Still the star attraction: Amanda Palmer performs at the Village Underground in London. Image: Elliott Franks/Eyeveine
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Amanda Palmer: How to drink with your fans

The internet has ushered in a new era of intimacy between artists and their audience.

Shortly after my crowd-funding effort last year, when I used the Kickstarter website to fund my first album, I found myself doing a phone interview with Forbes. The guy asked – like every business journalist I’d talked to that day who wanted to crack the da Vinci code of successful crowd-funding – the question that I had already started getting sick of.

“So,” he said, “could you briefly explain this relationship you have with your fans?”

I rambled on clumsily about how the relationship was a long-term symbiosis, about how a lot of these Kickstarter backers were folks I’d actually crashed with, drank with and communed with over countless years of blogging, Twitter and emails. I tried to explain how the fan base and I sort of . . . well, took care of each other. Did that make sense?

There was a pause and the Forbes guy said: “Er, can you please give me a concrete example of that?”

The publicist interrupted the call to inform us that we had three minutes left. “It’s kind of complicated,” I apologised, “but it’s beautiful. And real. You know?” He didn’t. “Lemme ask you a question,” I said. “Are you married? Yes? OK. We have two minutes. Could you briefly explain this relationship you have with your wife?” At least I made him laugh.

People are quick nowadays to denigrate the new wave of kickstarting, small-business-running, self-promoting artists. They call us shameless. Trent Reznor of Nine Inch Nails recently commented on the crowdfunding culture: “I’m not super-comfortable with the idea of Ziggy Stardust shaking his cup for scraps,” he said. Ziggy, the fictional icon? Clearly not. But early Bowie, the tech pioneer? Quite likely.

This conundrum is fascinating a new generation of art-makers: do you have to trade your “other-worldly” mystique for your ability to make a living? If so, is that classic brand of mystique going to die a Darwinian death, now that artists are visibly manning their own storefronts?

Not at all. It’s just that the artists most fit to survive today no longer equate mystique with artistic credibility. They’re not shaking their cups for scraps; they’re busy drinking with their fans, like the old-school travelling musicians.

My Kickstarter, which took in over a million dollars in album pre-orders from about 25,000 backers, started at $1 for a digital download; $50 bought the limited-edition vinyl; $5,000 bought a house party, 34 of which were sold in locations including South Africa, Israel, Canada, Norway and Sydney. In each of these places, 50 fans created a city-specific online group with a volunteer organiser who banked their pooled contributions, an innovation in collectivist fandom that I found inspiring.

Two people bought the $10,000 “art sitting and dinner”, for which I promised to “draw your portrait or vice versa . . . or whatever (clothing optional)”. I delivered the first one in Washington, DC, and brought along my husband, Neil (who is luckily quite sociable), to keep me company.

Nobody got naked. Instead, Neil and I painted a mural on a bedroom wall belonging to the unborn baby incubating in the belly of the Kickstarter backer, Chanie. We created a surreal scene featuring a moon man playing the piano and a killer rabbit in a hot-air balloon, while Chanie and her husband sat on the floor of the empty nursery, chatting with us about bad films, sibling feuds and how family can be impossible. Then we all went for Indian food. The “shameless” connection that exists between new-school crowd-funding artists and our fans lies within the wider context of social media, which has led to an increasing level of intimacy. Once you’ve been in a relationship for years (hopefully) shame disintegrates. There’s a difference between asking a stranger for a handout, a friend for a favour and a customer for a down payment. Crowdfunding artists are generally working in the third category, in the spirit of the second. It’s the blurry line between the two latter categories that makes crowd-funding difficult to explain to the Forbes guy.

I delivered the second art sitting last month in Perth, while touring with my band in Australia. The backer’s name was Yana and it wasn’t until I met her at the show the night before that I realised I knew her from Twitter; we’d been casually communicating for years.

Yana’s hard to miss. She was born with achondroplasia. She’s in her late twenties, she’s four foot six inches tall and she’s undergone ten operations to lengthen her arm and leg bones. After she gave me a tour of her folks’ cosy suburban house, we sat down for a home-cooked feast, during which I chatted happily with her younger brother, who is six foot three inches, and her parents (her mum is from France; her dad is from England) about everything from homesickness to the new Australian prime minister (nobody was a fan).

Then Yana bundled up a canvas, blankets and brushes into boxes that I helped carry across a street and a football pitch. She had it all planned out: she wanted to pose nude in the park where she’d played as a child. I was impressed. I told her that if we got arrested, it would probably be the most cred-building event to have happened to me since getting jailed in Amsterdam for playing a spontaneous ukulele gig in Dam Square.

