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Celebrities urge the public to join an on-line march for a tough new climate law
Thousands of people are expected to join celebrities including Jude Law, James Blunt and Razorlight’s Johnny Borrell on The Big Ask online march, which is calling for a tough new climate change law. The campaign, which also features a new advert by leading director Kevin MacDonald (The Last King of Scotland), is being launched today by Friends of the Earth. It coincides with a new survey revealing that over two thirds of people in the UK want the Government to introduce a new law requiring UK carbon dioxide emissions to be cut every year.
The Big Ask online march is a unique and innovative way for people to join the campaign for the Government to pass a strong climate change law. People simply use their camera or mobile phone to record a short video clip of themselves with a message asking their MP to support the campaign. When they join the march, their MP will automatically receive a link to the march. All the marchers and their recorded messages can be viewed at The Big Ask online march website www.thebigask.com – along with full details of how to join in.
Friends of the Earth is hoping that thousands of people – particularly the YouTube generation – will join the march over the coming months and help persuade Gordon Brown’s Government that its plans for a climate law must be strengthened. Details of the Bill are expected to be finalised in the autumn.
A new GfK NOP survey for Friends of the Earth, also published today, reveals that despite the majority being concerned about climate change only around one in ten young people have ever communicated directly with their MP. The Big Ask online march is a unique and fun way for people to join The Big Ask’s call for a tougher climate law. Friends of the Earth hopes that people that have never campaigned before will join the online march.
More Information: Friends of the Earth Press Office: 020 7566 1649 / 07712 843 209
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