Still the star attraction: Amanda Palmer performs at the Village Underground in London. Image: Elliott Franks/Eyeveine
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Amanda Palmer: How to drink with your fans

The internet has ushered in a new era of intimacy between artists and their audience.

Shortly after my crowd-funding effort last year, when I used the Kickstarter website to fund my first album, I found myself doing a phone interview with Forbes. The guy asked – like every business journalist I’d talked to that day who wanted to crack the da Vinci code of successful crowd-funding – the question that I had already started getting sick of.

“So,” he said, “could you briefly explain this relationship you have with your fans?”

I rambled on clumsily about how the relationship was a long-term symbiosis, about how a lot of these Kickstarter backers were folks I’d actually crashed with, drank with and communed with over countless years of blogging, Twitter and emails. I tried to explain how the fan base and I sort of . . . well, took care of each other. Did that make sense?

There was a pause and the Forbes guy said: “Er, can you please give me a concrete example of that?”

The publicist interrupted the call to inform us that we had three minutes left. “It’s kind of complicated,” I apologised, “but it’s beautiful. And real. You know?” He didn’t. “Lemme ask you a question,” I said. “Are you married? Yes? OK. We have two minutes. Could you briefly explain this relationship you have with your wife?” At least I made him laugh.

People are quick nowadays to denigrate the new wave of kickstarting, small-business-running, self-promoting artists. They call us shameless. Trent Reznor of Nine Inch Nails recently commented on the crowdfunding culture: “I’m not super-comfortable with the idea of Ziggy Stardust shaking his cup for scraps,” he said. Ziggy, the fictional icon? Clearly not. But early Bowie, the tech pioneer? Quite likely.

This conundrum is fascinating a new generation of art-makers: do you have to trade your “other-worldly” mystique for your ability to make a living? If so, is that classic brand of mystique going to die a Darwinian death, now that artists are visibly manning their own storefronts?

Not at all. It’s just that the artists most fit to survive today no longer equate mystique with artistic credibility. They’re not shaking their cups for scraps; they’re busy drinking with their fans, like the old-school travelling musicians.

My Kickstarter, which took in over a million dollars in album pre-orders from about 25,000 backers, started at $1 for a digital download; $50 bought the limited-edition vinyl; $5,000 bought a house party, 34 of which were sold in locations including South Africa, Israel, Canada, Norway and Sydney. In each of these places, 50 fans created a city-specific online group with a volunteer organiser who banked their pooled contributions, an innovation in collectivist fandom that I found inspiring.

Two people bought the $10,000 “art sitting and dinner”, for which I promised to “draw your portrait or vice versa . . . or whatever (clothing optional)”. I delivered the first one in Washington, DC, and brought along my husband, Neil (who is luckily quite sociable), to keep me company.

Nobody got naked. Instead, Neil and I painted a mural on a bedroom wall belonging to the unborn baby incubating in the belly of the Kickstarter backer, Chanie. We created a surreal scene featuring a moon man playing the piano and a killer rabbit in a hot-air balloon, while Chanie and her husband sat on the floor of the empty nursery, chatting with us about bad films, sibling feuds and how family can be impossible. Then we all went for Indian food. The “shameless” connection that exists between new-school crowd-funding artists and our fans lies within the wider context of social media, which has led to an increasing level of intimacy. Once you’ve been in a relationship for years (hopefully) shame disintegrates. There’s a difference between asking a stranger for a handout, a friend for a favour and a customer for a down payment. Crowdfunding artists are generally working in the third category, in the spirit of the second. It’s the blurry line between the two latter categories that makes crowd-funding difficult to explain to the Forbes guy.

I delivered the second art sitting last month in Perth, while touring with my band in Australia. The backer’s name was Yana and it wasn’t until I met her at the show the night before that I realised I knew her from Twitter; we’d been casually communicating for years.