Yana wasn’t a natural exhibitionist but as soon we settled into a shady gazebo near the playground and nobody was watching, she took a deep breath and shed her clothes. I picked up a paintbrush.

Her body was a beautiful landscape of voluptuous, snow-white skin, her legs and arms covered in constellations of scars (there were 35, she told me later) from her ten operations. As I focused on sketching her outline, I felt a quiet, profound sense of honour. I’m a shit painter and completing a passable likeness took two hours and included a couple of close calls in the indecent exposure department. One old man wandered over to us and asked us what we were doing, as Yana dived under the blanket. “Art students,” I explained earnestly, winking at Yana, who stifled a laugh.

Yana shared the stories of her life: about how she was constantly ill as a result of her condition and about Jeff, her best friend, who had turned her on to my music years ago. “We were both hospital babies,” she told me. “We never had to justify ourselves to each other.”

The month Jeff died was the month I launched my Kickstarter. Yana bought the art sitting as a sort of parting gift to his memory. I didn’t ask where she got the money. “Everybody always stares at me,” she mused, as another passer-by wandered too close and she grabbed the blanket. “But never for the reasons I want.”

I kept messing up her eyebrow. I erased and redrew, thinking about how we judge one another. Was I trying to make her more beautiful? I shook the thought off and kept trying to get her left eyebrow right.

We felt like we knew each other but that’s because . . . we did. One of the things I’ve noticed lately about these flash-relationships I make with fans is the immediate comfort we have with one another. Fan/artist intimacy was once a one-way street: Patti Smith fans in the 1970s may have felt like they knew her through her lyrics but how well could Patti know them back?

I learn about my fans’ lives at my leisure, through Twitter and Tumblr, while on the couch at home, in airport lounges, riding the subway. The rules of true friendship really do seem to apply: we check in with each other frequently, we respond to each other truthfully, we help in emergencies, we tweet each other’s projects, we write comforting words. And occasionally, like in any friendship, we bicker about Miley Cyrus.

As human creatures, we’re much more likely to help those we know intimately. This is why crowd-funding works far better for the artists who are in committed relationships with their fans. The artist who never communicates anything online and then suddenly launches a crowd-funding campaign is like the friend who doesn’t call for six months, then suddenly asks if she can borrow your van to move her shit to a new apartment.

The next time I saw Yana was at the house party in Melbourne. It’d been over a week since our nudist park escapade and she looked a little ragged. I’d seen her in the front row the night before, her chest pressed against the barricade. The party’s hostess was a drummer named Rachel and her grunge band was playing for the backyard crowd. I bumped into Yana outside the bathroom. “How are you doing?” I asked. “Kinda sick,” she answered, in a voice that didn’t want to elicit any pity. I hugged her.

A handful of friends dropped by unexpectedly to play music, including Tom, a songwriter from Melbourne who’d just successfully crowd-funded his own record. We exchanged Kickstarter horror stories about international postage. Someone showed up through the back door with vegan lasagne and a box of home-brewed beer. Tom and I clinked glasses and I told him about my recent house party in Portland, the one on the day of the death threat.

I had been in a coffee shop in Seattle that morning, readying myself for the drive up the coast to the house of a fan named Susan, when I got the call from my manager, Eric. I’d recently blogged a poem that mashed up my emotional experiences with those of one of the Boston Marathon bombing suspects – and someone had sent an email through my website suggesting that they were going to locate and kill me. Grand.

“It’s probably just a crazy,” Eric said. “We’re trying to track down the email ISP. Can you get to a police station?”

I refused. It just seemed too silly. But as I washed my hands in the café bathroom a few minutes later, I noticed that they were shaking.

The three-hour drive to Portland took seven because of traffic and somewhere around the Columbia River crossing, I started weeping. A John Lennon song came on the radio and I started weeping harder.

When I finally arrived at Susan’s house, everybody was already drinking and carousing on her porch and, as I walked over the dark lawn, they gathered around me and applauded. Someone thrust a beer in my hand. Susan, who crafts weird headwear for a living, crowned me with an antler headdress. I cleared my throat and said, “Hey, guys. Thanks for coming. My day’s been fucked. I may start crying now.”

And I did. I didn’t tell them about the death threat until much later, while I was playing in Susan’s shag-carpeted basement. A neck rub circle had started. We collapsed in uncontrollable laughter singing Nine Inch Nails songs with misheard and alternative lyrics about cats, then I played some sad ukulele songs in the pitch dark and a quiet, tall boy with a moustache leaned into my ear and whispered that he’d just lost somebody.

