What makes us alive? Moreover, what makes us dead?

When it comes to death, science is part of the problem as well as part of the solution. Deepening our understanding of the body’s processes and learning how to keep them going longer has complicated and obfuscated the end of life.

There’s a claustrophobic moment in the new film of Stephen Hawking’s life when he describes his wife being given the option to let him die. It was 1985 and A Brief History of Time was a still-unpublished manuscript. Hawking had been hospitalised with pneumonia. He was placed on a life-support machine and put into a drug-induced coma. The doctors asked Jane Hawking if she wanted them to turn off the machine.
 
We can all be glad she said no, otherwise the planet would have been much the poorer for the past 28 years. Nonetheless, the shadow of death hangs over the whole film. One day – and it may not be many years away – Hawking will be no more. His declaration in September that assisted suicide should be possible without fear of prosecution suggests he might be squaring up to the idea.
 
Death seems to be the one thing that sets human beings apart: we are aware, unlike most (if not all) other animals, of our impending demise. Worse – as Jane Hawking knows too well – in this technological age, we have to make fine decisions about death. And here the advance of science seems to offer more hindrance than help.
 
Death is not what it was. Until half a century ago if you couldn’t breathe, you would soon be officially dead. Then someone invented the ventilator. Is a body that needs a machine to operate its lungs still alive? For sure, we now say.
 
It’s no longer the case that the heart has any jurisdiction over whether you’re dead. Remember the Bolton Wanderers footballer Fabrice Muamba? His heart stopped for 78 minutes but then defibrillation got it started again. It’s a testimony to our scientific resourcefulness that we have learned how to choreograph the pulses of electrical current that will kick-start a long-immobile heart. Nonetheless, this, too, has complicated the notion of being “alive”.
 
Even what has been termed “brain death” is not enough. A lack of electrical activity inside your skull is not a sign that your brain cells are all dead. It takes up to eight hours to start dying and you can lose a lot of them before significant damage ensues. What’s more, damage to some cells makes permanent loss of consciousness inevitable. But damage to some others isn’t much of a problem.
 
Perhaps the most extreme technological management of death is among those who have paid to have their bodies frozen. Their hope is that future technologies will be able to defrost them and repair the damage that freezing cells full of water inevitably causes. This is not the last refuge of the frightened fool: plenty of our finest minds, including the MIT professor of artificial intelligence Marvin Minsky, have signed up to be cryo-preserved.
 
So, when it comes to death, science is part of the problem as well as part of the solution. Deepening our understanding of the body’s processes and learning how to keep them going longer has complicated and obfuscated the end of life. That’s why a few researchers have suggested that doctors are no longer qualified to make life-and-death decisions. Robert Veatch, a medical ethicist at Georgetown University, goes further: he thinks you should be allowed to come up with your own definition of death and inscribe it in a living will for others to respect.
 
It would certainly be nice to have a say – especially when you can see it coming. Long live Stephen Hawking. As long as he wants, that is.
Science has complicated death. Image: Getty

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 30 September 2013 issue of the New Statesman, The Tory Game of Thrones

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Clickbaiting terror: what it’s like to write viral news after a tragedy

Does the viral news cycle callously capitalise on terrorism, or is it allowing a different audience to access important news and facts?

On a normal day, Alex* will write anywhere between five to ten articles. As a content creator for a large viral news site, they [Alex is speaking under the condition of strict anonymity, meaning their gender will remain unidentified] will churn out multiple 500-word stories on adorable animals, optical illusions, and sex. “People always want to read about sexuality, numbers of sexual partners, porn habits and orgasms,” says Alex. “What is important is making the content easily-digestible and engaging.”

Alex is so proficient at knowing which articles will perform well that they frequently “seek stories that fit a certain template”. Though the word “clickbait” conjures up images of cute cat capers, Alex says political stories that “pander to prejudices” generate a large number of page views for the site. Many viral writers know how to tap into such stories so their takes are shared widely – which explains the remarkably similar headlines atop many internet articles. “This will restore your faith in humanity,” could be one; “This one weird trick will change your life…” another. The most cliché example of this is now so widely mocked that it has fallen out of favour:

You’ll never believe what happened next.

When the world stops because of a tragedy, viral newsrooms don’t. After a terrorist attack such as this week’s Manchester Arena bombing, internet media sites do away with their usual stories. One day, their homepages will be filled with traditional clickbait (“Mum Sickened After Discovery Inside Her Daughter’s Easter Egg”, “This Man’s Blackhead Removal Technique Is A Complete And Utter Gamechanger”) and the next, their clickbait has taken a remarkably more tragic tone (“New Footage Shows Moment Explosion Took Place Inside Manchester Arena”, “Nicki Minaj, Rihanna, Bruno Mars and More React to the Manchester Bombing”).

“When a terrorist event occurs, there’s an initial vacuum for viral news,” explains Alex. Instead of getting reporters on the scene or ringing press officers like a traditional newsroom, Alex says viral news is “conversation-driven” – meaning much of it regurgitates what is said on social media. This can lead to false stories spreading. On Tuesday, multiple viral outlets reported – based on Facebook posts and tweets – that over 50 accompanied children had been led to a nearby Holiday Inn. When BuzzFeed attempted to verify this, a spokesperson for the hotel chain denied the claim.

Yet BuzzFeed is the perfect proof that viral news and serious news can coexist under the same roof. Originally famed for its clickable content, the website is now home to a serious and prominent team of investigative journalists. Yet the site has different journalists on different beats, so that someone writes about politics and someone else about lifestyle or food.

Other organisations have a different approach. Sam* works at another large viral site (not Buzzfeed) where they are responsible for writing across topics; they explains how this works:  

“One minute you're doing something about a tweet a footballer did, the next it's the trailer for a new movie, and then bam, there's a general election being called and you have to jump on it,” they say.

Yet Sam is confident that they cover tragedy correctly. Though they feel viral news previously used to disingenuously “profiteer” off terrorism with loosely related image posts, they say their current outlet works hard to cover tragic news. “It’s not a race to generate traffic,” they say, “We won't post content that we think would generate traffic while people are grieving and in a state of shock, and we're not going to clickbait the headlines to try and manipulate it into that for obvious reasons.”

Sam goes as far as to say that their viral site in fact has higher editorial standards than “some of the big papers”. Those who might find themselves disturbed to see today’s explosions alongside yesterday’s cats will do well to remember that “traditional” journalists do not always have a great reputation for covering tragedy.

At 12pm on Tuesday, Daniel Hett tweeted that over 50 journalists had contacted him since he had posted on the site that his brother, Martyn, was missing after the Manchester attack. Hett claimed two journalists had found his personal mobile phone number, and he uploaded an image of a note a Telegraph reporter had posted through his letterbox. “This cunt found my house. I still don't know if my brother is alive,” read the accompanying caption. Tragically it turned out that Martyn was among the bomber's victims.

Long-established newspapers and magazines can clearly behave just as poorly as any newly formed media company. But although they might not always follow the rules, traditional newspapers do have them. Many writers for viral news sites have no formal ethical or journalistic training, with little guidance provided by their companies, which can cause problems when tragic news breaks.

It remains to be seen whether self-policing will be enough. Though false news has been spread, many of this week’s terror-focused viral news stories do shed light on missing people or raise awareness of how people can donate blood. Many viral news sites also have gigantic Facebook followings that far outstrip those of daily newspapers – meaning they can reach more people. In this way, Sam feels their work is important. Alex, however, is less optimistic.

“My personal view is that viral news does very little to inform people at times like this and that trending reporters probably end up feeling very small about their jobs,” says Alex. “You feel limited by the scope of your flippant style and by what the public is interested in.

“You can end up feeding the most divisive impulses of an angry public if you aren’t careful about what conversations you’re prompting. People switch onto the news around events like this and traffic rises, but ironically it’s probably when trending reporters go most into their shells and into well-worn story formats. It’s not really our time or place, and to try and make it so feels childish.”

Amelia Tait is a technology and digital culture writer at the New Statesman.

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