Yana’s hard to miss. She was born with achondroplasia. She’s in her late twenties, she’s four foot six inches tall and she’s undergone ten operations to lengthen her arm and leg bones. After she gave me a tour of her folks’ cosy suburban house, we sat down for a home-cooked feast, during which I chatted happily with her younger brother, who is six foot three inches, and her parents (her mum is from France; her dad is from England) about everything from homesickness to the new Australian prime minister (nobody was a fan).

Then Yana bundled up a canvas, blankets and brushes into boxes that I helped carry across a street and a football pitch. She had it all planned out: she wanted to pose nude in the park where she’d played as a child. I was impressed. I told her that if we got arrested, it would probably be the most cred-building event to have happened to me since getting jailed in Amsterdam for playing a spontaneous ukulele gig in Dam Square.

Yana wasn’t a natural exhibitionist but as soon we settled into a shady gazebo near the playground and nobody was watching, she took a deep breath and shed her clothes. I picked up a paintbrush.

Her body was a beautiful landscape of voluptuous, snow-white skin, her legs and arms covered in constellations of scars (there were 35, she told me later) from her ten operations. As I focused on sketching her outline, I felt a quiet, profound sense of honour. I’m a shit painter and completing a passable likeness took two hours and included a couple of close calls in the indecent exposure department. One old man wandered over to us and asked us what we were doing, as Yana dived under the blanket. “Art students,” I explained earnestly, winking at Yana, who stifled a laugh.

Yana shared the stories of her life: about how she was constantly ill as a result of her condition and about Jeff, her best friend, who had turned her on to my music years ago. “We were both hospital babies,” she told me. “We never had to justify ourselves to each other.”

The month Jeff died was the month I launched my Kickstarter. Yana bought the art sitting as a sort of parting gift to his memory. I didn’t ask where she got the money. “Everybody always stares at me,” she mused, as another passer-by wandered too close and she grabbed the blanket. “But never for the reasons I want.”

I kept messing up her eyebrow. I erased and redrew, thinking about how we judge one another. Was I trying to make her more beautiful? I shook the thought off and kept trying to get her left eyebrow right.

We felt like we knew each other but that’s because . . . we did. One of the things I’ve noticed lately about these flash-relationships I make with fans is the immediate comfort we have with one another. Fan/artist intimacy was once a one-way street: Patti Smith fans in the 1970s may have felt like they knew her through her lyrics but how well could Patti know them back?

I learn about my fans’ lives at my leisure, through Twitter and Tumblr, while on the couch at home, in airport lounges, riding the subway. The rules of true friendship really do seem to apply: we check in with each other frequently, we respond to each other truthfully, we help in emergencies, we tweet each other’s projects, we write comforting words. And occasionally, like in any friendship, we bicker about Miley Cyrus.

As human creatures, we’re much more likely to help those we know intimately. This is why crowd-funding works far better for the artists who are in committed relationships with their fans. The artist who never communicates anything online and then suddenly launches a crowd-funding campaign is like the friend who doesn’t call for six months, then suddenly asks if she can borrow your van to move her shit to a new apartment.

The next time I saw Yana was at the house party in Melbourne. It’d been over a week since our nudist park escapade and she looked a little ragged. I’d seen her in the front row the night before, her chest pressed against the barricade. The party’s hostess was a drummer named Rachel and her grunge band was playing for the backyard crowd. I bumped into Yana outside the bathroom. “How are you doing?” I asked. “Kinda sick,” she answered, in a voice that didn’t want to elicit any pity. I hugged her.

A handful of friends dropped by unexpectedly to play music, including Tom, a songwriter from Melbourne who’d just successfully crowd-funded his own record. We exchanged Kickstarter horror stories about international postage. Someone showed up through the back door with vegan lasagne and a box of home-brewed beer. Tom and I clinked glasses and I told him about my recent house party in Portland, the one on the day of the death threat.

I had been in a coffee shop in Seattle that morning, readying myself for the drive up the coast to the house of a fan named Susan, when I got the call from my manager, Eric. I’d recently blogged a poem that mashed up my emotional experiences with those of one of the Boston Marathon bombing suspects – and someone had sent an email through my website suggesting that they were going to locate and kill me. Grand.