The party raged into the night but I headed upstairs to bed. I kissed and hugged people goodnight and Susan tucked me into bed and made sure I had a clean towel.

“This is my daughter’s room,” she said. “She’s off at college now. But she’ll be so, so happy you slept in her bed.” She blew me a kiss and closed the door. I shut my eyes, feeling entirely safe.

Tom and I were due to play a song together in the garden, so the Kickstarter horror story hour came to an end and I ducked back into the hostess-drummer’s bedroom, where I’d left my make-up case. I sat myself down in front of a cracked mirror. As I tossed my ukulele on to the bed, I saw something move in the corner of the room. It looked like a pile of clothes. I went closer. The pile of clothes was Yana. She was lying on the floor, wrapped in a blanket.

“You OK?” I asked. “Don’t you want to lie on the bed instead of the floor?” I felt helpless.

“No . . . I’m good,” she said.

I put my hand on her cheek and looked down at her. I knew those eyebrows so well by then. I wished I hadn’t fucked them up so much. I pulled the blanket over her shoulders.

“Feel better,” I whispered. She shut her eyes and I grabbed my ukulele and went back to the party.

Like I said to the Forbes guy, we take care of each other. It’s complicated. And beautiful. But very real.

 

Martin O’Neill for New Statesman
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1966 and all that

A year of World Cup glory, meeting Paul McCartney and eating placenta.

Fifty years ago this Saturday, on 30 July 1966, I was at Wembley. I have my ticket and my programme to prove it. I also have my 1966 ­diary, which I am looking at now. I was 30, weighed ten stone and eight pounds, and my waist was 32 inches – about as hard to believe now as England winning another World Cup final.

I am still in the same house, all these decades later, but my telephone number then was GUL 4685. GUL was short for Gulliver, I can’t remember why. In my list of contacts at the end of my diary is Melvyn Bragg, who was another recent arrival in London from Cumbria, like myself and my wife, on PRO 0790. PRO stood for Prospect, I think, which was the exchange name for somewhere over the river, possibly Kew.

My office number was TER 1234. I always thought that was a great and memorable number. It’s only now, thinking about it, that I realise that TER – meaning Terminus –
probably related to King’s Cross, which the Sunday Times was near in those days.

At the top of the charts in July 1966 were the Kinks with “Sunny Afternoon”, which I can well remember, as it was so ironically chirpy, and Georgie Fame with “Getaway”. I liked Georgie Fame – low-key, cool – but I can’t remember that tune. Both were replaced in August by the Beatles’ “Yellow Submarine”/“Eleanor Rigby”.

My day job in July 1966, on the Sunday Times staff, was writing the Atticus column. It still exists, but in a smaller, more skittery format. Previous incumbents included Ian Fleming, John Buchan and Sacheverell Sitwell, who was reputed to have got free Mateus rosé for life after giving the wine its first mention in an English newspaper.

I had been on the paper since 1960, after spending two years as a so-called graduate trainee journalist, mainly in Manchester, which was a laugh. There was no training and there were no lessons in law. You had a mentor for a few weeks and then you got on with it.

In my first few years as the boy on Atticus, I never had my name in the paper. I had to write dreary paragraphs about who might be our next man in Washington, or the bishop of London, or the master of Balliol, as if I cared. I wanted to write about footballers, gritty northern novelists, pop stars.

When I started at the Sunday Times, I felt for a while that people were prejudiced against me, because I was northern and working class and had gone to grammar school and a provincial university (Durham). Everyone else seemed to have been at Oxbridge and gone to public school.

But this prejudice was all in my head, imagined, just as it had been when I used to go from Durham to visit my girlfriend, Margaret – whom I married in 1960 – at Oxford. I was convinced that some of her posh friends were being condescending ­towards me. Total nonsense, but I had a chip on my shoulder for some years. Gone, all gone, just like my 32-inch waist. (I am now 12 stone and the new shorts I bought last week have a 38-inch waist. Oh, the horror.) If anything, these past 50 years, any prejudice has been in my favour.

Harold Wilson was the prime minister in 1966. His northern accent was even stronger than mine. I still have a letter from him, dated 21 March 1963, after I interviewed him for Atticus. In the letter, he ­describes the 1938 FA Cup final in which Preston beat Huddersfield Town 1-0, scoring in the last minute of extra time. At the bottom of the page, in handwriting, he’d added: “after hitting the crossbar”.

