Media
The art of presentation
Published 17 April 2008
Talk is certainly not cheap at the annual TED conference, but it's free online
For anyone who has sat in a stuffy room, high on cheap coffee and bored stiff by the man who is reading word for word his 17th slide on a subject in which you have no interest, the idea of watching conference talks for pleasure might seem rather perverse. But more than 15 million people have done just that at the website that supports the annual Technology, Entertainment and Design (or TED) conference.
TED was started by Richard Saul Wurman in 1984. Among its inaugural participants were Benoît Mandelbrot, father of fractal geometry, and Marvin Minsky, the artificial intelligence expert; it showcased demos of the original Macintosh computer and the Sony compact disc. Since then, Stephen Hawking, Jane Goodall, Isabel Allende, Richard Branson and Dan Dennett have all graced the TED stage. The conference tagline is "Ideas worth spreading", and it sets its speakers a simple challenge - you have 18 minutes to deliver the presentation of your career.
TED is held every year in Monterey, California. This year's conference wound up last month - after short, sharp presentations from, among others, Al Gore, Bob Geldof and Dave Eggers. I wasn't there - tickets are by invitation only and cost $6,000. But that doesn't matter. Thanks to the vision of TED, now led by the British publishing entrepreneur Chris Anderson, I can watch more than 200 of the talks online, for free.
TED.com is astounding. I have looked on in wonder as the face of a young Leonardo da Vinci has been revealed in the drawings and portraits he left behind. I've heard the incredible musicianship of the 11-year-old violinist Sirena Huang, and learned more about global development in 20 minutes than I ever thought possible, thanks to the beautiful graphic statistics of Hans Rosling.
Last year, the TED team realised that watching its talks online had become so popular, it might as well redesign its website around the activity. It built social networking features, so that not being at TED is no reason to miss the "hallway track" - the conversations that happen outside the main hall. People are encouraged to leave a little about themselves, to meet people with shared interests and discuss what they've just seen.
Admittedly, it can all get a bit much. On the social networking side you can select from a list of predefined attributes: "change agent", "connector" and "global soul". The four-figure ticket price and annoying BMW ads shown online after every talk can leave you with the impression that you're the poor guy looking in through the rich guy's window. A rival, free conference, BIL (geddit?), has now been set up.
The Economist has labelled TED a "Davos for optimists", and after a while the cheesy evangelism of the people on stage starts to grate. But if you're online and you have 20 minutes to spare, go to http://www.ted.com and pick a talk at random. It's unlikely you'll be disappointed.
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