“It’s probably just a crazy,” Eric said. “We’re trying to track down the email ISP. Can you get to a police station?”

I refused. It just seemed too silly. But as I washed my hands in the café bathroom a few minutes later, I noticed that they were shaking.

The three-hour drive to Portland took seven because of traffic and somewhere around the Columbia River crossing, I started weeping. A John Lennon song came on the radio and I started weeping harder.

When I finally arrived at Susan’s house, everybody was already drinking and carousing on her porch and, as I walked over the dark lawn, they gathered around me and applauded. Someone thrust a beer in my hand. Susan, who crafts weird headwear for a living, crowned me with an antler headdress. I cleared my throat and said, “Hey, guys. Thanks for coming. My day’s been fucked. I may start crying now.”

And I did. I didn’t tell them about the death threat until much later, while I was playing in Susan’s shag-carpeted basement. A neck rub circle had started. We collapsed in uncontrollable laughter singing Nine Inch Nails songs with misheard and alternative lyrics about cats, then I played some sad ukulele songs in the pitch dark and a quiet, tall boy with a moustache leaned into my ear and whispered that he’d just lost somebody.

The party raged into the night but I headed upstairs to bed. I kissed and hugged people goodnight and Susan tucked me into bed and made sure I had a clean towel.

“This is my daughter’s room,” she said. “She’s off at college now. But she’ll be so, so happy you slept in her bed.” She blew me a kiss and closed the door. I shut my eyes, feeling entirely safe.

Tom and I were due to play a song together in the garden, so the Kickstarter horror story hour came to an end and I ducked back into the hostess-drummer’s bedroom, where I’d left my make-up case. I sat myself down in front of a cracked mirror. As I tossed my ukulele on to the bed, I saw something move in the corner of the room. It looked like a pile of clothes. I went closer. The pile of clothes was Yana. She was lying on the floor, wrapped in a blanket.

“You OK?” I asked. “Don’t you want to lie on the bed instead of the floor?” I felt helpless.

“No . . . I’m good,” she said.

I put my hand on her cheek and looked down at her. I knew those eyebrows so well by then. I wished I hadn’t fucked them up so much. I pulled the blanket over her shoulders.

“Feel better,” I whispered. She shut her eyes and I grabbed my ukulele and went back to the party.

Like I said to the Forbes guy, we take care of each other. It’s complicated. And beautiful. But very real.

 

Jeremy Corbyn. Photo: Getty
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Lexit: the EU is a neoliberal project, so let's do something different when we leave it

Brexit affords the British left a historic opportunity for a decisive break with EU market liberalism.

The Brexit vote to leave the European Union has many parents, but "Lexit" – the argument for exiting the EU from the left – remains an orphan. A third of Labour voters backed Leave, but they did so without any significant leadership from the Labour Party. Left-of-centre votes proved decisive in determining the outcome of a referendum that was otherwise framed, shaped, and presented almost exclusively by the right. A proper left discussion of the issues has been, if not entirely absent, then decidedly marginal – part of a more general malaise when it comes to developing left alternatives that has begun to be corrected only recently, under Jeremy Corbyn and John McDonnell.

Ceding Brexit to the right was very nearly the most serious strategic mistake by the British left since the ‘70s. Under successive leaders Labour became so incorporated into the ideology of Europeanism as to preclude any clear-eyed critical analysis of the actually existing EU as a regulatory and trade regime pursuing deep economic integration. The same political journey that carried Labour into its technocratic embrace of the EU also resulted in the abandonment of any form of distinctive economics separate from the orthodoxies of market liberalism.

It’s been astounding to witness so many left-wingers, in meltdown over Brexit, resort to parroting liberal economics. Thus we hear that factor mobility isn’t about labour arbitrage, that public services aren’t under pressure, that we must prioritise foreign direct investment and trade. It’s little wonder Labour became so detached from its base. Such claims do not match the lived experience of ordinary people in regions of the country devastated by deindustrialisation and disinvestment.

