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The meaning of the F-word: Women’s magazines

Rhiannon and Holly, <em>Vagenda</em> magazine

We would like to see publications targeted at women – particularly women's magazines – become more synonymous with the concerns, desires and interests of the female population. We're bored with endlessly recycled tips on "pleasing" or "working out" your man, interspersed with conflicting features on "loving your body" and dieting. This sort of hypocrisy is far from sexy.

Advertorial content has become more and more targeted, insidious and Orwellian. We'd like to see a more ethical approach to advertising content in these publications. Removing plastic surgery adverts from magazines predominantly read by teenage girls would be ideal. The media shape attitudes and as long as women are fed the message that their worth is linked to their bodies and what they do with them, inequality will prevail.

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Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

This article first appeared in the 12 March 2012 issue of the New Statesman, The weaker sex