What I remember most about the interview was George Brown, who was deputy to
Wilson as Labour leader at the time, hanging around outside his office, drunk. Marcia Williams, Wilson’s secretary, was going around tut-tutting, making faces, complaining about George. I thought she shouldn’t have done, not in front of me, as I was a total stranger and a hack. (I don’t think we called ourselves hacks in those days, which is the normal, half-ironic self-description today.)

Harold was a football man and also a real know-all, forever boasting about his memory for facts and figures. The contents of this letter illustrate both aspects of his character. It led me later to collect a letter or autograph from every prime minister, going back to Robert Walpole. Only took me ten years.

There is a myth that England’s 1966 win helped Labour stay in power – which does not quite stand up. The general election was in March – four months before the final. But Wilson did milk England’s victory, identifying himself and the nation with our English champions.

It is possible that the reverse effect happened in 1970, when Wilson was chucked out and Edward Heath came in. England’s defeat at the 1970 World Cup by West Germany was just four days before the June general election.

***

I got my ticket for the 1966 World Cup final – for one of the best seats, priced at £5 – from my friend James Bredin, now dead, who was the boss of Border Television. Based in Carlisle, Border covered the Scottish Borders and the Isle of Man. It was a thriving, thrusting regional ITV station, now also deceased.

James’s chauffeur came to pick me up and waited for us after the match, a sign of the importance and affluence of even minor ITV stations. Border contributed quite a bit to the network, such as Mr and Mrs, starring Derek Batey, who presented 450 editions of this very popular national show. Batey was a local lad who started his show business life as an amateur ventriloquist in the little market town of Brampton, Cumbria, before becoming Carlisle’s Mr Show Business. He was so polished – lush hair, shiny suits, so starry, so glittery – that I always wondered why he was not in London, in the West End.

Border TV also produced some excellent documentaries that were networked across the ITV region, two of which I presented. One was about walking along Hadrian’s Wall and the other was about George Stephenson. For a while in the 1970s, I began to think I was going to become a TV presenter, despite being not much good. I was lousy at acting, which you need for television, and disliked asking questions to which I already knew the answers. And it took so much time. For each programme, we spent eight weeks on location with a crew of eight, just to make a one-hour documentary. Now they
do docs in a week with just two people.

For half an hour, I also imagined that I was going to become a playwright. In 1967, I had a play in the BBC’s Wednesday Play slot, awfully prestigious at the time, called The Playground. It was one of those shows that were filmed live and then wiped, so I have never seen it since, nor has anybody else. I blamed that for blighting my playwriting career, though till I was looking in my 1966 diary and saw that I was working on that play, I’d forgotten about its existence. As we go through life, we forget all the paths not trodden.

I’ve boasted endlessly about being at the 1966 Wembley final, and it was so exciting, but I can’t remember many of the details. I must have been aware of Geoff Hurst’s second goal being a bit dodgy, as there were loud complaints from the German fans, but as Sir Geoff, as he then wasn’t, went on to score a third goal, it didn’t really matter. At the time, I considered that the England-Portugal semi-final had been a better game, with our Bobby Charlton scoring two goals against one from Eusebio, but of course winning a final is winning a final and the excitement and the patriotic pride continued for weeks and months. We felt as if it had been our right to win – after all, did we not give the game to the world, lay down the first rules, show all those foreigners how to play our game?

The result was that we usually ignored all the new ideas and developments that were emerging from Europe and South America, carrying on with our old ways, stuffing our faces with steak before a game and knocking back six pints afterwards, a bit like Alf Tupper in the Rover comic. He lived on fish and chips, but on the race track he could beat anyone.

Those funny Continental players started playing in funny lightweight boots, more like slippers or ballet shoes, which seemed barmy to us. How we scoffed. How can you play properly, far less kick someone properly, unless your ankles are encased in hard leather as tough as steel? Who cared if they weighed a ton, especially in wet weather? We Brits were tough.

The top First Division stars of 1966 earned about £200 a week, including bonuses, and lived in £20,000 houses, semi-detached, on new estates with Tudor overtones. The top players drove Jaguars. But most were lucky to afford a Ford Cortina. I had one myself for a while. Awfully smart, or so I thought at the time.

Their basic wages were little more than double that of the best-paid working men, such as a foreman bricklayer or a successful plumber. Their neighbours on their estates were bank mangers or salesmen, a higher scale socially than their own background, but still fairly modest. Not like today. Footballers don’t even have neighbours any more. They are cocooned in their own gated mansions, with personal staff, gardeners, nannies, accountants, lawyers, agents.