Nor should concerns about wage stagnation and bargaining power be met with finger-wagging accusations of racism, as if the manner in which capitalism pits workers against each other hasn’t long been understood. Instead, we should be offering real solutions – including a willingness to rethink capital mobility and trade. This places us in direct conflict with the constitutionalised neoliberalism of the EU.

Only the political savvy of the leadership has enabled Labour to recover from its disastrous positioning post-referendum. Incredibly, what seemed an unbeatable electoral bloc around Theresa May has been deftly prized apart in the course of an extraordinary General Election campaign. To consolidate the political project they have initiated, Corbyn and McDonnell must now follow through with a truly radical economic programme. The place to look for inspiration is precisely the range of instruments and policy options discouraged or outright forbidden by the EU.

A neoliberal project

The fact that right-wing arguments for Leave predominated during the referendum says far more about today’s left than it does about the European Union. There has been a great deal of myth-making concerning the latter –much of it funded, directly or indirectly, by the EU itself.

From its inception, the EU has been a top-down project driven by political and administrative elites, "a protected sphere", in the judgment of the late Peter Mair, "in which policy-making can evade the constraints imposed by representative democracy". To complain about the EU’s "democratic deficit" is to have misunderstood its purpose. The main thrust of European economic policy has been to extend and deepen the market through liberalisation, privatisation, and flexiblisation, subordinating employment and social protection to goals of low inflation, debt reduction, and increased competitiveness.

Prospects for Keynesian reflationary policies, or even for pan-European economic planning – never great – soon gave way to more Hayekian conceptions. Hayek’s original insight, in The Economic Conditions of Interstate Federalism, was that free movement of capital, goods, and labour – a "single market" – among a federation of nations would severely and necessarily restrict the economic policy space available to individual members. Pro-European socialists, whose aim had been to acquire new supranational options for the regulation of capital, found themselves surrendering the tools they already possessed at home. The national road to socialism, or even to social democracy, was closed.

The direction of travel has been singular and unrelenting. To take one example, workers’ rights – a supposed EU strength – are steadily being eroded, as can be seen in landmark judgments by the European Court of Justice (ECJ) in the Viking and Laval cases, among others. In both instances, workers attempting to strike in protest at plans to replace workers from one EU country with lower-wage workers from another, were told their right to strike could not infringe upon the "four freedoms" – free movement of capital, labour, goods, and services – established by the treaties.

More broadly, on trade, financial regulation, state aid, government purchasing, public service delivery, and more, any attempt to create a different kind of economy from inside the EU has largely been forestalled by competition policy or single market regulation.

A new political economy

Given that the UK will soon be escaping the EU, what opportunities might this afford? Three policy directions immediately stand out: public ownership, industrial strategy, and procurement. In each case, EU regulation previously stood in the way of promising left strategies. In each case, the political and economic returns from bold departures from neoliberal orthodoxy after Brexit could be substantial.

While not banned outright by EU law, public ownership is severely discouraged and disadvantaged by it. ECJ interpretation of Article 106 of the Treaty on the Functioning of the European Union (TFEU) has steadily eroded public ownership options. "The ECJ", argues law professor Danny Nicol, "appears to have constructed a one-way street in favour of private-sector provision: nationalised services are prima facie suspect and must be analysed for their necessity". Sure enough, the EU has been a significant driver of privatisation, functioning like a ratchet. It’s much easier for a member state to pursue the liberalisation of sectors than to secure their (re)nationalisation. Article 59 (TFEU) specifically allows the European Council and Parliament to liberalise services. Since the ‘80s, there have been single market programmes in energy, transport, postal services, telecommunications, education, and health.

