US online ad spend to exceed print

US companies will in 2010 spend more money on online advertising and marketing than on traditional m

The survey conduceted by publishing research firm Outsell predicts that online spending will rise 9.6 per cent to $119.6bn, while print spending will fall 3 per cent to $111.5bn this year.

Advertisers will allocate about 32.5 per cent of their budget on digital ads and 30.3 per cent on print ads.

The survey revealed that advertisers have been spending more money on web search advertising, building their own websites and conducting webinars at the cost of newspapers and magazines.

The overall US advertising and marketing spend is expected to rise by 1.2 per cent to $368bn this year.
Outsell surveyed 1,000 advertisers for the report.