Yet despite their modest lifestyles in those days, there were celebrity players, such as Bobby Moore, Bobby Charlton and, before them, Billy Wright, all household names, loved and admired, recognised everywhere.

None of them had an agent in 1966. The nearest thing to it was the system that operated if a team got to the FA Cup final. They would then agree to divvy up the peripheral proceeds, such as money from giving newspaper interviews, posing for staged corny photographs, opening shops, or selling their spare tickets to touts (which they were not supposed to do). They’d appoint some dodgy friend of one of the senior players to arrange the deals and collect the monies for them. Times, they always change. Otherwise, what’s the point, eh?

***

In 1966, two big events occurred in my personal life. In May that year, my son, Jake, was born – at home, in what is now our kitchen. He arrived so quickly that the midwife hadn’t turned up yet and he emerged with the cord twisted around his neck. I managed to untie it, which I have maintained since kept him alive (a trick I had learned at fathers’ classes).

Fathers’ classes – wow, what a novelty that was in the 1960s. Who says we were all chauvinist pigs back then? (Today’s young, female star writers at the New Statesman, probably.) I attended my first ones, at the Royal Free Hospital in 1964, when our firstborn, Caitlin, was about to arrive. I remember immediately thinking when the invite came that I would get 1,000 words out of this – which I did, for the Sunday Times women’s pages.

Also at those first-ever fathers’ classes at the Royal Free was a young BBC producer whose wife was also about to give birth: Wilfred De’Ath. He, too, was desperate to get a piece out of it. (He now writes occasionally for the Oldie, and he appears to be down and out and living in France.)

After Jake’s birth, I got the midwife to give me the placenta and I ate it, fried with onions. Tasted like liver. Another 1,000 words.

The other event of note in my ever-so-exciting life in 1966 was meeting Paul McCartney. When “Eleanor Rigby” came out, I thought the words – not just the tune – were so wonderful. Possibly the best poetry of the year, I said, as if I knew anything about poetry. I went to see him for Atticus in his new house in St John’s Wood, which he still has, being a very conservative feller. I talked to him about the background to the lyrics, as opposed to his hair, which interviewers were still asking him about.

A few months later, at the end of 1966, I went to see him again, wearing a different cap, as a screenwriter. I’d had a novel published the previous year, Here We Go Round the Mulberry Bush, which was being made into a film, with Clive Donner directing. We went to see Paul at his house and discussed with him if he would do the theme tune. He turned us down in the end but it was while I was with him that I suggested that there should be a proper biography of the Beatles. He said Brian (Epstein, the band’s manager) would have to agree – and there and then sat me down and helped me write a suitable arse-licking letter to him.

I eventually saw Brian, after several cancellations, at his home in Belgravia and he played me the acetate of “Strawberry Fields Forever”. I was astounded. It seemed to break every rule of what was then considered pop music. I wondered if all Beatles fans
would take to it. But I could see that it was amazing and perhaps the Beatles weren’t finished, which was what some people were saying in 1966. At my publisher, Heinemann, which paid me £3,000 for the book, there was one director who maintained the Beatles bubble was about to burst.

Brian agreed to my project and offered a clause in the contract that we had not requested or even thought of. He said he would not give any other writer access to the Beatles for two years after my book came out. This was 1966. The book came out in 1968. Two years later, in 1970, the Beatles were no more. Without realising it at the time, I became the only authorised ­biographer of the Beatles.

***

So, 1966, a big year for me, so glad I kept that diary, and also a big year for the nation. I thought at the time that the Beatles were bound to fade, eventually, while England surely would dominate world football from now on. After their humbling by Iceland at this year’s World Cup, I now realise that England will never win the World Cup again in my life, what’s left of it. And probably not even another game.

The only way to rationalise it is to tell ourselves that we are ahead of the game. We are rubbish, but in turn it will happen to all the other so-called advanced nations.

You could say Brexit is a bit like that. We are ahead of the other leading European nations in going it alone, even though it is depressing and awful and shameful. We are advanced in wilfully turning ourselves into a rubbish nation. We are leading the way, as ever. Inger-land, Inger-land.

Hunter Davies’s memoir of the postwar years, “The Co-op’s Got Bananas!” (Simon & Schuster), was published in April, followed by “Lakeland: a Personal Journal” (Head of Zeus). His final book on the Fab Four, “The Beatles Book” (Ebury), will be published on 1 September

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 28 July 2016 issue of the New Statesman, Summer Double Issue