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Sian Berry

The Green Party activist and anti-4WD campaigner writes for http://www.newstatesman.com

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The dilemmas of a would-be councillor

  • Posted by Sian Berry
  • 30 October 2006

It’s official then. Less than six months after the hurly-burly of the May local elections, the Labour councillor for my home ward of Kentish Town has resigned leaving two Lib Dems and a vacancy, so we will be having a by-election in December for which I have been selected as the candidate.

It couldn’t have come in a better area for us in Camden. Kentish Town was our second best ward in May (after Highgate where we had two councillors elected) and I was only 157 votes behind the Labour councillor who won, so we’ll be fighting hard to take this seat and think we have a good chance.

The council changed hands in May, with the Labour administration replaced by a Tory/LibDem coalition, so this election won’t be about tactical voting but simply about who people want to represent them. And the people in Kentish Town are lovely, with a strong social conscience and very green (with a small g at least). They may very well want their third councillor to be an independent voice that keeps the coalition on their toes.

Winning will take a lot of hard work though. Outwitting the freakishly organised LibDem election machine will involve speaking to as many voters as possible on the doorstep, and competing with the implausible number of leaflets they will put out during the campaign. I dread to think of the amount of paper that will pass through my flat (our HQ) during the next six weeks. It’s all recycled, and is even printed with vegetable inks these days, but it still feels a bit weird as a Green to be creating this much recycling.

Local election campaigns throw up a few dilemmas like this. But there isn’t any effective way to reach the electorate other than to put leaflets through their doors, and it’s clear from speaking to people that our credibility depends on dropping enough of our messages through their letterboxes.

The other quandary that rears its head at these times is what to do about those ‘no junk mail’ notices. There were some fascinating discussions on the Green email lists in the run-up to May on this subject. Some of us argue simply that election leaflets are not junk mail at all but essential to the democratic process.

Fair enough, but then you can lose your nerve when you get an email from a voter who is terribly annoyed at being leafleted ‘by the Green Party of all people’ when their ‘no junk mail’ sticker has been put up for virtuous ecological reasons. There has been a new rash of these stickers going up lately, provided by the Recycle Now campaign, and this makes things particularly tricky for us. Surely people who respond to a recycling drive are more likely to be Green voters? Ignoring these letterboxes feels like a real waste.

Oh dear, what to do? Perhaps we should just rely on our local paper, the Camden New Journal, which covers council business with as much fascination as the nationals cover the shenanigans at Westminster. When delivering in my street the other day, I discovered my favourite hand-made notice on one of the doors: ‘No junk mail,’ it said, followed by, ‘NB the Camden New Journal is NOT junk mail!’ Well said. Now I just have to persuade them to add to it, ‘and Green Party newsletters’.

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4 comments from readers


30 October 2006 at 16:05

Have faith - surely if they’re doing it for the right reasons - ie saving paper etc. - then they will vote green anyway. I had this same dilemma when door knocking for an organic veg. company - actually i found that the sign - No salesmen - didn’t seem to matter if they wanted your product which in most cases they did!

Weggis
30 October 2006 at 16:06

During the May elections I was wandering up a garden path when the occupant roared up onto the drive and shouted at me from his car window ” I don’t want your **** leaflets!”. I said “you don’t know what it is yet”. “Well what is it then”. “It’s an election leaflet for the Green Party”…..”Oh, I’ll have that!!!”. So I also gave him a copy of the Local Works newsletter.

Go for it. Most will be pleased to receive them.


05 November 2006 at 16:07

It was good to see you at Saturday’s demo.

Good luck with the election, don’t worry about all that paper consumption because it’s all in a good cause, and the “no junk mail” stickers seem like they might well be identifying your core voters.


06 November 2006 at 16:06

I’m inclined to say that if someone says ‘no junk mail’ we should respect that choice and just have faith that they will be likely to vote Green anyway. I absolutely hate getting things that I havn’t asked for - even if they are from organizations/companies that I like! I guess it depends though - I am a regular net user so have information available easily already and find leaflets uneccesary… many others don’t.

Fingers crossed it will be a successful campaign - 157 votes can’t be too hard to win!

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Sian Berry

Sian Berry lives in Kentish Town and was previously a principal speaker and campaigns co-ordinator for the Green Party. She was also their London mayoral candidate in 2008. She works as a writer and is a founder of the Alliance Against Urban 4x4s

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