Damian McBride: Repentant spinner

Damian McBride is a bastard. And, unusually for a memoirist, he’s very keen to let you know that from the start, writes Helen Lewis.

Power Trip: a Decade of Policy, Plots and Spin
Damian McBride
Biteback, 320pp, £20
Damian McBride is a bastard. And, unusually for a memoirist, he’s very keen to let you know that from the start. “I wasn’t always a nasty bastard, but you could argue the signs were there,” he writes in chapter two, and then relates how he ruined an undergraduate football match by repeatedly fouling the other team. By the end of the book, the transformation is complete: “the corrosive nature of our political system . . . slowly ate away my principles, scruples and judgement to the point where someone I’d never met before could call me a bastard and one of my closest colleagues could call me cruel, and I’d almost take those things as compliments”.
So what exactly did McBride do that made him so bad? He was Gordon Brown’s spin doctor during Brown’s time at the Treasury and his first two years at No 10, in which capacity he schmoozed, bullied, berated, lied and not-quite-lied relentlessly in the service of his “brilliant” boss. If that doesn’t sound so bad, remember that this is a spinner against whom Alastair Campbellhas taken the moral high ground. (He called McBride’s book “sickening” and the man himself “odious”, adding: “You lied and stole and cheated, you damaged Labour and team players like me had to put up with it.”)
McBride started his political career in the civil service, working on tax regulation as an official in Customs. Here, he offers the weirdly fascinating nugget that one of the most progressive possible changes to the tax system would be cutting the VAT on pet food to 5 per cent. “Yep, compared to other options, there’s a hugely disproportionate benefit for pensioners and low-income families with kids,” he tells Ed Balls and Ed Miliband, who were then Brown’s special advisers at the Treasury. In return, they look at him “as if I was an idiot”.
He soon parlays his expertise into a role as the head of communications at the Treasury in 2003, from where he volunteers for frontline service in the Blair/Brown wars. Unlike just about everyone else in the party, he sees their conflict as a good thing for Labour. “As long as their feud continued, it was the only political story that mattered,” he writes. “No one else, least of all the Conservative Party, could get a look in . . . A relatively dry policy issue which would barely rate a mention by the newspapers in normal circumstances could be turned into a front-page story for a week afterwards simply by injecting a bit of No 11 fury or No 10 irritation.”
Unfortunately this trench warfare persists for so long that everyone gets too good at it; it becomes an end in itself. And although McBride never whispers a word against his patron, it is clear from his account that after so many years scheming against the enemy next door, Brown feels oddly bereft when he moves in there. It reminds me a little of the Comedian in Watchmen going to see his dying arch-enemy, Moloch, and crying real tears. Without anyone to define himself against, Brown was inevitably diminished.
Meanwhile, McBride grows ever more monstrous. After Ivan Lewis, then a junior health minister, strays into talking about tax policy, he is slapped down by a “No 10 source” who tells him to stick to his brief. Lewis makes the mistake of telling McBride that such bully-boy tactics don’t frighten him: McBride retaliates with a story about his “supposed pestering of a young civil servant”, planted in the News of the World. It is only when he sees the photo of the woman involved, snatched on her doorstep, that he feels a brief pang of guilt.
Later, Harriet Harman overhears him spinning the line that she’s unhappy at not teeing up Brown’s 2008 conference speech, which was intended to bolster the narrative that Sarah Brown’s gushing introduction was a spontaneous, last-minute gesture. “She was naturally furious, given she’d been actively encouraging Sarah . . . what I regarded as harmless white lies designed to tell a wider story often seemed like gratuitous and totally unnecessary slanders if you were on the receiving end.” No shit.
After a few hundred pages of this, the reader is left with one question: you say you were a lying bastard then, so why should I trust a word you say now? McBride offers as evidence his Catholic faith, his later work for his old school in Finchley and the charity Cafod, and the assertion that by confession he hopes for redemption. The only trouble is that the book seems a careful construction rather than a warts-and-all unburdening. There is one anecdote about him being drunk at conference, passing out naked in bed and having to be woken up by Ed Balls. Assuming that a “female bedmate was indulging in some amorous play-wrestling”, he pulls Balls on top of him. The future shadow chancellor responds by going to the bathroom and returning with a binful of cold water, which he dumps over the prone adviser.
Now, McBride is a canny enough operator to know this story has “newspaper serialisation sidebar” written all over it – it involves a politician you’ve heard of and it sounds slightly saucy without actually being damaging. (It duly appeared as a sidebar in the Mail on Sunday’s buy-up of the book.)
Similarly, Power Tripis often as interesting for what it doesn’t say as for what it does. Although it was published just before the Labour party conference, its effect was less that of a neutron bomb and more of a queasy fart. The party’s current reigning duo, Balls and Miliband, appear fleetingly and flatteringly; they are knowledgeable, calm and loyal. McBride even pre-empts the inevitable criticism Miliband will face by including a conversation where Ed cuts off contact with him in disgust over his briefings. “I don’t believe you, Damian . . . I think we are finished,” Miliband tells him, and “something in his voice and tone reminded me of Hal, the computer in 2001: a Space Odyssey”. Yet this “clean break” narrative is undermined when you realise how many of the Brownite loyalists McBride thanks at the end are still close to Miliband: the former special advisers Greg Beales and Stewart Wood work directly for him; the Sunday Telegraph’s Patrick Hennessy has just joined his press team.
Meanwhile, a brutal portrait emerges of the lobby, those journalists who have unfettered access to Westminster. They are, in McBride’s telling, like baby birds, constantly cheeping for regurgitated morsels of news or gossip; occasionally one stumbles on a proper story, only to kill it in exchange for something better from the spin doctor’s “back pocket”. But it must be said that the lobby doesn’t think very highly of McBride, either – “pass the sickbag” was Andrew Rawnsley of the Observer’s verdict on the book – and there is no mention of how often the Brown spin machine bullied political journalists who were deemed to be the enemy, or undermined them to their colleagues and employers. Even a repentant spinner, it seems, easily falls into spin again.
Damian McBride. Photo: Getty

