsky’s brainchild, as was the material for “phase-change memory”, now standard in data storage technologies today.He designed the solar panels used in the Japanese calculators that flooded the world market in the 1980s. Similarly ubiquitous is his rechargeable nickel-metal hydride battery.

As one of the first people to spot that burning fossil fuels would lead to global climate change, Ovshinsky geared much of his research towards steering us away from that future. His altruism was unbounded: he threw ideas to anyone who would listen. Nevill Mott, on receiving his Nobel Prize in Physics in 1977, admitted that he got some of his best ideas from Ovshinsky.

In 1960, Ovshinsky set up his firm Energy Conversion Devices (ECD) to use “creative science to solve societal problems”. He saw science ending poverty by ensuring everyone had access to the resources necessary for life.

He led by example. In 2000, an analysis of executive pay by the Institute for Policy Studies found that the average chief executive was drawing 500 times the salary of an average worker at the same company. Ovshinsky was taking just five times the wage of those on ECD’s factory floor.

Ovshinsky didn’t eradicate poverty before he died last October and the UN isn’t going to get there just by naming a day in honour of the idea. Yet that’s no reason to give up. You’ve heard of him now and it’s almost inevitable that you’ll use one of his technologies on 17 October. When you do, give something back. Choose to walk, take public transport or cycle rather than burn fossil fuels. Borrow a book from a library. Give something away – an idea, money, some help. Have a happy Ovshinsky Day.

The flatscreen TV: impossible without Ovshinsky. Image: Getty

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 11 October 2013 issue of the New Statesman, Iran vs Israel

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How the internet has democratised pornography

With people now free to circumvent the big studios, different bodies, tastes and even pubic hair styles are being represented online.

Our opinions and tastes are influenced by the media we consume: that much is obvious. But although it’s easy to have that conversation if the medium we are discussing is “safe for work”, pornography carries so much stigma that we only engage with it on simple terms. Porn is either “good” or “bad”: a magical tool for ­empowerment or a destructive influence on society. Many “pro-porn” campaigners shy away from nuanced critique, fearing it could lead to censorship. “Anti-porn” campaigners, convinced that porn is harmful by definition, need look no further than the mainstream tube sites – essentially, aggregators of clips from elsewhere – to gather examples that will back them up.

When we talk about the influence of porn, the emphasis is usually on a particular type of video – hardcore sex scenes featuring mostly slim, pubic-hairless women and faceless men: porn made for men about women. This kind of porn is credited with everything from the pornification of pop music to changing what we actually do in bed. Last year the UK government released a policy note that suggested porn was responsible for a rise in the number of young people trying anal sex. Although the original researcher, Cicely Marston, pointed out that there was no clear link between the two, the note prompted a broad debate about the impact of porn. But in doing so, we have already lost – by accepting a definition of “porn” shaped less by our desires than by the dominant players in the industry.

On the day you read this, one single site, PornHub, will get somewhere between four and five million visits from within the UK. Millions more will visit YouPorn, Tube8, Redtube or similar sites. It’s clear that they’re influential. Perhaps less clear is that they are not unbiased aggregators: they don’t just reflect our tastes, they shape what we think and how we live. We can see this even in simple editorial decisions such as categorisation: PornHub offers 14 categories by default, including anal, threesome and milf (“mum I’d like to f***”), and then “For Women” as a separate category. So standard is it for mainstream sites to assume their audience is straight and male that “point of view” porn has become synonymous with “top-down view of a man getting a blow job”. Tropes that have entered everyday life – such as shaved pubic hair – abound here.

Alongside categories and tags, tube sites also decide what you see at the top of their results and on the home page. Hence the videos you see at the top tend towards escalation to get clicks: biggest gang bang ever. Dirtiest slut. Horniest milf. To find porn that doesn’t fit this mould you must go out of your way to search for it. Few people do, of course, so the clickbait gets promoted more frequently, and this in turn shapes what we click on next time. Is it any wonder we’ve ended up with such a narrow definition of porn? In reality, the front page of PornHub reflects our desires about as accurately as the Daily Mail “sidebar of shame” reflects Kim Kardashian.

Perhaps what we need is more competition? All the sites I have mentioned are owned by the same company – MindGeek. Besides porn tube sites, MindGeek has a stake in other adult websites and production companies: Brazzers, Digital Playground, Twistys, PornMD and many more. Even tube sites not owned by MindGeek, such as Xhamster, usually follow the same model: lots of free content, plus algorithms that chase page views aggressively, so tending towards hardcore clickbait.

Because porn is increasingly defined by these sites, steps taken to tackle its spread often end up doing the opposite of what was intended. For instance, the British government’s Digital Economy Bill aims to reduce the influence of porn on young people by forcing porn sites to age-verify users, but will in fact hand more power to large companies. The big players have the resources to implement age verification easily, and even to use legislation as a way to expand further into the market. MindGeek is already developing age-verification software that can be licensed to other websites; so it’s likely that, when the bill’s rules come in, small porn producers will either go out of business or be compelled to license software from the big players.

There are glimmers of hope for the ethical porn consumer. Tube sites may dominate search results, but the internet has also helped revolutionise porn production. Aspiring producers and performers no longer need a contract with a studio – all that’s required is a camera and a platform to distribute their work. That platform might be their own website, a dedicated cam site, or even something as simple as Snapchat.

This democratisation of porn has had positive effects. There’s more diversity of body shape, sexual taste and even pubic hair style on a cam site than on the home page of PornHub. Pleasure takes a more central role, too: one of the most popular “games” on the webcam site Chaturbate is for performers to hook up sex toys to the website, with users paying to try to give them an orgasm. Crucially, without a studio, performers can set their own boundaries.

Kelly Pierce, a performer who now works mostly on cam, told me that one of the main benefits of working independently is a sense of security. “As long as you put time in you know you are going to make money doing it,” she said. “You don’t spend your time searching for shoots, but actually working towards monetary gain.” She also has more freedom in her work: “You have nobody to answer to but yourself, and obviously your fans. Sometimes politics comes into play when you work for others than yourself.”

Cam sites are also big business, and the next logical step in the trickle-down of power is for performers to have their own distribution platforms. Unfortunately, no matter how well-meaning your indie porn project, the “Adult” label makes it most likely you’ll fail. Mainstream payment providers won’t work with adult businesses, and specialist providers take a huge cut of revenue. Major ad networks avoid porn, so the only advertising option is to sign up to an “adult” network, which is probably owned by a large porn company and will fill your site with bouncing-boob gifs and hot milfs “in your area”: exactly the kind of thing you’re trying to fight against. Those who are trying to take on the might of Big Porn need not just to change what we watch, but challenge what we think porn is, too.

The internet has given the porn industry a huge boost – cheaper production and distribution, the potential for more variety, and an influence that it would be ridiculous to ignore. But in our failure properly to analyse the industry, we are accepting a definition of porn that has been handed to us by the dominant players in the market.

Girl on the Net writes one of the UK’s most popular sex blogs: girlonthenet.com

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times