IBM and Wimbledon: The tech that takes you closer to the tennis. Brought to you by Wimbledon Insights

The relationship between IBM and the Wimbledon Championships is now entering its 24th year, following IBM’s appointment as the official IT supplier and consultant to the All England Lawn Tennis Club. From an initial service providing scores and statistics to the BBC, IBM’s involvement with Wimbledon has grown to cover a range of tracking, analysis and information services that broadcasters, coaches and players use every day, and that now allow the rest of us to get even closer to the action.

In 1994 IBM unveiled Player Report, a set of innovative services that delivered detailed statistics to players and coaches so that they could analyse their own performance, and that of their opponents. In 1999 courtside serve speed displays used radar information to bring instant information on the speed of every serve. In 2000, the Wimbledon Information System made its debut; an intranet-based, on-site resource for players, press and the public. This contains a wealth of information including the detailed point -by-point statistics captured for every match as well as order of play, results, and player biographies, but also historical data going back to 1877 and the first ever Wimbledon match.

By 2007, IBM was providing Match Analysis DVDs to all singles players on the Centre and No 1 Courts at the conclusion of the match, combining point-by-point video with statistical information that enabled players and coaches to view and analyse the game. Then in 2008, IBM introduced SlamTracker, providing live online scoring for matches in action and allowing fans to track their favourite players’ progress through The Championships. In 2011, IBM trialled SecondSight, a system that tracked the speed and direction of players as they moved around the court. Not only could we map the action, point by point, but with the data rendered in 3D, we could view each match event from a range of different angles.

SlamTracker: Predictive Analytics at Play

These days IBM doesn’t just provide technology to watch and score each match, but technology that can help the fan experience even further with rich insights presented in a visually compelling way. Introduced last year, IBM SlamTracker was enhanced with a “Keys to the match” feature. Using over eight years of Grand Slam tennis data and 41 million data points, IBM is able to find the patterns and styles of play for particular head-to-head matches (or between players of similar styles if the players in question have not met before).

In the run-up to a match, the data for one player is compared to that of his or her opponent, along with players of a similar style to determine the ‘keys to the match’: the three targets that player has to hit if they want to enhance their chance of winning. These keys are selected by analysing 45 potential match dynamics – 19 offensive, 9 defensive, 9 endurance and 8 style – to identify the ones that will be vital to each player in this specific match. Meanwhile, once in the match the players’ actual performance is tracked against a set of key performance indicators, creating values for each player’s ‘momentum’ and mapping the key turning points and what caused them.

SlamTracker runs on the same SPSS Predictive Analytics software IBM uses to help some of the world’s largest businesses work and sell more effectively. In YO! Sushi, for example, predictive analytics enable the company to monitor the effectiveness of customer promotions, and restaurant managers identify best-selling dishes and waste less food. It’s also the same software used in education to spot learners at risk of dropping out, or in public services to identify those young people at most risk of unemployment after they leave school.

This year SlamTracker is back, and you can see it in action HERE. What’s more, you’ll be able to get a detailed look at the predictions before the day’s biggest match with a post-match analysis to follow.

IBM: Bringing Wimbledon closer to You

Throughout its long association with Wimbledon, IBM has also used technology to bring the Championship and tennis fans together in new, exciting ways. In 1995 it launched, a ground-breaking website that transformed the way sport was presented online. In 1996, this was followed up with SlamCam, an enhancement that allowed visitors to tour the ground virtually, 24/7, through robotic cameras. The introduction of the first version of SlamTracker in 2008 gave fans a detailed view of The Championships they’d never had before, while 2009 bought us the first Wimbledon iPhone app, bringing live match data straight to your smartphone.

Last year saw the redesign of, featuring live match play in a site that highlighted the beauty of Wimbledon to the world. This year sees the first Wimbledon iPad app. Developed by IBM and launched by the All England Lawn Tennis Club, it features 360-degree and birds-eye ‘fly-in’ video content in a stunning interface, plus other unique content such as time-lapse photography from the Centre Court roof .

Yet bringing the tennis close to the public is a two-way thing. Last year IBM started analysing social sentiment through tweets, charting which players were being mentioned, and which were getting the most positive feedback. IBM’s Content Analytics software uses an index of tweets to look for terms specific to tennis, the players and The Championships to identify trends, and sort tweets by the frequency of adjectives being used. The software then scores each tweet with a value ranging from minus five to plus five, creating a ‘sentiment score’.

Last year IBM harvested tweets from 20th June to 11th July, and analysed over 1.3 million messages from the day of the final alone. That day saw 490,000 tweets mention Andy Murray, with 42 percent favourable. Roger Federer saw 487,000, with 29 percent of those scoring positive. This year, IBM will be tracking Social Sentiment every day of The Championships.

Stuart Andrews

Want to find out more about the Data behind the Championships? Find out more here:

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The buck doesn't stop with Grant Shapps - and probably shouldn't stop with Lord Feldman, either

The question of "who knew what, and when?" shouldn't stop with the Conservative peer.

If Grant Shapps’ enforced resignation as a minister was intended to draw a line under the Mark Clarke affair, it has had the reverse effect. Attention is now shifting to Lord Feldman, who was joint chair during Shapps’  tenure at the top of CCHQ.  It is not just the allegations of sexual harrassment, bullying, and extortion against Mark Clarke, but the question of who knew what, and when.

Although Shapps’ resignation letter says that “the buck” stops with him, his allies are privately furious at his de facto sacking, and they are pointing the finger at Feldman. They point out that not only was Feldman the senior partner on paper, but when the rewards for the unexpected election victory were handed out, it was Feldman who was held up as the key man, while Shapps was given what they see as a relatively lowly position in the Department for International Development.  Yet Feldman is still in post while Shapps was effectively forced out by David Cameron. Once again, says one, “the PM’s mates are protected, the rest of us shafted”.

As Simon Walters reports in this morning’s Mail on Sunday, the focus is turning onto Feldman, while Paul Goodman, the editor of the influential grassroots website ConservativeHome has piled further pressure on the peer by calling for him to go.

But even Feldman’s resignation is unlikely to be the end of the matter. Although the scope of the allegations against Clarke were unknown to many, questions about his behaviour were widespread, and fears about the conduct of elections in the party’s youth wing are also longstanding. Shortly after the 2010 election, Conservative student activists told me they’d cheered when Sadiq Khan defeated Clarke in Tooting, while a group of Conservative staffers were said to be part of the “Six per cent club” – they wanted a swing big enough for a Tory majority, but too small for Clarke to win his seat. The viciousness of Conservative Future’s internal elections is sufficiently well-known, meanwhile, to be a repeated refrain among defenders of the notoriously opaque democratic process in Labour Students, with supporters of a one member one vote system asked if they would risk elections as vicious as those in their Tory equivalent.

Just as it seems unlikely that Feldman remained ignorant of allegations against Clarke if Shapps knew, it feels untenable to argue that Clarke’s defeat could be cheered by both student Conservatives and Tory staffers and the unpleasantness of the party’s internal election sufficiently well-known by its opponents, without coming across the desk of Conservative politicians above even the chair of CCHQ’s paygrade.

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.