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

This article first appeared in the 07 October 2013 issue of the New Statesman, The last days of Nelson Mandela

Richard Burden
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The warnings Bosnian gravestones carry for us in 2016

Xenophobia does not usually lead to Srebrenica. But it can do.

Two weeks ago, I joined a visit to Bosnia organised by Remember Srebrenica. If you have ever seen one of the Commonwealth War Graves cemeteries in Northern France, you will have a sense of what the cemetery in Potocari, near Srebrenica, is like. Row upon row of identical white headstones stretching into the distance. Whereas in France, of course, most of the headstones are marked by the cross, in Potocari they are white obelisks. Overwhelmingly, they mark the graves of Muslims.

In the 1990s, the old battery factory of Potocari was the headquarters of Dutch troops. They had been deployed to uphold the United Nations designation of the enclave as a safe area. Their presence, however, did not stop Serb troops from rounding up around 25,000 people sheltering at the base in July 1995. Once the UN troops stood aside, families were divided. Most of the women and children were loaded and sent west to areas of the country still controlled by the Bosnian government. The men and boys were loaded on to separate trucks. Within days, most of them were systematically shot.

Many other men and boys had already taken to the woods to escape, only to face shells, snipers and ambush on the way. Some, like 19-year-old Hasan Hasanovic, made it through to free territory around Tuzla. Many did not. Those did not die in the woods were either persuaded to give themselves up, or were captured. Like the men and boys who had been taken from outside the UN base at Potocari, most simply disappeared. To this day, their bones are still being found in or near mass graves in eastern Bosnia.

And so, 21 years on, I met Hasan at Potocari. July1995 was the last time he saw his twin brother Hussein, his father Aziz or his uncle, Hasan.

The former UN Secretary General Kofi Annan described the Srebrenica massacre as the worst crime on European soil since the Second World War. Indeed, the word massacre doesn’t convey the enormity of what happened. Earlier this year, the International Criminal Tribunal for the former Yugoslavia found 1990s Bosnian Serb leader Radovan Karadzic guilty of involvement in genocide. The verdict in the trial of military leader Ratko Mladic is expected later this year.

Nobody who visits Potocari can fail to be moved by what you see there. For me, it brought back memories of how, as a new MP back in the 1990s, I was one of those calling for more assertive international action to stop the carnage that was unfolding in Bosnia. It was an unfamiliar position to find myself in. All my political life until that point, I had been amongst those opposing involvement in military action abroad. Now I found myself supporting intervention. For three years before the Srebrenica genocide, people in Sarajevo had been starved of food, medicines and even the means to defend themselves as their city was remorselessly pounded from the hills that surround it. We knew it. We could see it on TV. We also saw that neither Europe nor NATO nor the UN were taking action that could have stopped it.

There were always so many geopolitical reasons not to intervene effectively. I heard them day after day from Ministers in the House of Commons. But that did not help the men, women and children who were dying in Sarajevo, and in 1995 it did not save Hasan’s twin brother, his father, his uncle or the 8,000 others who ended up in the mass graves around Srebrenica.

Since I have returned from Bosnia, two things keep dominating my thinking. The first is about Syria. The political circumstances that have led to the destruction of Aleppo today are not the same as those facing Sarajevo in the 1990s. For people trapped there though, the parallels must feel much more real than the differences. I don’t claim to have an off-the-shelf action plan for what the international community should do today any more than anyone else does. I just keep thinking how in twenty years’ time, people visiting Aleppo - hopefully reconstructed as Sarajevo has been today - will ask: “How could the world have let this happen in 2016?” What will be our answer?

The other thing that dominates my thoughts is that the genocide in Bosnia hit people like me. A man I met, who unexpectedly found himself becoming a soldier in 1992, told me how, before the war, he wore a t-shirt, jeans and an earring. On a good day, he would to listen to the Ramones. On a bad day, it would be the Sex Pistols. I am a bit older than him, but this was still my generation. And it happened In Europe.

What is more, the murders and the ethnic cleansing were not committed by strangers. So often, they were committed by neighbours. These were normal people who had been whipped up to dehumanise those who they were told were “different”. They were told that their way of life was under threat. They internalised it. They believed it. And, down the line, they no longer needed persuading it was “them or us”.

Most of the time, xenophobia does not lead to the horrors that have scarred Srebrenica forever. But it can do. That a lesson for all of us must never forget. So next time you hear someone talking about people living either down the road or across the sea being "them" not "us", don't shrug and walk away. Speak up and speak out instead.

Richard Burden is Labour MP for Birmingham Northfield and a Shadow Transport Minister. He visited Bosnia with the Remembering Srebrenica charity in October 2016. You can find out more about the Remembering Srebrenica charity here.

Richard Burden is MP for Birmingham Northfield. Follow him on Twitter @RichardBurdenMP.