Britain has long been an extreme outlier on privatisation, responsible for 40 per cent of the total assets privatised across the OECD between 1980 and 1996. Today, however, increasing inequality, poverty, environmental degradation and the general sense of an impoverished public sphere are leading to growing calls for renewed public ownership (albeit in new, more democratic forms). Soon to be free of EU constraints, it’s time to explore an expanded and fundamentally reimagined UK public sector.

Next, Britain’s industrial production has been virtually flat since the late 1990s, with a yawning trade deficit in industrial goods. Any serious industrial strategy to address the structural weaknesses of UK manufacturing will rely on "state aid" – the nurturing of a next generation of companies through grants, interest and tax relief, guarantees, government holdings, and the provision of goods and services on a preferential basis.

Article 107 TFEU allows for state aid only if it is compatible with the internal market and does not distort competition, laying out the specific circumstances in which it could be lawful. Whether or not state aid meets these criteria is at the sole discretion of the Commission – and courts in member states are obligated to enforce the commission’s decisions. The Commission has adopted an approach that considers, among other things, the existence of market failure, the effectiveness of other options, and the impact on the market and competition, thereby allowing state aid only in exceptional circumstances.

For many parts of the UK, the challenges of industrial decline remain starkly present – entire communities are thrown on the scrap heap, with all the associated capital and carbon costs and wasted lives. It’s high time the left returned to the possibilities inherent in a proactive industrial strategy. A true community-sustaining industrial strategy would consist of the deliberate direction of capital to sectors, localities, and regions, so as to balance out market trends and prevent communities from falling into decay, while also ensuring the investment in research and development necessary to maintain a highly productive economy. Policy, in this vision, would function to re-deploy infrastructure, production facilities, and workers left unemployed because of a shutdown or increased automation.

In some cases, this might mean assistance to workers or localities to buy up facilities and keep them running under worker or community ownership. In other cases it might involve re-training workers for new skills and re-fitting facilities. A regional approach might help launch new enterprises that would eventually be spun off as worker or local community-owned firms, supporting the development of strong and vibrant network economies, perhaps on the basis of a Green New Deal. All of this will be possible post-Brexit, under a Corbyn government.

Lastly, there is procurement. Under EU law, explicitly linking public procurement to local entities or social needs is difficult. The ECJ has ruled that, even if there is no specific legislation, procurement activity must "comply with the fundamental rules of the Treaty, in particular the principle of non-discrimination on grounds of nationality". This means that all procurement contracts must be open to all bidders across the EU, and public authorities must advertise contracts widely in other EU countries. In 2004, the European Parliament and Council issued two directives establishing the criteria governing such contracts: "lowest price only" and "most economically advantageous tender".

Unleashed from EU constraints, there are major opportunities for targeting large-scale public procurement to rebuild and transform communities, cities, and regions. The vision behind the celebrated Preston Model of community wealth building – inspired by the work of our own organisation, The Democracy Collaborative, in Cleveland, Ohio – leverages public procurement and the stabilising power of place-based anchor institutions (governments, hospitals, universities) to support rooted, participatory, democratic local economies built around multipliers. In this way, public funds can be made to do "double duty"; anchoring jobs and building community wealth, reversing long-term economic decline. This suggests the viability of a very different economic approach and potential for a winning political coalition, building support for a new socialist economics from the ground up.

With the prospect of a Corbyn government now tantalisingly close, it’s imperative that Labour reconciles its policy objectives in the Brexit negotiations with its plans for a radical economic transformation and redistribution of power and wealth. Only by pursuing strategies capable of re-establishing broad control over the national economy can Labour hope to manage the coming period of pain and dislocation following Brexit. Based on new institutions and approaches and the centrality of ownership and control, democracy, and participation, we should be busy assembling the tools and strategies that will allow departure from the EU to open up new political-economic horizons in Britain and bring about the profound transformation the country so desperately wants and needs.

Joe Guinan is executive director of the Next System Project at The Democracy Collaborative. Thomas M. Hanna is research director at The Democracy Collaborative.

This is an extract from a longer essay which appears in the inaugural edition of the IPPR Progressive Review.