Social Sentiment Analysis: Robson, Murray and Janowicz: Brought to you by Wimbledon Insights.

In association with IBM.

With both Laura Robson and Andy Murray playing Centre Court today, it was inevitable that British players would dominate the Wimbledon action on Twitter today. Tracking tweets and analysing their content, IBM’s social sentiment analytics gave Robson an enviable Positive Sentiment score of 92%, with the number of tweets about her boosted by support from three of five members of UK boy band, One Direction. “Robson going in the right direction. Certainly the best female British tennis player I’ve seen. Had the ferocity that Durie, Smith, Wade lacked” tweeted @chelseaboy1971. “I think Laura Robson will be world No.1 one day. She’s got placement, power and a winning mentality.” Agreed @Joe380.

Later, Andy Murray might have been trailing his opponent on the Positive Sentiment front, with a score of 83% to Tommy Robredo’s 87%, but he was beating him in both the tennis and the tweets. At peak towards the end of the second set, Murray was the subject of approximately 180 tweets per minute to Robredo’s 50.

While Murray is trying hard not to get ahead of himself, the same can’t be said of his fans. “I’m not sure anyone in the world is playing as well as Andy Murray right now #no1inwaiting” said @briandick. “If Andy Murray doesn’t win Wimbledon I’m calling it a choke. He is playing a different level of Tennis” tweeted @grantthompson15. Even @piersmorgan was making bold predictions. “I’m telling you… @andy_murray is going to win #Wimbledon this year. Bet your house on it” tweeted the self-proclaimed “#MysticMorgan”.

Beyond the Brits, there was plenty of praise for the Polish world No.22, Jerzy Janowicz, and not quite so much for his opponent, Nicolas Almagro. By the end of three sets Janowicz was the subject of over 400 tweets in ten minutes, with a positive sentiment score of 85% to his opponent’s 68%. “Janowicz is impressive. Almagro has no answers” tweeted @RupertBell. “Janowicz is killing Almagro with his serve” concurred @pauffley. For many, this tweet from @HudAnSonDob says it all: “Wish I was at centre court to witness this match, looks awesome. Janowicz is a star of the future.”

Stuart Andrews

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Like it or hate it, it doesn't matter: Brexit is happening, and we've got to make a success of it

It's time to stop complaining and start campaigning, says Stella Creasy.

A shortage of Marmite, arguments over exporting jam and angry Belgians. And that’s just this month.  As the Canadian trade deal stalls, and the government decides which cottage industry its will pick next as saviour for the nation, the British people are still no clearer getting an answer to what Brexit actually means. And they are also no clearer as to how they can have a say in how that question is answered.

To date there have been three stages to Brexit. The first was ideological: an ever-rising euroscepticism, rooted in a feeling that the costs the compromises working with others require were not comparable to the benefits. It oozed out, almost unnoticed, from its dormant home deep in the Labour left and the Tory right, stoked by Ukip to devastating effect.

The second stage was the campaign of that referendum itself: a focus on immigration over-riding a wider debate about free trade, and underpinned by the tempting and vague claim that, in an unstable, unfair world, control could be taken back. With any deal dependent on the agreement of twenty eight other countries, it has already proved a hollow victory.

For the last few months, these consequences of these two stages have dominated discussion, generating heat, but not light about what happens next. Neither has anything helped to bring back together those who feel their lives are increasingly at the mercy of a political and economic elite and those who fear Britain is retreating from being a world leader to a back water.

Little wonder the analogy most commonly and easily reached for by commentators has been that of a divorce. They speculate our coming separation from our EU partners is going to be messy, combative and rancorous. Trash talk from some - including those in charge of negotiating -  further feeds this perception. That’s why it is time for all sides to push onto Brexit part three: the practical stage. How and when is it actually going to happen?

A more constructive framework to use than marriage is one of a changing business, rather than a changing relationship. Whatever the solid economic benefits of EU membership, the British people decided the social and democratic costs had become too great. So now we must adapt.

Brexit should be as much about innovating in what we make and create as it is about seeking to renew our trading deals with the world. New products must be sought alongside new markets. This doesn’t have to mean cutting corners or cutting jobs, but it does mean being prepared to learn new skills and invest in helping those in industries that are struggling to make this leap to move on. The UK has an incredible and varied set of services and products to offer the world, but will need to focus on what we do well and uniquely here to thrive. This is easier said than done, but can also offer hope. Specialising and skilling up also means we can resist those who want us to jettison hard-won environmental and social protections as an alternative. 

Most accept such a transition will take time. But what is contested is that it will require openness. However, handing the public a done deal - however well mediated - will do little to address the division within our country. Ensuring the best deal in a way that can garner the public support it needs to work requires strong feedback channels. That is why transparency about the government's plans for Brexit is so important. Of course, a balance needs to be struck with the need to protect negotiating positions, but scrutiny by parliament- and by extension the public- will be vital. With so many differing factors at stake and choices to be made, MPs have to be able and willing to bring their constituents into the discussion not just about what Brexit actually entails, but also what kind of country Britain will be during and after the result - and their role in making it happen. 

Those who want to claim the engagement of parliament and the public undermines the referendum result are still in stages one and two of this debate, looking for someone to blame for past injustices, not building a better future for all. Our Marmite may be safe for the moment, but Brexit can’t remain a love it or hate it phenomenon. It’s time for everyone to get practical.