Social Sentiment Analysis: David Ferrer v Juan Martin Del Potro. Brought to you by Wimbledon Insights

We hoped for some drama, but nothing prepared tennis fans for the thrills and spills of the match between the No.4 seed, David Ferrer, and the No.8 seed, Juan Martin Del Potro. Del Potro not only came back from what looked like a match-ending injury, but went on to win the match in a heroic performance.

IBM’s social sentiment analytics track how players are being perceived on Twitter throughout the match, watching not just the number of their tweets but their content, using sophisticated tools to decide what percentage is positive or negative. Ferrer began the match with a positive sentiment score of 83%, with Del Potro trailing at 79%. Then disaster struck. Del Potro fell badly in the very first game, aggravating an existing knee injury.

For a moment, it looked like the Argentinian would be unable to continue. “Can’t believe Del Potro has fallen in the first game. This was destined to be a five set thriller with him and Ferrer” tweeted @MattGriffen. Then Del Potro got up and continued the match. “Gotta feel for Del Potro. Brave man to carry on” posted @DanITFC. As Del Potro played on despite obvious pain, the tweets poured in, with over 1500 in a ten minute period. “Del Potro is a Legend, playing the match with an injured knee. Respect to him” said @MitchelJason95. “Unbelievable effort from Del Potro on Centre Court. I’d adore it if he managed to pull through” tweeted @haris_haseeb.

In fact, as the first set continued, Del Potro looked like he could not merely carry on, but actually take the set. “Del Potro is unbelievable. The guy is basically on one leg and is bossing this match!” tweeted @NotFredRhodes. As Del Potro claimed the first set, over 1600 tweets poured in during ten minutes, with 1500 also mentioning Ferrer. “People ask why I like Del Potro so much. I think from today’s performance, we can see why” posted @scott_grimes12.

The excitement continued in the second set, as Del Potro maintained his 79% social sentiment score, while Ferrer’s slipped slightly to 82%. “Dell Potro breaks! Serving for the second! He might actually do this!” tweeted @willdavenport1. “This is the best performance out of anyone in the men’s singles so far this Wimbledon. Brilliant from Del Potro” posted @aidan_duguid95. As Del Potro closed the second set 6-4, over 2000 tweets were posted in ten minutes.

Ferrer fought hard to stay in the third set, taking it to a tie-breaker, but Del Potro finished the set on top to end the match 6-2, 6-4, 7-6. Twitter didn’t reach the same level of fever-pitch as in the first two sets, but the praise kept flooding in. “Okay, fair play, Del Potro. That was incredible” posted @plkunnussijaa. “Del Potro through to the semis. Straight sets win against Ferrer, carrying an injury early on. Wonderful to watch” added @Rketts21.

Del Potro goes on to play Novak Djokovic in the semi-finals on Friday. For a detailed match report visit www.wimbledon.com.

Stuart Andrews

 

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Labour's establishment suspects a Momentum conspiracy - they're right

Bernie Sanders-style organisers are determined to rewire the party's machine.  

If you wanted to understand the basic dynamics of this year’s Labour leadership contest, Brighton and Hove District Labour Party is a good microcosm. On Saturday 9 July, a day before Angela Eagle was to announce her leadership bid, hundreds of members flooded into its AGM. Despite the room having a capacity of over 250, the meeting had to be held in three batches, with members forming an orderly queue. The result of the massive turnout was clear in political terms – pro-Corbyn candidates won every position on the local executive committee. 

Many in the room hailed the turnout and the result. But others claimed that some in the crowd had engaged in abuse and harassment.The national party decided that, rather than first investigate individuals, it would suspend Brighton and Hove. Add this to the national ban on local meetings and events during the leadership election, and it is easy to see why Labour seems to have an uneasy relationship with mass politics. To put it a less neutral way, the party machine is in a state of open warfare against Corbyn and his supporters.

Brighton and Hove illustrates how local activists have continued to organise – in an even more innovative and effective way than before. On Thursday 21 July, the week following the CLP’s suspension, the local Momentum group organised a mass meeting. More than 200 people showed up, with the mood defiant and pumped up.  Rather than listen to speeches, the room then became a road test for a new "campaign meetup", a more modestly titled version of the "barnstorms" used by the Bernie Sanders campaign. Activists broke up into small groups to discuss the strategy of the campaign and then even smaller groups to organise action on a very local level. By the end of the night, 20 phonebanking sessions had been planned at a branch level over the following week. 

In the past, organising inside the Labour Party was seen as a slightly cloak and dagger affair. When the Labour Party bureaucracy expelled leftwing activists in past decades, many on went further underground, organising in semi-secrecy. Now, Momentum is doing the exact opposite. 

The emphasis of the Corbyn campaign is on making its strategy, volunteer hubs and events listings as open and accessible as possible. Interactive maps will allow local activists to advertise hundreds of events, and then contact people in their area. When they gather to phonebank in they will be using a custom-built web app which will enable tens of thousands of callers to ring hundreds of thousands of numbers, from wherever they are.

As Momentum has learned to its cost, there is a trade-off between a campaign’s openness and its ability to stage manage events. But in the new politics of the Labour party, in which both the numbers of interested people and the capacity to connect with them directly are increasing exponentially, there is simply no contest. In order to win the next general election, Labour will have to master these tactics on a much bigger scale. The leadership election is the road test. 

Even many moderates seem to accept that the days of simply triangulating towards the centre and getting cozy with the Murdoch press are over. Labour needs to reach people and communities directly with an ambitious digital strategy and an army of self-organising activists. It is this kind of mass politics that delivered a "no" vote in Greece’s referendum on the terms of the Eurozone bailout last summer – defying pretty much the whole of the media, business and political establishment. 

The problem for Corbyn's challenger, Owen Smith, is that many of his backers have an open problem with this type of mass politics. Rather than investigate allegations of abuse, they have supported the suspension of CLPs. Rather than seeing the heightened emotions that come with mass mobilisations as side-effects which needs to be controlled, they have sought to joins unconnected acts of harassment, in order to smear Jeremy Corbyn. The MP Ben Bradshaw has even seemed to accuse Momentum of organising a conspiracy to physically attack Labour MPs.

The real conspiracy is much bigger than that. Hundreds of thousands of people are arriving, enthusiastic and determined, into the Labour party. These people, and their ability to convince the communities of which they are a part, threaten Britain’s political equilibrium, both the Conservatives and the Labour establishment. When the greatest hope for Labour becomes your greatest nightmare, you have good call to feel alarmed.