Long-awaited emergency intervention

Baroness Joyce Gould discusses the impact the long-awaited emergency intervention funding will have

Yesterday the government announced long-awaited emergency intervention in the crisis of the Rape Crisis sector. It is a relief that the Government has responded before the end of this current financial year to the appeal. Most Rape Crisis Centres are in critical situations in terms of their funding and this announcement will allow groups to remain open so they will no longer have to reduce or freeze their service provision to the victims of sexual violence.

I am also delighted that the emergency funding has been agreed by a range of government departments including the Department for Communities and Local Government, Government Equalities Office, Department for Health, Home Office, Ministry of Justice, and the Cabinet Office. It is essential that these departments continue to work together to take responsibility for the support and well-being of victims of sexual violence, as well as violence against women more broadly.

On 6 March 2008 -- International Women’s Day -- I opened the annual debate in the House of Lords, in which I referred to the cost to society of violence against women. Putting together the health costs, loss of employment costs and costs to the criminal justice system, domestic violence alone costs £23 billion per year and the health-related cost of a rape is now calculated at £73,487 per case. Every 34 minutes a rape is reported.

My involvement in raising awareness of and preventing sexual violence also extends to my role as Patron of FORWARD (The Foundation for Women’s Health, Research and Development) which is committed to eliminating Female Genital Mutilation (FGM), child marriage, and other harmful gender-based discriminatory practices that violate the rights of women.

There are complex interrelations between all elements of violence, be they domestic violence, rape, sexual abuse, FGM, forced marriage, trafficking or honour killings. Each require a long term, integrated strategy that includes prevention work, with clear targeted funding and evaluation. The FGM Act of 2003 attempts to prevent girls from being taken out of the country for FGM, but policies such as these are often disconnected and as a consequence good policy does not always have an impact on the ground. The Government has yet to fund a comprehensive prevalence study on FGM, without which a robust argument for funding cannot be made. There is no strategy to implement or monitor the law, and no prosecutions have been made since the law was passed in 1958, despite estimates that about 7,000 girls are at risk.

I am also Chair of the Women’s National Commission (WNC), an umbrella organisation set up in 1969 to advise Government on the views of women in the UK. The WNC now have almost 500 partners reflecting the views of some 8 million women across the UK. Year after year, these women tell us that violence against women is a top priority for them, which is why the WNC Violence Against Women Group is one of the biggest and longest running of our working groups. We also run a Sexual Violence Group which monitors policy on all forms of sexual violence including prostitution, FGM, rape, and sexual assault. The Group is made up of service providers, academics, and liaises with Home Office officials on all aspects of sexual violence including trafficking and FGM. The Group is chaired by one of our WNC Commissioners and a leading expert in the field, Professor Liz Kelly. As WNC Chair, I have also been working closely with services providers and other experts from the sexual violence field who are campaigning for increased, secured funding especially for the rape crisis sector.

The Women’s National Commission also advocates on behalf of sexual violence support services in other ways. The four-yearly production of the Shadow Report for the Convention for the Elimination of Discrimination against Women (CEDAW) outlines current progress by the Government on all issues relevant to women including sexual violence, detailing areas such as trafficking of women and girls, child trafficking and commercial sexual exploitation, women in prostitution, women in adult entertainment, sexual offences, marital rape and FGM. The Report can be found on our website.

An integral part of awareness-raising on sexual violence is sex education in schools. Compulsory relationship and sex education which, if taken seriously by Government and senior staff in schools alike, will be a step towards ending sexual violence. It is imperative that young men are taught from an early age about consent and that violence against women forms a core module of this. Without this, we cannot hope to change attitudes that condone violence against women and hold women responsible for the violence that is committed against them.

Yesterday, Dr Nicole Westmarland, Chair of Rape Crisis England and Wales, welcomed the Government’s commitment to work towards the development of a ‘sustainable business model’ for the longer term. It is vital that we now work very closely across government departments and that this is led by the Minister for Women and Equalities.’ I would add that it is also vital we understand violence against women as a root cause and consequence of inequality.

Baroness Joyce Gould is the Chair of the Women's National Commission.

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.