The choices in the Middle East are not between good and bad, but between bad and worse

A nuclear Iran will destabilise the Middle East and maybe push Saudi Arabia and other Sunni countries into a nuclear arms race. Oil supplies might be threatened. Yet Israel, though always capable of defending itself, shouldn’t be taking a seat in the firs

‘‘Moreover, I advise that Carthage must be destroyed,” Cato the Elder, the Roman statesman, used to say at the end of each of his speeches, regardless of the topic at hand. He was indeed obsessed with Carthage, believing that it posed an existential threat to the Roman empire. For him, it was a zero-sum game.

Did Carthage, on the other side of the Mediterranean Sea (near today’s Tunis), pose such a threat to the mighty empire? That is a matter for historians to judge. What matters is that Cato’s constant cries were heeded. In 146BC, after a siege of more than two years, the Romans conquered Carthage and destroyed it. It was said that, to prove their point, they even ploughed over the city and sowed salt into the soil after destroying it. As far as the Romans were concerned, that was the end of the Carthaginian story.

Like Cato the Elder, the Israeli prime minister, Binyamin Netanyahu, doesn’t miss an opportunity to declare that Iran’s nuclear programme must be stopped. On 6 October, in his second landmark speech at Bar-Ilan University, he said Iran aspires to take over the Middle East and destroy Israel. If this is true, then, from a purely Israeli point of view, Netanyahu is right: Iran has to be checked.

So, like Cato, who repeatedly warned that if Carthage wasn’t crushed Rome would fall, Netanyahu has been trumpeting the formula that a nuclear Iran is the end of Israel. To his credit, through his tireless efforts and with his considerable oratorical skills, he managed to mobilise the world to take a more serious look at the danger of a nuclear Iran. The question is whether he is satisfied with this, or if, suspecting that the rest of the world is just talking, he would act on his own to attack Iran’s nuclear capabilities.

Still following the Roman-Carthaginian analogy, one might wonder if a nuclear Iran really is the end of Israel. Not that I’m endorsing a nuclear Iran – God forbid – but, in my opinion, the main goal of the ayatollahs is never again to be in the position where they were in 1988 at the end of the Iran-Iraq war, when, out of weakness and exhaustion, they had to accept a ceasefire. It is the Shia-Sunni divide that is their main priority, and they are determined to get the upper hand over the Sunnis in the Middle East. Needless to say, nuclear capabilities will also allow them to challenge the US presence in the region.

If this analysis is true, Israel should not be pushing itself into the forefront. Of course, a nuclear Iran will destabilise the Middle East and maybe push Saudi Arabia and other Sunni countries into a nuclear arms race. Oil supplies might be threatened. In short, grim prospects for the future.

Yet Israel, though always capable of defending itself, shouldn’t be taking a seat in the first row for this show. Israelis should rather be humming the tune of that popular Israeli song, “Medina Ktana” – “Little country, avoiding trouble”.

If, on the other hand, I am wrong and the main aim of the Iranian leadership is indeed to destroy Israel with nuclear weapons, then, in theory, Netanyahu is absolutely right and everything possible should be done to stop it, including – if all else fails – an independent Israeli strike on Iran.

However, this is where the historical analogy stops serving us. Cato the Elder had to convince the Roman Senate to go to war with Carthage. Once he succeeded, Carthage was doomed: it couldn’t face the might of the formidable Roman army and navy. Netanyahu, on the other hand, has to persuade the whole world community, and, judging from his most recent appearance at the United Nations, it doesn’t seem that the world is convinced.

Even the United States seems more receptive now to the new rhetoric emerging from Tehran. And the success of the moves to disarm Syria of its chemical weapons, in which diplomacy backed by a credible military option seemed to bring results, is definitely not an incentive for an American strike on Iran. Strong and effective sanctions, with the constant reminder that “all the options are on the table”, seem more promising to Washington.

So, Netanyahu is left with his own government, but even here, alas, he has not garnered success. According to the Israeli newspapers, he has tried once and again to pass a resolution on a military strike on Iran’s nuclear facilities in the inner cabinet of seven ministers, but failed. It is believed that each chief of staff of the Israel Defence Forces (IDF) in recent years, and each head of the Mossad, objected to such a decision. According to Meir Dagan, the former head of the Mossad who has spoken out publicly, such an attack would only delay the Iranian rush for nuclear weapons, and its repercussions might be even more dangerous.

Netanyahu has already made one vow which he has had to break. In books and speeches, he declared that a Palestinian state posed a mortal threat to Israel. Then, four years ago, in his first Bar-Ilan speech, he reluctantly agreed in principle to such a state existing side by side with Israel. He learned the hard way that choices in the Middle East are not between good and bad, but between bad and worse.

It seems that, rhetoric aside, Netanyahu is slowly resigning himself to the idea that bad (sanctions, with unknown chances of stopping a nuclear Iran) is better than worse (an Israeli strike, which will only delay the nuclear progress, and will surely be followed by a nuclear, revengeful Iran). I sincerely do not envy him.

Uri Dromi is a columnist based in Jerusalem. He was the spokesman for the Rabin and Peres governments of Israel from 1992 to 1996

Binyamin Netanyahu doesn't miss an opportunity to mention that Iran's nuclear programme must be stopped. Image: Getty

This article first appeared in the 11 October 2013 issue of the New Statesman, Iran vs Israel

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA