The underground would be filthy - 95 per cent of London Underground cleaning staff are foreign-born. Photograph: Getty Images
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Without immigrants, our country wouldn’t function. So let’s give it a go...

Fancy Ukip’s oh-so-reasonable line on the need to save our “out-of-control”, overcrowded, overburdened country? Let’s all try living, just for one day, without immigrants.

I have a modest proposal for the likes of Ukip, MigrationWatch, the Home Secretary, David Goodhart, Paul Dacre and, of course, the BNP. Why not call for “A Day Without Immigrants?” Wouldn’t that demonstrate, once and for all, that neither our economy nor our society needs migrants? That they are a burden, rather than a blessing?

“A Day Without Immigrants” was the name given to a rather innovative series of protests in the US in 2006, which brought more than a million Latinos on to the streets of 50 cities, from New York to Los Angeles. They boycotted shops, schools and their places of work to try to highlight the plight of undocumented migrant workers.

But here’s how I’d implement a similar boycott here: anyone in the UK born abroad or with a parent born abroad would stay at home for 24 hours. Any business or organisation founded by an immigrant or the child of an immigrant would close for the day.

Britain would be transformed – but, regrettably for the immigration-bashers, in a wholly negative way. In fact, I suspect it would be a pretty awful 24 hours for most Britons, dark and dystopian, even. Think Danny Boyle’s 28 Days Later – but without migrants, rather than with zombies.

Let’s start with the trivial stuff. Who would serve you in restaurants or coffee shops? Who would make your sandwiches and wraps at lunchtime? What would be the point of going out to eat in the evening if there were no longer any Chinese, Thai, Malaysian, Indian, Japanese, Turkish, Lebanese, Persian, Italian, Spanish and, yes, French restaurants open?

How about your health? Who’d patch you up and prescribe your medicines? Ministers and their outriders in the right-wing press like to scaremonger about the spiralling costs of so-called health tourism (which amounts to a shocking 0.01 per cent of the £109bn NHS budget) and exaggerate the numbers of migrant families that turn up expecting free treatment in our overstretched A&E departments. The reality, as the chair of the council of the Royal College of GPs, Dr Clare Gerada, has pointed out, is that “you are much more likely to have an immigrant caring for you than sitting up in front of the emergency department”. About 30 per cent of the doctors and 40 per cent of the nurses working in the health service were born abroad. Put simply, the NHS could not survive 24 hours without its migrant workforce.

The same applies to the social-care sector. If you have a sick parent living in a care home, you might have to take the day off to look after them. In 2009 a fifth of all care assistants and home carers – 135,000 people in total – were foreign-born; in London, 60 per cent of care workers were migrants. Speaking of taking the day off, neither the Deputy Prime Minister nor the leader of the opposition would have to turn up to Westminster for PMQs – Nick Clegg is the son of a Dutch mother and half-Russian father; Ed Miliband is the child of Polish refugees.

Meanwhile, the Chancellor would have to go to the Commons to warn that “A Day Without Immigrants” would, if extended over a year, force him to introduce a further £7bn of spending cuts and/or tax rises. Why? Migrants boost the British economy by £7bn a year, according to an OECD study published in June. That’s the equivalent of an extra 2p on the basic rate of income tax.

Sticking with the economy, we’d have to board up iconic British stores such as Marks & Spencer (co-founder: Michael Marks of Belarus), Selfridges (founder: the American Harry Gordon Selfridge) and Tesco (founder: Jacob Kohen, son of Avram, a Polish migrant). UK holidaymakers would have to cancel their cheap flights on easyJet (founder: the Greekborn Stelios Haji-Ioannou).

Our universities, a multibillion-pound export industry, would take a hit, too, if foreign students stayed away. One in ten students in British universities comes from outside the EU and the fees that students from other countries pay are a bigger source of income for most universities than research grants.

What about sport? Imagine going to watch a Premier League game midweek as a Liverpool fan. Luis Suárez wouldn’t be playing. If you’re a Man United fan, you’d miss out on the ball skills of Robin van Persie; if you’re a Man City fan, it’d be Yaya Touré on strike. Chelsea fans? Say goodbye to Juan Mata and Eden Hazard.

Incidentally, if you were planning on using the Tube to go to watch Chelsea play, you’d find it in a pretty filthy state, the train platforms tagged with graffiti and strewn with rubbish: 95 per cent of London Underground cleaning staff are foreign-born. It wouldn’t just be the District Line that was dirty, it would also be your place of work: 89 per cent of office cleaners in the capital are migrants.

But the countryside would be fine, right? Wrong. Imagine all those unpicked crops and the effect: the rise in food prices, supermarkets opting for (cheaper) foreign over domestic produce, fruit farmers on their knees. The truth is that “native” Brits have not been interested in fruit-picking for years and, as the Home Office’s own Migration Advisory Committee warned in May, many of the UK’s fruit-picking businesses could close without new migrant workers from outside the EU.

On immigration, we hear constantly that voters don’t trust the official statistics or studies (a recent Ipsos MORI poll found that the public thinks that immigrants make up 31 per cent of the population –when the official figure is 13 per cent). So this may be the only way to win hearts and minds. A great boycott. A one-day strike by immigrants and their children across the UK, coupled with a ban on the use of immigrant-founded businesses by the “indigenous” population.

For a mere 24 hours. Let’s do it. And if it doesn’t transform public opinion, well, at least I’ll have had the day off work.

Mehdi Hasan is a contributing writer for the New Statesman and the political director of the Huffington Post UK, where this column is crossposted

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

This article first appeared in the 22 July 2013 issue of the New Statesman, How to make a saint

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA